The 7 Best Digital Marketing Bootcamps for 2021

Rosie Allabarton, contributor to the CareerFoundry blog

If you’re considering a career in digital marketing, a digital marketing bootcamp can be a fast and immersive route into the field.

But with so many different study options available, you might find yourself wondering which bootcamp is going to tick all the right boxes for you.  

To make the search a little easier, we’ve curated a hand-picked list of what we consider to be the very best digital marketing bootcamps out there right now. You’ll find highlighted price points, durations, and modes of study for each course at the end of each review too, so you can compare course details quickly and easily, and ensure you find one that prioritizes the things that are important to you. 

Want to skip straight to a particular bootcamp? Just use this clickable menu:

  1. Thinkful Digital Marketing Bootcamp 
  2. BrainStation Online Digital Marketing Course 
  3. Harvard’s Digital Marketing Strategy Course 
  4. Udacity Digital Marketing Nanodegree
  5. General Assembly Digital Marketing On Demand
  6. Digital Career Institute Online Marketing 
  7. Jelly Academy Digital Marketing 6-Week Program 

By the end of this post, you’ll have a comprehensive overview of the very best of what’s on offer and have some great starting points for your own research into digital marketing bootcamps. 

Ready to compare and contrast the best digital marketing bootcamps of 2021? Then let’s get started!

1. Thinkful Digital Marketing Bootcamp

  • Mode of study: Online 
  • Duration: 15-20 hours per week for 3 months 
  • Price: $4,900 which can be paid upfront, monthly, or after landing a job. 
  • Ideal for: Those who need to fit their study around other commitments. 
  • USP: Flexible, high-quality learning from expert online education providers 

Thinkful’s part-time digital marketing bootcamp has flexibility at its core. This fully online course, which includes live video mentoring and self-paced lessons for 15-20 hours per week, is a great option for students who need to balance life with learning. The course’s flexibility also extends to its payment options, which include monthly installments or paying once you’ve been hired. 

Providing a mixture of online course materials, peer group interaction, career coaching and personal mentoring, students finish the course with a completed portfolio, extensive interview experience, and the tools needed to navigate the job market and excel in a variety of digital marketing jobs.  

Overall, this course works best for those who are looking to balance work, life and study commitments, with a firm eye on launching a digital marketing career.  

2. BrainStation Online Digital Marketing Course

  • Mode of study: Online and in-person courses 
  • Duration: 5 x 8 hour classes, or 10 x 4 hour classes 
  • Price: $3,250
  • Ideal for: Upskillers with some experience
  • USP: Graduates of the course receive an industry-recognized professional certificate

BrainStation’s Online Digital Marketing Course is the full bootcamp experience in a part-time package. Designed for those who already have some experience in the field, students are taught how to master the latest tools and technology, while receiving an all-round education in digital marketing. With modules in building digital marketing strategies, search engine optimization (SEO), search engine marketing (SEM), social media, and email marketing, upskillers come away proficient in the abilities they need to transform into confident digital marketing professionals. 

The course is led by seasoned industry experts who instruct and guide students in developing online marketing strategies and building a professional marketing portfolio. Courses are structured to take place on one full day a week for five weeks, or half a day for ten weeks, allowing students to study alongside other commitments while retaining the immersive bootcamp experience.   

A digital marketing bootcamp student in side profile, attending a virtual class on a laptop

3. Harvard’s Digital Marketing Strategy Course

  • Mode of study: Online (there is also a longer, on-campus version) 
  • Duration: 7 days 
  • Price: $3,250
  • Ideal for: Junior digital marketers who are looking to get more senior digital marketing strategy positions
  • USP: Ivy league university 

The Digital Marketing Strategy Course from Harvard is an interactive program designed to immerse students in a proven framework for designing, implementing, and managing a successful digital marketing strategy. 

