Seeking some inspiration for your data analytics portfolio?
Whether you’re a newly qualified data analyst or a seasoned data scientist, you’ll need a portfolio that pops. While data analytics portfolios are traditionally about highlighting your work, they also need to show off your personality, your communication skills, and your personal brand.
In this post, we highlight our top nine data analytics portfolios from around the web. This includes screenshots, tips, and examples for how you can show your best side. While your portfolio should naturally include some strong projects, how you present yourself and your work is just as crucial as the content you’re sharing.
We’ll start by explaining why a data analytics portfolio is so important. If you want, you can skip straight to the good stuff using the menu below.
- Claudia ten Hoope
- Harrison Jansma
- Naledi Hollbruegge
- Tim Hopper
- Ger Inberg
- James Le
- Yan Holtz
- Anubhav Gupta
- Jessie-Raye Bauer
What’s the point of a data analytics portfolio?
As the first thing an employer sees, a strong data analytics portfolio needs to highlight your best work.
Given the complexity of data analytics, it might seem that a visual portfolio isn’t the best approach. The detail of data analytics projects can indeed be a bit mundane at times, but this is why a strong portfolio is so vital. Creating an engaging narrative is far more effective than simply linking to pre-existing code (although that’s required, too, of course).
Rather than simply telling people what you do, use visuals (where possible) to bring your work to life. After all, storytelling is a key skill for data analytics, a field where facts and figures are used to weave a narrative. Taking inspiration from the following, you’ll soon see how you can combine words, projects, and visuals to create a portfolio that shines.
1. Claudia ten Hoope
Who is Claudia ten Hoope?
Claudia ten Hoope is a freelance data analyst and data scientist based in the Netherlands. Her self-professed goal is to help businesses make the right data-driven decisions.
What makes Claudia ten Hoope’s data analytics portfolio so great?
Claudia ten Hoope’s portfolio is a prime example of keeping things slick and straightforward, with a focus on the job. Online portfolios are often framed as a collection of pet projects or topics of interest. As a freelancer though, Claudia’s aim is immediately clear—finding clients.
The homepage is direct, unfussy. This is Claudia. Data analyst and data scientist. What more do we need to know? The layout isn’t flamboyant or overly ambitious and it uses a pastel palette to keep things airy. But it does the job it sets out to do. It is punchy and direct, implicitly suggesting that Claudia is dependable and to the point—important traits for any data analyst.
After a couple of sentences highlighting her skills, Claudia immediately lists the services she offers. Data analysis, dashboards, interactive visualizations, training, and more. This is important since these are all the basic skills any data analyst needs. Crucially, each skill then links to an example case study. These are also provided further down in the portfolio section. This demonstrates that Claudia has put careful thought into her user journey. She is driving visitors to one place: her projects.
All of Claudia’s project samples focus on common business problems, such as how to create KPI dashboards or to optimize sales funnels. While the content is business-focused, these are the key skills employers need. Claudia does a great job bringing the content to life using graphics and headings.
What can we learn from Claudia ten Hoope?
The main thing to take from Claudia’s approach is confidence and directness. There’s nothing uncertain or apologetic about her portfolio. All the important information is right there on the homepage. Employers are busy. They don’t want reams of text, and Claudia gets this. Using a clickable menu, the page auto-scrolls to the relevant information, saving even more time. Once a reader’s interest is piqued, they can click through to more detail.
Focus on your goal—finding work. If you’re more experienced, you can indulge your research in more depth. But as a novice, keep your portfolio focused. Use practical examples that highlight important skills like data wrangling, analytics, and visualization.
2. Harrison Jansma
Who is Harrison Jansma?
Harrison Jansma is a US-based data process manager at Capital One. His website shows a clear passion for automating tedious tasks using tech. He also has a presence on Medium.
What makes Harrison Jansma’s data analytics portfolio so great?
Harrison’s data analytics portfolio is a good example of how to use a portfolio to show off your personality. While he includes some sample projects of his work, just as much focus goes into creating a sense of his personal brand, using fun graphics, choice words, and a taste of his interests.
Right on the homepage, we see a large photograph of Harrison’s friendly face, and a short quote: ‘Contemplative coder and analyst. Inspired by tough problems.’ This description is intriguing and drives us on. Below, Harrison highlights his interest areas and his three most recent projects as exemplars.
