The Ultimate Digital Marketing Analyst Salary Guide for 2021

Marissa Sapega, contributor to the CareerFoundry blog

Maybe you’re looking to pursue a career as a digital marketing analyst. Or perhaps you are a digital marketing analyst (congratulations!) and want to see how your salary compares to those of others working in your field. Either way, you’ve come to the right place.

This article will give you a comprehensive overview of the salary you can expect as a digital marketing analyst, factoring in geographic location, industry, and years of experience. Keep in mind that these numbers are estimates, as the research we’ve used comes from various sources. 

If you want to skip to a particular section, just use the clickable menu:

  1. What does a digital marketing analyst do? A brief overview
  2. What is the average digital marketing analyst salary in the United States?
  3. The average digital marketing analyst salary broken down by state
  4. What is the average digital marketing analyst salary in different countries?
  5. What is the average digital marketing analyst salary across different industries?
  6. How does a digital marketing analyst’s salary vary depending on years of experience?
  7. How does the digital marketing analyst salary compare to other marketing job titles?
  8. Key takeaways and further reading

Before we explore the average digital marketing analyst salary, let’s recap on what a digital marketing analyst actually does.

1. What does a digital marketing analyst actually do? A brief overview

A digital marketing analyst’s job usually entails analyzing campaign results, cultivating insights that can be used to improve digital marketing campaigns, and presenting findings to stakeholders. Sometimes, they also optimize campaigns themselves, depending on their level of experience, comfort, and organizational structure. 

It’s a job that requires very strong analytical and critical thinking skills, as well as the ability to translate data into insights that anyone can understand. Additionally, as a data marketing analyst, you’ll be expected to present results to team members and senior leadership, so you may want to reconsider this role if you’re not keen on speaking in front of a group! 

According to Zippia, this position has a growth rate of 20%. With more and more advertisers devoting budget to online campaigns, digital marketing analysts are in high demand, making this a smart long-term career choice. 

You can learn more about the role in this guide: What does a digital marketing analyst actually do? For now, though, let’s explore the latest salary data.

2. What is the average digital marketing analyst salary in the United States?

Digital marketing analysts in the United States can expect to earn a decent living. Geographic location, years of experience, industry, education, and company size all influence total compensation, but here’s what the experts estimate you’ll earn on average (base salary):

Not too shabby! Now let’s take a look at how salaries stack up across the United States. 

A digital marketing analyst sitting at a desk, looking at a laptop, smiling slightly

3. Digital marketing analyst salary by region

The cost of living in the United States varies greatly based on location. Case in point: In 2018, families earning over $100,000 per year living in San Francisco were considered “low-income,” whereas a six-figure salary would allow you to live quite comfortably in Dayton, Ohio. Salaries often reflect the cost of living, so a professional residing in an expensive city can reasonably expect to earn more than their counterpart in a different location. 

Given those considerations, here’s what you can expect to earn in different regions and cities across the U.S. 

Digital marketing analyst salaries in the northeast

Digital marketing analyst salaries in the southeast

Digital marketing analyst salaries in the southwest

Digital marketing analyst salaries in the northwest

Digital marketing analyst salaries in the midwest:

4. Digital marketing analyst salaries around the world

Companies worldwide need digital marketing analysts. Just like with the United States, however, salaries change based on location and labor market. One country may have a wealth of digital marketers, pushing down compensation; another may be in dire need of them, making it a job seeker’s market! 

Here’s what you can expect to earn as a digital marketing analyst in different countries and cities outside the United States.

France

  • Average salary (senior digital marketing analyst): €53,857
  • Paris: €49, 843 
  • Marseille: €56,336 (for a senior digital marketing analyst)
  • Toulouse: €53,455 (for a senior digital marketing analyst)

Australia

United Kingdom

China

Brazil

Of course, in today’s remote-friendly work culture, you could conceivably earn a tidy sum in a country with a high cost of living while residing somewhere with a lower cost of living. A digital marketing analyst role lends itself well to remote work!

Two digital marketing analysts sitting at a desk, laughing, looking at a laptop

5. Digital marketing analyst salaries in different industries

Now you’ve seen the variations in salary based on geographic location, but what about industry? Here’s what a digital marketing analyst salary looks like in different verticals (data from Zippia):

  • Retail: $77,976
  • Technology: $75,304
  • Media: $74,348
  • Manufacturing: $74,336
  • Non-profit: $69,417

6. The average digital marketing analyst salary based on years of experience

Most salaries are commensurate with experience, and a digital marketing analyst’s role is no different. Your expected take-home salary will increase as you gain years of knowledge and accumulate skills, no matter where the job is located or the industry you’re in. Let’s take a look at expected salaries for digital marketing analysts based on experience: 

Entry level

Mid-level 

Senior

A person sitting at a desk, researching the average digital marketing analyst salary on a computer

7. What are some other marketing titles and their salaries?

Last but not least, how does the salary of a digital marketing analyst compare to other job titles within the marketing field? Let’s take a look. 

8. Key takeaways and further reading

So there you have it! Now that you’ve got a comprehensive digital marketing analyst salary guide at your fingertips, use it to negotiate (or renegotiate, if you already have a job) a fair salary. You can find more salary insights in our digital marketing salary guide. 

If you’re interested in becoming a digital marketing analyst, we’ve identified the top must-have digital marketing analyst skills hereIf you’d like to explore alternative career paths in digital marketing, check out the following:

What You Should Do Now

  1. Get a hands-on introduction to digital marketing with a free, 5-day short course.

  2. Take part in one of our live online events about career change into tech.

  3. Talk to a program advisor to discuss career change and if digital marketing is right for you.

  4. Explore all our career-change programs and become an in-demand tech professional.