Just one week long, this online bootcamp is shorter than others currently on the market, but still packs a considerable amount of teaching into seven days. It does this via a mixture of lectures, videos, case studies, articles, interactive exercises, and team activities. At the end of the week, students are expected to present their digital strategies to their instructors for extensive feedback.

For students looking to study at an accredited university, the course offers part of the Harvard experience at a fraction of the on-campus price. Additionally, marketing professionals who are short on time but need to sharpen their strategy skills fast are likely to find this very short course to be the perfect solution.

4. Udacity Digital Marketing Nanodegree

  • Mode of study: Online
  • Duration: 3 months 
  • Price: €359 per month, or €927 upfront 
  • Ideal for: Those seeking an all-round education in digital marketing 
  • USP: Co-created with Facebook 

Udacity offers a full time, online Digital Marketing Nanodegree designed for those who want to learn the foundational skills needed for an eventual career in tech. The program’s offerings are split into three categories: class content, student services, and career services, with highlights including the building of real-world projects reviewed by experienced marketers, technical mentor support, a GitHub review, and optimization of each student’s LinkedIn profile. 

Taking place over three months, the custom learning program enables you to learn at your own pace, and manage monthly payments to fit your budget. 

Courses are run by technical experts, and course content is co-created with Facebook, giving you the chance to learn from those who have succeeded in the digital marketing space and master the sought-after skills that tech companies and startups are looking for. 

5. General Assembly Digital Marketing On Demand

  • Mode of study: Online
  • Duration: Up to 12 months access to course materials 
  • Price: $950
  • Ideal for: Self-motivated, independent learners who need flexibility 
  • USP: Expertly crafted grounding in digital marketing

A crucial component of General Assembly’s Digital Marketing On Demand course is self-motivation. Unlike other digital marketing bootcamps with a focus on peer-learning or mentorship, the GA course relies primarily on students independently accessing and completing the 53 lessons that are available to them over a 12-month period.

The course content on GA is expertly-crafted and covers everything you’ll need to know to launch a career in digital marketing. You’ll learn techniques in segmentation, customer insight, CRM, analytics, automation, and much more, with skills easily and quickly applicable to real life work or passion projects. As well as a bonus “Certification Assessment”, GA also gives students a letter of completion which can be presented as part of job applications or during interviews for digital marketing positions.

While this so-called ‘self-led’ format—punctuated by five one-to-one mentor sessions—offers a great deal of flexibility to students, it may not be ideal for those who need more guidance or encouragement. This thorough grounding in digital marketing from GA will most likely suit those who can power through the extensive course content largely unsupervised. 

A digital marketing bootcamp student sitting with their mentor, looking at some work

6. Digital Career Institute Online Marketing

  • Mode of study: Online
  • Duration: 12 months, full time 
  • Price: Numerous funding options
  • Ideal for: Students based in Germany, due to financial aid and a German language option 
  • USP: Students act as digital marketing consultants for real companies during the course

Digital Career Institute’s online marketing course is aimed at those who hope to apply for their first junior online marketing positions upon completing the program. Rigorous job preparation training is included in the course, consisting of regular career workshops, assistance with resumes and online profiles, and personalized career mentoring from experienced Institute Counselors.

The course offers students the unique opportunity to act as digital marketing consultants for real companies throughout the 12 months of the program, providing students with collaboration and learning opportunities within working digital marketing teams. 

The course is likely to appeal to those who want an extremely thorough grounding in digital marketing—with job experience included—but do not want to do a three year digital marketing degree. As a fulltime, 12-month course, it won’t be for everybody, but for those taking time out to shift careers, this is a truly immersive bootcamp covering every aspect of digital marketing and finding a job in the field. 

7. Jelly Academy Digital Marketing 6-Week Program 

  • Mode of study: Online 
  • Duration: 6 weeks 
  • Price: $4,000 with scholarships available for women and BIPOC community members
  • Ideal for: Beginners and upskillers
  • USP: Additional spotlight on PR 

Created by Vancouver-based agency, Jelly Digital Marketing and PR, Jelly Academy offers a 6-week, online digital marketing bootcamp to train up aspiring digital marketers who have limited previous experience in the field.

Neatly packaged into six sessions, this program is an easy-to-digest run-through of all the digital marketing essentials, including social media marketing, public relations, SEO, Google Ads & Analytics, and Facebook & Instagram Ads, all taught by industry experts. Students learn the ins and outs of each of these branches of the industry, as well as how to use the tools needed to execute and measure successful campaigns.

In addition to live bootcamp sessions which are hosted via Zoom, students are encouraged to utilize 22 additional hours of instructional time provided via readings and video training.

A good option for complete beginners or those wanting to refine their expertise, Jelly Academy provides both a solid overview of the core pillars of digital marketing and a deeper dive into the specifics of each space. 

Choosing the right digital marketing bootcamp: Next steps

Now that you’ve got some clarity on what the market leaders in digital marketing bootcamps have to offer, how do you decide which option is right for you? With so many different factors to take into account, selecting the right school or institution can be a little overwhelming. 

But don’t worry. We’ve put together this short list of features for you to consider when choosing your bootcamp to help you make the right decision for your budget, time frame, and unique career journey. 

Your schedule 

When choosing your digital marketing bootcamp, whether in-person or online, it’s important to consider how it’s going to fit in with your current schedule. Are you in full-time work? Do you have family commitments? Or do you have some free time and flexibility in your current routine? 

You may be lucky enough to have an employer who allows you to fit your work around your new course, or perhaps you’re freelance and can juggle your projects as you please. Whatever your situation, think long and hard about what is realistic for you. If putting in an additional 3 hours of study on top of an 8-hour working day sounds exhausting, it may be worth considering a weekend-only course, or asking to reduce your working hours for the duration of your study program.

Our tip: Don’t just think about the next days or weeks; try to be realistic about your long-term schedule, too. Ask yourself how your energy and motivation levels might look when studying over a longer period of time. 

Cost

As we’ve seen, the prices of digital marketing bootcamps can vary considerably. While some have zero costs for students to pay, others can go up to thousands of dollars for course materials, tuition, and certification. 

However, when looking into the courses you want to study, always read the small print: many institutions offer alternative ways to pay, such as staggered monthly payments or full payment of fees only once the student has landed a job. Others go so far as to offer full scholarships to specific groups, or work with local employment agencies to enable those who are out of work to study for free. 

Our tip: Dig a little into the details to see if you’re eligible for financial aid or a scholarship. 

Student-to-mentor contact 

The amount of input and guidance a student will need when taking part in a bootcamp will vary wildly from person to person. Are you someone who likes to work independently, or do you thrive when you have regular check-ins with an expert or peer group? 

Think carefully about how you have learned skills in the past, and how much encouragement, motivation, feedback, and guidance you have needed to reach previous goals. 

How much digital marketing experience you already have will also play a role here. If you’re completely new to the field, you will probably have a lot of questions, whereas if you’re just brushing up on your skills, you may be more than comfortable with a ‘self-led’ learning approach.

Our tip: Pay close attention to how many hours of mentor time you will get over the entire duration of the course. 

Key takeaways

There are some great opportunities on the market right now to learn the skills you need to launch a successful career as an in-demand digital marketer. However, choosing the right course or bootcamp will mean answering some serious questions about what you prioritize most. Once you’ve established whether or not a digital marketing bootcamp is worth it based on your personal goals, think about how you’ll select the right option. Do you want flexibility of learning, or is accreditation the most important factor for you? Do you have a strict budget, or is working with well-known experts a must for your resume? 

Once you know what’s top of your list, do some reading into different schools and institutions, using this guide as a starting point for your research. Read reviews from former students of different bootcamps on CourseReport, or contact schools yourself with a list of specific questions you need answered before you commit. 

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