About the author

Aisha Farndon, contributor to the CareerFoundry blog
Aisha Farndon

Writer for The CareerFoundry Blog

Aisha Farndon is a freelance copywriter and content strategist, making the switch from an inbound agency when she realized her words and ideas were smashing benchmark conversion and engagement rates. The lead magnet she strategized and created for one client still drives 2,000 monthly visits.Her curiosity (and a previous legal career that has some uses!) means a healthy love of research. And questions. Meaning she delves deep to give content expert authority and a unique angle.When not working, you may find her crazily dancing with her two girls and giving the odd handstand and cartwheel a go.

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