Why become a digital marketer?


Imagine being passionate about your job, working on interesting projects, and earning a high salary.


Maybe you are bored at your current job. Maybe you feel stuck with no room to grow, or perhaps you wish you had the option to work remotely or even freelance. If any of these sound like you, it may be time to make a change.


Digital marketers are in high demand

Digital marketing training is relevant to every company, profession and industry right now, and demand is greater than ever for professionals who know how to connect amazing products and services with the people who will most benefit from them. As the market grows and businesses face a significant skills shortage, digital marketers are in high demand, and enjoy a rich variety of opportunities and competitive compensation.

Glassdoor named marketing management among the 50 best jobs in America for 2022 in terms of job satisfaction.

According to the US Bureau of Labor Statistics, advertising and marketing jobs are expected to grow by 10 percent in the next eight years.

Digital marketers come from many different backgrounds

While some digital marketers can come from a more analytical background, we have found that anyone can become a digital marketer if they apply themselves. For example, we have many successful graduates who used to work in sales, teaching, customer service, finance, architecture, HR, and IT.

A 2021 study by Career Karma found that companies like Amazon, Google, Facebook, and Microsoft are some of the largest employers of bootcamp graduates—and that they hired up to 120% more bootcamps graduates than they did in 2019!


Digital marketers help businesses reach a wider audience

Companies know how beneficial the internet and digital platforms are. Digital marketing reaches a wider audience, and allows companies to scale their business further, and generate more revenue.


Digital marketers are constantly evolving

Digital marketing moves quickly, and digital marketers are constantly learning and advancing in their careers.


There is practically no limit to how much you can improve your skills and progress in your career as a digital marketer. 

LinkedIn recently included the “Digital Marketing Specialist” role as the sixth most in-demand job, with 860,000 job openings globally.

Digital marketers can work in many types of companies

Whether you’d like to be an entrepreneur yourself, to work for a company’s marketing department, to pivot from a more traditional marketing or communications job, or even to support a state run or non-profit organization or campaign, there’s a place for all who have digital marketing skills.


Digital marketers are shaping the future

Almost all companies have some kind of digital marketing strategy, and knowing how to improve these strategies is becoming of increasing importance.


Digital marketers help connect companies or products with users through various digital channels. It’s up to them to look for ways to continue to reach wider audiences and contribute to the overall performance and revenue of the company or organization.

Quotation Mark
Kevin Anthony Rice,  graduate

"The ability to create amazing products is the number one reason why I love my [new] job. It also helps that I have the freedom to be creative, work with great people..."

Find out if CareerFoundry is for you

Take a free short course or get in touch with our program advisors for a free consultation. Find out:

  • How you can go from beginner to job-ready with a job you love
  • What the tech job market is like in your area and the salary you can expect
  • If UX design, UI design, data analytics, web development or digital marketing is the best fit for you based on your background and interests

Don’t worry—you won’t be pressured into making a commitment. The goal is to ensure you make a fully informed decision.

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