This is a clever approach. Sometimes it’s hard to know which projects to share. Incorporating exemplar projects on your homepage is a good way to highlight them while having the option for people to see more if they want to. It’s also worth noting that Harrison doesn’t get into detailed case studies on his website. Instead, he links directly to his projects. This is quite common practice.
What can we learn from Harrison Jansma?
These days, it’s important to cultivate your personal brand. Harrison Jansma shows us how to introduce personality to your portfolio. He even has a page including pictures of his dog! While it’s your choice how much you want to share about yourself, Harrison’s approach humanizes him while remaining unobtrusive and professional.
Showcase your best work, with an option for viewers to read more. And if you add a dash of personality, your portfolio examples needn’t be super slick.
3. Naledi Hollbruegge
Who is Naledi Hollbruegge?
Naledi is a freelance consulting analyst and social researcher based in the UK. She believes that data has the power to make the world a better place, and wants to play her part in that process. Sounds pretty admirable!
What makes Naledi Hollbruegge’s data analytics portfolio so great?
Like Claudia ten Hoope, there is a clear drive in Naledi’s portfolio to find clients. With this in mind, the first thing Naledi flags is her ability to carry out all the key jobs of a data analyst (collecting, processing, and visualizing data). She then dives right in with a quick introduction followed by some project samples.
This portfolio is a prime example of good storytelling. First, Naledi tells us what she can do. Next, she demonstrates it with some projects that highlight those skills, adding an extra layer to the tale. While remaining professional, she also gives us a taster of her interests. For instance, she has a clear focus on social justice. This is shown with her link to a Tableau project exploring perceptions of discrimination. Another project explores girls’ rights and well-being. Naledi has implicitly shown us her ethics, strengthening the value of her business proposition. This is something to consider when creating your portfolio projects.
What can we learn from Naledi Hollbruegge?
Naledi demonstrates how to use your portfolio to tell a story. She achieves this brilliantly with a combination of personal statements and supporting projects. In addition to her portfolio, she also maintains a blog where she writes about her interests. Combined, these aspects all tell us that she believes in the power of data analytics to change the world. That would certainly make us want to hire her!
For some, data analytics is just a day job. That’s fine. But combining client work with personal projects will show that data analytics is more than just a professional interest—it’s something you’re dedicated to.
4. Tim Hopper
Who is Tim Hopper?
Tim Hopper is a data scientist, machine learning engineer, and cybersecurity software developer based in the US.
What makes Tim Hopper’s data analytics portfolio so great?
Tim’s is a great example of a multimedia portfolio. Rather than bombarding us with a list of his past projects, he’s given us a taste of his interests and expertise using a variety of different methods. This includes a combination of humor, podcasts, articles, and videos that tell us what he does and show us how he works. The details of his projects, meanwhile, are available on his GitHub (which he links to in numerous places on his website).
On his homepage, Tim quickly grabs our attention with unobtrusive but bold visuals, and a headline that tells us his key skills: ‘Machine Learning. Cybersecurity. Python. Software Engineering. Math Jokes.’ This provides a nice taste of his experience, as well as his personality. Notice that the top menu includes links to Tim’s podcasts, talks, and articles, as well as other sites of interest. He also links out to his social media: Twitter, LinkedIn, and GitHub. These offer more in-depth information about his professional background.
Interestingly, Tim doesn’t use his portfolio to discuss specific projects. This is an admittedly bold move. Instead, he sells himself as a thought leader and influencer, writing about his experiences and sharing talks and podcasts about his time as a data scientist. This is a high-risk but high pay-off strategy, and Tim executes it well. While this approach is better suited to more experienced data scientists, that doesn’t mean we can’t learn from it. Using articles, videos, and podcasts gives him a legitimate excuse to enrich his portfolio with additional media. His website is also laden with personality. He has a sense of humor, which is an appealing quality in itself.
What can we learn from Tim Hopper?
Tim shows us that you don’t need a traditional portfolio to make an impact. By creating a distinctive personal brand, you can boost your profile with more than just sample projects. By including his articles, videos, and podcasts, Tim has given us direct proof that he is a competent communicator and data scientist. If we want to find out more, we can contact him via his numerous social media platforms.
Think about the different ways you can spice up your portfolio. While we always recommend including sample projects (which Tim hasn’t done) you can definitely still enhance your offering by evidencing your other interests. Create a unique offering that nobody else can compete with.
5. Ger Inberg
Who is Ger Inberg?
