About the author

Penelope Blackmore, B2B Business and Sales Strategy expert
Penelope Blackmore

B2B Business and Sales Strategy Expert, Podcast Co-host

Penelope's work is focussed around sales and business strategy for small businesses and startups, as well as helping larger businesses with digital transformation best practices. She performs sales training for small teams, giving actionable, practical advice around how to accelerate the sales process, build trust with clients, and close more deals. She is an Olympic gymnast (Athens 2004) and a writer that has published articles in The Guardian and Huffington Post.

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