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What you’ll get from this short course
Written by the same experts who create our Intro to Digital Marketing course, this free course will give you a thorough introduction to digital marketing—from what it is and why it matters, to the skills you’ll need to carry out successful marketing campaigns. This is an ideal starting point if you're new to digital marketing and want to try it out for yourself.
These tutorials cover:
- Field overview
- Marketing metrics
- Hands-on exercises
Intro to digital marketing
Learn what digital marketing is and what digital marketers actually do.
Digital marketing channels
Explore the most important marketing channels and learn how to decide which ones to focus on.
How to do research for your campaign
Discover techniques to determine your target group, messaging, and imagery.
Learn the most common metrics marketers use to set goals and measure success.
Get hands-on and produce your first creative for your marketing campaign.
Final test (optional)
Check your knowledge at the end of the course and get ready to launch your career change.
Learning with CareerFoundry
If you fall in love with digital marketing during the free course and want to pursue a career in the field, we're here to help! Our full Introduction to Digital Marketing course will guide you through your first marketing campaign from start to finish in as little as a month. The full course includes expert mentorship, a rigorous curriculum that’s in sync with the industry, hands-on projects, and a portfolio project review. It’s the next step toward becoming a successful digital marketer and landing the job of your dreams!
Where our graduates make an impact
From small businesses and startups to the Fortune 500, our graduates are sought out by companies all over the world.