Farley Fernandes's Product Management Portfolio Project

During the Product Management Program at CareerFoundry, you’ll build out a job-ready project for your portfolio. Recent graduate Farley focused his project on a photo and video editing app called Aperture. Read on to see a selection of his work! 

You can use this clickable menu to skip ahead to any section:

1. Creating a product roadmap
2. Conducting valuable research
3. Defining product solutions
4. Designing iterations and user feedback

If you’d like to learn more about the Product Management Program, you can explore the entire curriculum.

1. Creating a product roadmap

In the first section of the Product Management immersion course, you’ll learn how to understand your product, identify pain points, and align team members and stakeholders on shared goals. 

In this exercise, Farley showed how he brought the Aperture team together to create a problem statement and define product principles, before outlining the next steps in the product’s roadmap.

2. Conducting valuable research

In the second section, you’ll focus on conducting research to gain valuable insights that will inform your product improvements. 

In this exercise, Farley chose two problems to investigate and outlined two detailed research plans.

3. Defining product solutions

Once you’ve conducted research and generated/prioritized your ideas, the next step is to define solutions to the problems you’ve identified. 

In the first part of this exercise, Farley presented the functional requirements for his chosen idea: providing redeemable discount coupons for Aperture users. 

In the second part of the exercise, Farley delivered a video presentation outlining how he determined which solution to focus on, including his research methodology, data analysis, and the idea generation process. Farley’s video presentation can be found at the bottom of the page.

Part 1: Idea generation and requirements

Part 2: Solution presentation

Farley’s video presentation can be found at the bottom of the page.

4. Designing iterations and user feedback

In the third part of the program, you’ll validate and refine your solution and prepare to create a Minimum Viable Product (MVP) version of your idea! 

In this exercise, Farley conducted user testing to gather feedback on two iterations of his prototype. He prepared a summary of his learnings, which will help him compile a Product Requirements Document (PRD) ready to hand over to developers to build the MVP of his solution. 

Part 1: Test log

Version A (old):

Head to Figma to use the version A prototype for yourself!

Version B (updated):

Head to Figma to use the version B prototype for yourself!

Part 2: Summary / Data analysis

Here is Farley’s video presentation from section 3: Defining product solutions: