8 Awesome Marketing Portfolio Examples To Inspire You

Author headshot for CareerFoundry Blog writer Mandy Bray.

Creating a strong digital marketing portfolio will give you a big advantage as you search for your first job in marketing, gear up for a career shift, or start a freelance career. But how do you get started?

A portfolio website should have a clean design, approachable layout, and clear messaging. While there are many fabulous website templates to choose from, it should also convey you and your personal brand. Both the visual design and written copy in your marketing portfolio will give your readers a sense of who you are.  

Don’t be intimidated—you don’t need to be a coder to create a high-quality portfolio website. To help get you started, we’ve rounded up some impressive marketing portfolio examples from around the web. 

Once you’ve lit the flame of inspiration, we’ll look at what you should include in your own marketing portfolio and share some tips for how to get started. Want to skip ahead? Use this menu:

  1. Marketing portfolio examples
  2. What should you include in your marketing portfolio?
  3. How to create your digital marketing portfolio
  4. Digital marketing portfolio FAQ

Let’s go!

8 Awesome marketing portfolio examples

1. Sylvia Ogweng’s value-based marketing portfolio

The homepage of Sylvia Ogweng's digital marketing portfolio

Sylvia Ogweng is a content writer and digital strategist. Her portfolio includes social media and strategy case studies and writing clips linked to live articles on client sites.

What makes this marketing portfolio so great?

Sylvia’s website is clean and simple. She’s clear about her target industries and her value proposition. Her case studies give a balance of high-quality images with storytelling about her role and the impact. And of course, it never hurts to have Emma Stone at the top of your portfolio page!

A case study taken from Sylvia Ogweng's marketing portfolio

We also love:

  • Key achievements for case studies in bullet points
  • Case studies include metrics for client community and website reach


2. Murad Murad’s bright and approachable marketing portfolio

The homepage of Murad Murad's website, an inspirational marketing portfolio example

Murad Murad is a digital marketing freelance consultant, focusing on content marketing, social media, SEO, and website design.

What makes this marketing portfolio so great?

Why not have a little fun with your marketing portfolio? Murad’s homepage is bright and fun, with a custom wordmark and stark contrast between black and yellow. His first-person introduction and custom illustrations draw readers in and give the sense of approachability. Murad takes a different approach to his portfolio with a PDF of project samples to view and download to go.

The About Me section of Murad Murad's digital marketing portfolio

We also love:

  • Custom avatar
  • Use of visual icons for qualifications, industries, and services


3. Dayana Mayfield showcases the art of leaning into your niche

The homepage of Dayana Mayfield's marketing portfolio website

Dayana Mayfield is a copywriter working in the SaaS (software-as-a-service) industry.

What makes this marketing portfolio so great?

This portfolio is a good example of finding a narrow niche and really owning it. Dayana uses value-based copy throughout her website, emphasizing the company’s benefit over her own credentials. Dayana uses a unique portfolio approach, recording videos where she shows her projects before and after and explains her approach. 

We also love:

  • Active blog with content relevant to her expertise
  • Strong testimonials sprinkled throughout the site


4. Michael Antolak: Design that speaks

The homepage of Michael Antolak's digital marketing portfolio

Michael Antolak is a creative marketer who offers design and branding services.

What makes this marketing portfolio so great?

Michael’s site makes an impression right away with standout design, typography, and photography. You expect this of a visual marketer, of course, but it’s an approach that others can emulate. Also take note of Mike’s concise descriptions of each of his campaigns and links to comprehensive strategy plans in some cases.

The contact page of Michael Antolak's marketing portfolio website

We also love:

  • Custom logo for the site
  • Playful copy on the contact page


5. Bailey Cargill: Social powerhouse

The homepage of Bailey Cargill's website, a great digital marketing portfolio example

Bailey Cargill is a social media manager and graphic designer whose work samples include Nickelodeon, Lemonaid, and Istanbul 2024’s Olympic bid.

What makes this marketing portfolio so great?

While Bailey has some impressive brands in her client list, she has some great examples tucked in there of how you can showcase student, personal branding, and mock projects. She brings the case studies to life with clear, concise descriptions of her role. Bailey even keeps a Portfolio highlight reel in her Instagram feed, which is a great idea if you aim to work in social media.

A case study taken from Bailey Cargill's digital marketing portfolio

We also love:

  • Embedded Instagram stories on the project page
  • Campaign results with metrics of impressions and engagements


6. Victoria Nikolaeva’s modern-look marketing portfolio

The about me section of Victoria Nikolaeva's marketing portfolio

Victoria Nikolaeva is a digital marketing manager working in the games industry.

What makes this marketing portfolio so great?

Victoria’s portfolio is modern and shows that you don’t need to get too fancy or add too much information to make an impression. Her portfolio gallery is sorted into several categories and includes images and a short description of each project.

We also love:

  • Photo on the homepage
  • Eye-catching headlines

7. Emma Jane: All about the visuals

An overview of projects taken from Emma Jane's marketing portfolio on behance

Emma Jane is a graphic designer and social media manager.

What makes this marketing portfolio so great?

Emma Jane’s portfolio is a great example of what you can do with a social portfolio like Behance. Behance works best with visual projects and is very easy to create, but with much less customization. As a young professional, Emma does a good job of highlighting a mix of real-world and mock projects in a visual, scroll-friendly format. You can see the results of her efforts: her marketing portfolio has nearly 500 appreciations and more than 10,000 project views.

We also love:

  • Placement of portfolio images in a custom header
  • Large variety of project types and formats


8. Elizabeth Harmon’s powerful use of client testimonials

The homepage of Elizabeth Harmon's digital marketing portfolio

Elizabeth Harmon is a freelance social media marketer who offers strategy, consulting, and training.

What makes this marketing portfolio so great?

Elizabeth’s portfolio has a clean design and clear messaging about what opportunities she’s looking for. Uniquely, her portfolio is all told in the words of client testimonials, which speak volumes when it comes to showcasing your value. You can adopt this tactic by asking former managers, colleagues, clients, or even professors, mentors, and tutors for short testimonial quotes.

Testimonials from Elizabeth Harmon's marketing portfolio website

We also love:

  • Personable introduction
  • Active blog with relevant content

What should you include in your own digital marketing portfolio?

When a potential employer or client visits your portfolio website, they should be able to discover who you are, what you’ve done, and how to contact you.

First, on your homepage or on an ‘About’ page, introduce yourself and your background. Highlight your strengths and state what kind of opportunities you’re looking for. You should also have a section for work samples with at least three of your best case studies. Don’t simply post images of a campaign; give an explanation of the challenge, the role you played, and what the outcome was.

Optional elements that you may want to include depending on your goals are a resume, services page, testimonials, and a blog.

How to create your marketing portfolio

To create your own marketing portfolio, you’ll need to first choose a platform to host your portfolio website. While you can design a website from scratch if you have the expertise, most new professionals will opt to use a CMS platform like Wix, Squarespace, or WordPress. Platforms like these have free or low-cost hosting options and offer templates with no-code design customization. Next, outline your site map and write the content, page by page. 

Once you have a draft that you’re ready to share, ask friends and mentors for feedback. Once you’ve incorporated feedback and done a final proofread, it’s publish time! 

Digital marketing portfolio FAQ

What are the 5 P’s of digital marketing?

The 5 P’s of digital marketing are Product, Price, Promotion, Place, and People. These elements help to create a comprehensive marketing strategy that considers the product or service being offered, pricing strategies, promotion channels, distribution channels, and the target audience.

What should I include in a digital marketing portfolio?

A digital marketing portfolio should showcase your digital marketing skills, achievements, and projects you’ve worked on. It should include examples of campaigns you’ve managed, content you’ve created, and metrics that demonstrate your success in achieving the desired goals. Additionally, include any relevant certifications, training, or achievements in the field of digital marketing.

How do I start a digital marketing portfolio?

To start a digital marketing portfolio, first, identify your top digital marketing projects that demonstrate your skills and achievements. Include a brief overview of the project goals, target audience, and strategies used to achieve the desired results. Additionally, showcase examples of the digital marketing content you created, including graphics, videos, and written copy. Finally, highlight any notable metrics, such as engagement rates, conversions, or ROI, that demonstrate the success of your projects.

Is it hard to break into digital marketing?

Breaking into digital marketing can be challenging, but it’s not impossible. To succeed, consider taking a digital marketing program that provides a strong foundation in digital marketing skills and techniques. Additionally, building a strong digital marketing portfolio, networking with industry professionals, and gaining relevant experience through internships or freelance work can help you break into the field.

For more comprehensive advice, check out our complete step-by-step guide on how to create your marketing portfolio

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