Ger is a Dutch freelance data scientist with a background in software engineering. He has a flair for data visualization and machine learning.
What makes Ger Inberg’s data analytics portfolio so great?
Ger Inberg’s portfolio is a standard website, created using a WordPress template. When we see this, we might wonder why he hasn’t used the opportunity to demonstrate his web design skills. But no matter…After a brief introduction, Ger’s portfolio projects are the very next thing we arrive at.
Using a simple but effective menu, it’s clear at a glance where Ger’s skills lie: data visualization, machine learning, and web development. Viewers can also filter projects by clicking on the relevant topic. But then, Ger directs us to a page where we can view data visualization apps that he’s created using R-Shiny (an R package for interactive web apps). Now we see his web design expertise in action! By showing data right in the app, he’s demonstrating both his visualization and web development skills—a great combination that highlights his expertise without shouting about it.
What can we learn from Ger Inberg?
Something noteworthy about Ger’s portfolio is that he has chosen interesting and topical datasets for his portfolio projects. These include things like global life expectancy, the spread of the coronavirus, and even an overview of which major cities are dominated by digital nomads (i.e. those who use tech to work remotely—a bit like Ger himself!)
While data analytics portfolios need to include code and other technical information, it’s good to balance granular detail with interesting datasets, and something a bit more interactive and visual.
Keep things visual if you can. Creating dedicated interactive apps or dashboards will show your coding capabilities (if you have them) as well as your ability to create memorable visualizations.
6. James Le
Who is James Le?
James Le is a data scientist, machine learning researcher, journalist, and podcaster. His enthusiasm is infectious—his portfolio makes it clear that he eats, sleeps, and breathes data science!
What makes James Le’s data analytics portfolio so great?
James Le’s website is nothing if not comprehensive, detailing all his data science exploits. While this could easily be overwhelming, he neatly breaks his website down to help visitors focus on what they’re looking for. Namely, his journalism, his academic research, and—in our case—his data analytics expertise.
Clicking through to James’ data analytics portfolio, the header is immediately attention-grabbing. The headline ‘The sexiest job of the 21st century’ tells us that he doesn’t take himself too seriously. His portfolio remains professional, though. He also has a separate coding portfolio, as we see below.
Once again, James uses a headline that isn’t afraid to show a little personality. This helps bring to life what could otherwise be quite dry content. What do we mean? Well, most of James’ projects are code-based, linking directly to files on GitHub. However, he’s still managed to keep his portfolio popping by using bright splash images. These provide a nice visual front-end. To illustrate this, the first image below is what we see on James’ website. The second is the notebook document that we click through to on GitHub.
What can we learn from James Le?
James does a fantastic job of presenting all his projects using Jupyter Notebook and R-Notebook. These formats (a bit like interactive MS Word documents) combine interactive code with text and visual elements to present data analytics work clearly and consistently. Readers know what they’re getting.
If data visualization isn’t your strongpoint, create portfolio projects using Jupyter Notebook or R Notebook. These tools are designed for presenting data analytics findings. You can host them on GitHub and hide the link behind a more appealing visual image on your portfolio.
7. Yan Holtz
Who is Yan Holtz?
Yan is a data analysis and visualization specialist. He works as a software engineer at Datadog, a global cloud-monitoring service headquartered in the USA.
What makes Yan Holtz’s data analytics portfolio so great?
For style and substance combined, Yan Holtz’s data analytics portfolio is something to aim for. From the moment you land on his homepage, the interactive design (by Yan himself) grabs attention and shows off his skills.
See those geometric shapes on the homepage? They’re not just pretty to look at. They’re also dynamic and interactive, responding to the movement of the mouse. This is technical stuff; Yan’s clearly no novice. Of course, your own portfolio doesn’t need these fancy extras, but it highlights what you can achieve if you’re feeling ambitious.
What’s more, this is not a case of style over substance. It would have been easy for Yan to simply create a slick front-end that links out to other websites, such as GitHub. Instead, for each project, he’s created an appealing pop-up, offering a clear overview of what he’s worked on. As a reader, this makes for a satisfying user experience. Once we’re done, we can finally explore his projects in more detail via an app, or on GitHub.
Lastly, Yan also offers a broad range of project types from genotype sequencing, to where surfers travel. He’s implicitly telling us that (although he specializes in data visualization) he can work with all kinds of datasets. He tops this all off with customer testimonials, something many portfolios neglect to include.
