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What you’ll get from this short course
Written by the same experts who create our Digital Marketing Program, this free course will give you a thorough introduction to digital marketing—from what it is and why it matters, to the skills you’ll need to carry out successful marketing campaigns. This is an ideal starting point if you're new to digital marketing and want to try it out for yourself.
These tutorials cover:
- Video resources
- Marketing metrics
- Hands-on exercises
- Marketing theory
Intro to digital marketing
Learn what digital marketing is, what digital marketers actually do, and the impact AI has on the industry.
Digital marketing channels
Explore the most important marketing channels and learn how to decide which ones to focus on.
How to do research for your campaign
Discover techniques to determine your target group, messaging, and imagery.
Learn the most common metrics marketers use to set goals and measure success.
Get hands-on and produce your first creative for your marketing campaign.
Final test (optional)
Check your knowledge at the end of the course and get ready to launch your career change.
Do I need prior experience?
This course is designed with the absolute beginner in mind—you don’t even need a background in marketing or tech. It’s an excellent starting point for your career-change journey.
Is this really free?
The course is cost and commitment-free. It’s a great way to get a sense of whether you’d like to work in digital marketing before you invest money in your career change through any paid courses or training.
How much time will it take?
The course is self-paced. Once you sign up, you’ll get full access to the course. The tutorials each take around 15 minutes to complete, but you can complete them whenever it works best for you.
Will I get a certificate upon completion of this short course?
Unfortunately, we do not offer any form of certification upon completion of our short courses, however, full certification is available to those who successfully complete our programs of a longer duration like UX Design, Data Analytics, UI Design, Product Management, Web Development & Digital Marketing. These programs are all certified by the Zentralstelle für Fernunterricht (the State Central Office for Distance Learning in Cologne, Germany).
Learning with CareerFoundry
If you fall in love with digital marketing during the free course and want to pursue a career in digital marketing, we're here to help! Our full Digital Marketing Program will guide you through your first marketing campaign from start to finish in as little as four months. The full program includes expert mentorship, a rigorous curriculum that’s in sync with the industry, hands-on projects, and a portfolio project review. It’s the next step toward becoming a successful digital marketer and landing the job of your dreams!
Where our graduates make an impact
From small businesses and startups to the Fortune 500, our graduates are sought out by companies all over the world.