As product managers, you’ll relate how the day-to-day grind is dotted with challenges.
Sometimes it’s about dealing with data stored in silos, while on other occasions, it could be poor collaboration with team members or inaccurate customer data and insights. Relatable much?
Enter AI product management tools to simplify your workflow and life.
AI for product managers: Should product managers use AI tools?
Wondering if you can rely on them just yet? According to a study by IBM, more than 76% of companies have already incorporated AI or are intently exploring its possibilities. And there’s a good reason why companies are increasingly leaning towards integrating AI in their workflows.
Specifically, AI for product managers helps perform accurate market research and generate insights using predictive analysis. It also helps segment customers and generate feedback and deep insights. Most importantly, the multiple tools you may already be familiar with have begun using AI. This can make it simpler to incorporate their features into your product management journey.
In this article, we’ve compiled the twelve most handy AI tools for PMs.
Read on to find out where they fit, how much they cost, and ways to use them in the product management journey.
Function: Generative AI chatbot
Cost: Free and Premium ($20 per month).
Although Chat GPT is not the first artificial intelligence tool on the market, it’s the trending name obvious on every AI tool list. Most people think of it as a writing and research assistant, but it can be more. In fact, I’d say it’s among the top AI product management tools. It uses natural language processing to process data and arrive at suggestions that help your product perform better.
Here’s how you can use ChatGPT as a product manager:
- Conduct research by entering specific commands related to identifying your target audience
- Gather feedback, opinions, and reviews pertinent to improving product features
- Create detailed user personas based on various psychographic attributes
- Generate valuable insights based on these personas without conducting extensive market research
- Predict user behavior and make changes to existing features accordingly
Function: AI assistant
Bard, a Google product, is quite similar to ChatGPT. Described as a creative and helpful collaborator, it’s excellent for creating design briefs and exporting them to Google Docs without much effort. You can also use it to brainstorm various product features and share them with your team members. Most importantly, you can use Bard to create product roadmaps that result in successful feature improvements. It’s no surprise that it is one of the best AI tools for PMs today.
Here are some ways to use Google’s Bard in product management:
- Track feature improvement progress and record it in relevant documents
- Generate reports, insights, and product roadmaps automatically
- Analyze user behavior and gather customer feedback
Function: Graphic Design Platform
Cost: Free and Premium ($14.99/month)
Canva, a popular image generator and editor, is one of those tools you’ve probably used already. It’s super popular for quickly creating banners, posters, and resumes without previous design knowledge.
In addition to image editing and creation, Canva has recently upped its game by branding itself as one of the AI tools for PMs, as it now helps you to generate ideas relevant to product feature improvement and management.
You can use it to build custom graphs that resonate with your audience, whether within or outside the organization. In addition, some of the specific features that can be relevant include:
- Ability to rev up your product management game with attractive graphic designs
- Generate images based on text, also known as text-to-image generation
- Edit images easily by using the magic eraser
- Collaborate with your team to create posters, banners, and images necessary for market research and feedback collection
- Store images for future use and retrieve them when necessary using AI-enabled technology
Suggested Read: The Best AI Tools for UI Design in 2023
Function: Project Management Tool
Cost: Free and Premium ($7 per month per member)
ClickUp is a popular project management tool useful for streamlining workflows and collaborating with team members efficiently. It’s built to enhance productivity at work with its user-friendly features, applicable at various stages of the product development journey. You can use it to navigate the complex workflow associated with product development and management, from creating product roadmaps, feature launches, and product improvement templates.
Like Canva, they’ve also integrated AI into their platform. So now, ClickUp doubles as the world’s first role-based AI assistant. It offers multiple AI commands and role-specific prompts that can help you eliminate administrative work and focus on making your product better.
Helpful ClickUp features for product managers include:
- Integrability with over 1,000 applications
- Automating workflows based on current organizational patterns
- Writing and editing features to improve copy and summarize long text
- Click Docs to store important market research-related data and retrieve it when necessary
- Over 1,000 templates for practically every product management use case
Function: Productivity App
Cost: Free and Premium (starting at $8 per month per user)
Though famous for note-taking, Notion offers much more, especially upgrading with advanced AI features. You can use it to create complex workflows necessary for product roadmaps while ensuring excellent collaboration with everyone involved. Use this to reduce the time you spend on the repetitive tasks and miscommunication common during product management.
Here are some of the specific features of Notion to navigate better product outcomes:
- Company wikis to help employees understand different product features better
- Private team spaces to share notes and collaborate across complex access levels
- Superior security controls to keep your notes and research data safe
- AI application to summarize and manage repetitive tasks and identify patterns in your notes
Function: AI Tool for Meetings
Cost: Free and Premium (starts at $10 per user/month)
As product managers, meetings and discussions are a regular affair. Recording and transcribing these for storing and sharing can take a lot of time. Mistakes can also occur due to various factors, such as misunderstanding, differences in accents, or problems with vocabulary. You can avoid such problems with the help of Otter.AI.
This AI-enabled tool accurately records and transcribes different meetings and discussions. You can easily store these as notes and process them further by integrating them with other tools with AI for product managers.
Here’s what Otter.AI can help you do:
- Record and transcribe different product-related discussions and meetings
- Store notes and transcriptions in a single place so you can retrieve them when necessary
- Integrate Otter.AI into Google Meet, Microsoft Teams, and Zoom to ensure that the most popular video conferencing tools are covered
- Create high-precision transcripts that eliminate mistakes and misunderstandings
- Ensure a smooth transition between discussions and implementation of product strategy
Function: Meeting Notes App
Cost: Free and Premium (starting at $20 per user per month)
With budgets getting tight, want to prioritize efficiency and depend less on note-takers and meeting-summarizers? TLDV is an AI tool that you can use to record notes in bullet points, so you don’t have to read through the entire transcription later. It’s a blessing to save time by summarizing lengthy discussions and meetings into short and crisp notes, which you can later save in a document of your choice.
Here are some of its advantages:
- TLDV saves you time by reducing meeting transcriptions into bullet points
- Helps you focus on pressing issues instead of making notes
- Eliminates the need to pore through transcriptions and unimportant meeting minutes
- Stores all the essential information in a concise manner
- Integrates with other tools to save your meeting notes
Function: AI Assistant for Product Teams
Cost: Free and Premium (starts at $9 per month per user)
Find it challenging to pore through reams of documents created by other team members? Yes, we’re talking about the ton of essential notes, images, and other media related to product features and tentative improvements.
Collato’s machine learning abilities can make all of this super simple. It collates all this information and media as a singular organizational brain. In other words, it eliminates data silos and helps you visualize all your information quickly. Most importantly, it’ll fetch any documents you need without you having to spend time looking for them.
Some exciting features for product managers include:
- Search capability for product information stored on different platforms and folders
- Integration with document storage services such as Confluence, Google Docs, etc
- Visual map creation to identify product information and summarize information better
- Semantic search for retrieving files (just by uttering words that may be closely related to what you’re looking for)
- Secure storage of all data on encrypted servers
Function: User Analytics Tool
Cost: Free and Premium (starts at $20 per month)
Identifying behavior patterns and making data-driven decisions are among core product manager responsibilities. MixPanel is an AI-enabled user analytics tool that simplifies this function and enables the implementation of market research at an advanced level. The tool provides real-time analytics and allows you to identify patterns often missed by other applications that integrate AI for product managers. You can use it to create products that genuinely perform well in the market.
Here are some specific ways to turbocharge your product management strategy with Mix Panel:
- Conduct extensive market research effortlessly using AI-enabled pattern identification
- Segment your users according to attributes (an upgrade to regular market research tools)
- Visualize user journeys and create product funnels to understand how they interact with your product
- Perform A/B testing for features you integrate into the product or application
- Identify features that are most likely to result in user retention
Suggested Read: 9 Great AI Data Analytics Tools to Use
Function: AI Cloud Platform to Create Large Language Models (LLMs)
Cost: Not revealed by the vendor
With the advent of AI product management tools, companies have begun to develop their own language models. This ensures that all data is private and that user information is not leaked from the organization.
Against this backdrop, H2O helps you create your language model and ensure that you can safeguard your proprietary customer data without jeopardizing confidentiality agreements. You can implement natural language processing to identify patterns in your data to implement product workflows.
Here’s what H2O.AI can help you do as a product manager:
- Quickly create AI models based on natural language processing
- Use machine learning to understand customer behavior and different personas
- Conduct market research and identify outliers in your databases
- Keep all your consumer data safe and secure
- Generate valuable insights based on customer feedback, personas, and behaviors
Function: Product Intelligence Tool
Cost: Starts at $99 per user, per month.
As a product manager, identifying customer problems quickly is key to arriving at solutions. That’s the best way to make better decisions regarding future steps in product development.
Zeda simplifies this by gathering product intelligence. It enables the creation and implementation of successful product strategies. It has an advanced feedback management solution that is specifically targeted at product managers. Here are the most valuable applications of this tool:
- Identifying customers most likely to provide valuable feedback to improve product features
- Gathering customer feedback based on customer segmentation
- Generating insights and identifying patterns in customer feedback
- Creating predefined customer cohorts to test different product features
- Integration with other apps like Zendesk, Slack, and HubSpot
Function: AI Debugging Assistant
Cost: Free and Premium (starting at $10 per user, per month)
Jam, or JamGPT, is specifically geared towards helping product managers identify and communicate issues to engineering teams. As product managers, it’s common to find a gap in technical skills. JamGPT closes that by giving a ready context of the problem. This context can later be communicated to engineering teams who can improve the product.
The tool comes with many advantages, including:
- Ability to integrate with other collaborative tools such as ClickUp, GitHub, and Slack
- Streamlining communication of context and meaning of existing problems to engineers
- Providing in-depth explanations of technical issues in layman language
- Fixing bugs so that user experience is enhanced
- Eliminating the need to wait for customer reviews and feedback before identifying problems
Bottom Line: Supercharge productivity with AI, but with caution
AI for product managers can make your job remarkably smoother and simpler. With so many benefits and exciting features, they’re a must to integrate into the product management workflow.
However, at the same time, it is also essential to remember that most companies using natural language processing put up disclaimers that their product is an experiment and may make errors or be subject to biases. Therefore, you should always use the results generated by AI-enabled tools with a pinch of salt.
We’d say continue to use your due diligence to ensure your decisions are accurate and based on actual data. The trick to successfully using AI-enabled tools for product management is to be careful and use them as assistants.
Interested in product management, but unsure if the career is for you? Try out CareerFoundry’s free product management short course. You’ll learn about the concepts that make a good PM, and what working as one feels like.
And… If you’re keen to dive deeper into the world of product management and AI, here are some related guides for more insights:
- 13 of the Best Product Management Tools for Your Stack
- What is an AI Product Manager? A Beginner’s Guide
- The Product Management Careers Quiz