What can we learn from Yan Holtz?
Yan’s eye for detail is what makes his portfolio a winner for us. He’s executed the entire thing with seemingly-effortless panache. This shows what a difference it makes if you invest extra time into your portfolio. While the level of interactivity on Yan’s website is by no means necessary, it’s a nice demonstration that a little extra focus can make a big difference. But it’s not just the code—even just the testimonials, or keeping his case studies self-contained (rather than linking directly to projects on GitHub) makes an impact.
Show that you have an eye for detail. Pay attention to your design, the language you use (and the spelling!) as well as the projects you’re promoting.
8. Anubhav Gupta
Who is Anubhav Gupta?
Anubhav Gupta is a data analyst and graduate from the School of Information at UC Berkeley. He’s worked at several global cybersecurity companies.
What makes Anubhav Gupta’s data analytics portfolio so great?
What makes Anubhav’s portfolio stand out is how compact it is. All the supporting information is contained on one short web page—two quick scrolls from top to bottom. The benefit of this approach is that nobody will get bored or lose track of where they’re at.
The first thing we see is a clear, unfussy headline. This tells us everything we need to know—who Anubhav is and what he does.
Next, Anubhav introduces himself in a little more detail—still nothing heavy, he’s saved the details for his resume—but it gives us a taste of his interests, experience, and personality.
Finally, Anubhav dives right in with his projects. His projects take a slightly different approach from many of the others we’ve looked at. He primarily focuses on his roles, e.g. as a product manager or machine learning engineer, rather than the project content. He saves the detail for his case study pages. Each of these makes good use of headings, images, and neat layout to keep the messaging clear, compelling, and consistent.
What can we learn from Anubhav Gupta?
Despite having the skills to create a ‘flashy’ portfolio, Anubhav has gone for clarity and precision first and foremost. He’s provided bite-sized information which nevertheless covers everything that it needs to. Ultimately, his portfolio shows us that less is sometimes more and that a little humility goes a long way. Remember, it often demonstrates greater confidence to include a smaller handful of projects rather than stuffing in everything along with the kitchen sink. Sometimes less is more!
Keep your portfolio simple. A few short, confident sentences about who you are and a couple of sample projects are all you need.
9. Jessie-Raye Bauer
Who is Jessie-Raye Bauer?
Last, but by no means least, Jessie-Raye Bauer is a data scientist working at Apple. She has a Ph.D. from The University of Texas at Austin and is trained in cognitive psychology and statistics.
What makes Jessie-Raye Bauer’s data analytics portfolio so great?
Jessie-Raye Bauer’s portfolio is an interesting example of where a career in data analytics can take you. Just like many of the other portfolios we’ve explored, Jessie-Raye focuses on her skills, adding a dash of personality. However, her portfolio is distinctly academic in feel. You might expect a data scientist of Jessie-Raye’s caliber to show off more. But she doesn’t need to. As a data scientist at Apple, she is at a point in her career where her experience largely speaks for itself.
Unlike many data science portfolios, Jessie-Raye hasn’t included links to projects in the traditional sense. Instead of linking right to GitHub projects or using traditional case studies, Jessie-Raye has chosen to showcase her work via her blog. This is more appropriate for her skill level. The complexity of the work she’s doing lends itself well to the detailed medium of a blog. It’s also in keeping with her more academic background.
A blog is an interesting way of exploring the data analytics journey alongside the author. By blogging, readers can share experiences, rather than merely reading about completed projects. This is always more engaging and insightful. Jessie-Raye also uses topics that interest her personally. For instance, one blog post is all about how to create your own Fitbit API, which begins with an explanation that she is a new Fitbit owner.
What can we learn from Jessie-Raye Bauer?
There’s nothing overly ambitious about Jessie-Raye’s portfolio. It’s even been built using a template. This tells us that those at the top of their game (who, it should be noted, are also those who often have hiring power) aren’t necessarily focused on how slick or flashy your portfolio is. As we can see from Jessie-Raye Bauer, it’s ultimately the content that matters.
Consider alternative options for showcasing your work. Could you use a blog? An app? Heck, could you even create a visual data analytics essay, a bit like this one? Consider what novel approaches you can take that will help you to stand out.
And that’s the end of our list! If you’re considering a new career path in data analytics, why not get a taster with our free, five-day data analytics short course? You can also find more portfolio inspiration below: