{"id":44,"count":149,"description":"Digital marketing encompasses any kind of marketing that\u2019s done online. It\u2019s essential for brand-building, connecting with your audience, and driving sales.","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/.\/digital-marketing\/","name":"Digital Marketing","slug":"digital-marketing","taxonomy":"category","parent":0,"meta":[],"acf":{"step_1":"

Get a hands-on introduction to digital marketing with a free, self-paced short course<\/a> comprised of five short tutorials.<\/p>\n","step_2":"

Take part in one of our FREE live online digital marketing events<\/a> with industry experts, and check out digital marketing student Adelina’s portfolio project<\/a>.<\/p>\n","step_3":"

Become a job-ready digital marketer<\/a> in just 3-7 months\u2014all backed by the CareerFoundry job guarantee<\/a>.<\/p>\n","step_4":"

\ud83d\udcabThis month, <\/span>save up to 20%<\/b> on our career change programs with our tuition reduction offer. <\/span>Book your application call<\/span><\/a> and invest in your future today!<\/span><\/p>\n","category_color":"#286d72","category_image":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/08\/digital-marketing.png","summary_title":"Digital Marketing","title_1":"What is digital marketing?","content_1":"

Digital marketing is a broad umbrella term used to describe any kind of marketing that\u2019s carried out online. Companies use digital marketing to connect with their target audience in different ways\u2014be it to establish their brand, to build credibility and authority within a certain industry, or to promote their products and services. It\u2019s all about engaging the right people with the right content via different channels\u2014such as search engines (like Google), social media platforms, email, or a company\u2019s own website or blog.\u00a0<\/span><\/p>\n

There are many different types of digital marketing, and each subset of this broad (and sometimes complex) discipline relies on different formats and techniques. You\u2019ll often hear of multi-channel marketing\u2014a strategy or approach used to engage with users across a mixture of channels, as opposed to focusing on just one. In a similar vein, cross-channel marketing is all about aligning a company\u2019s marketing efforts across all these different channels to create a consistent and logical experience for the user as they move from one channel to the next.\u00a0<\/span><\/p>\n

The great thing about digital marketing is that, unlike offline marketing, you can continuously track and measure performance. For example, you can see how many people opened an email, engaged with a social media post, or read a blog article. Over time, this enables you to see what works well and what doesn\u2019t across your mix of channels\u2014giving you the insights you need to optimize and improve your marketing for maximum impact. In today\u2019s ever-connected world, digital marketing is crucial to a company\u2019s success. A career in digital marketing offers variety, a constant learning curve, and the chance to make an impact. Keep reading to learn more about the different types of digital marketing and what it takes to start a career in this exciting field.\u00a0<\/span><\/p>\n","title_2":"What are the different types of digital marketing?","content_2":"

When it comes to digital marketing, it\u2019s essential to adapt the content you create for its intended channel. There are lots of different types of digital marketing, and you\u2019ll find that many marketers specialize in just one or two areas. Here, we\u2019ve outlined some of the key types of digital marketing with a brief explanation of each.\u00a0<\/span><\/p>\n

Search engine optimization (SEO)<\/span><\/h3>\n

Search engine optimization focuses on improving both the quantity and the quality of traffic a website receives from search engines. The goal of SEO is to ensure that a website or a piece of content can easily be found if a user searches online for something around that topic. For example, if you publish a guide explaining what SEO is, you\u2019ll want to optimize it so that it appears in the search results when a user types \u201cWhat is SEO?\u201d into Google. It\u2019s important to note that SEO focuses on organic methods of driving traffic\u2014that is, helping the user to find your content naturally, without paying or advertising.\u00a0<\/span><\/p>\n

Search engine marketing (SEM)<\/span><\/h3>\n

Search engine marketing uses paid methods to ensure that content appears in search results. For example, a dog walking business might pay for their website to appear as an ad at the very top of the page whenever people in a certain area search for \u201cdog walkers near me.\u201d\u00a0<\/span><\/p>\n

Content marketing<\/span><\/h3>\n

Content marketing is another broad term which encompasses the creation and distribution of all different kinds of content. It includes things like blog posts, YouTube videos, downloadable e-books, and infographics\u2014essentially any kind of content you might read, watch, or listen to online. Content marketing helps to build brand awareness, to grow a following or an audience base, to establish authority around a certain topic, and to drive sales.\u00a0<\/span><\/p>\n

Social media marketing\u00a0<\/span><\/h3>\n

As the name suggests, social media marketing covers any kind of marketing you do on social platforms like Instagram, Twitter, Facebook, and LinkedIn. This includes sharing links to content, posting photos, responding to follower comments or customer queries, and running ads on social media.\u00a0<\/span><\/p>\n

Email marketing<\/span><\/h3>\n

Email marketing allows you to communicate directly with your audience in a highly personalized way. Email marketers segment their users into groups based on different attributes or behaviors, ensuring that each segment receives the most relevant content.\u00a0<\/span><\/p>\n

We\u2019ve only scratched the surface here. Keep exploring to learn more about the different types of digital marketing and what they entail.\u00a0<\/span><\/p>\n","title_3":"What does a digital marketer do?","content_3":"

Digital marketers can work in any industry, in all different kinds of settings and organizations. The role of the digital marketer can therefore be extremely varied, and it will differ from company to company. Broadly speaking, digital marketers are responsible for coordinating marketing efforts across a variety of channels, and using data to monitor campaign performance. Some digital marketers will oversee\u2014and get involved in\u2014all different types of marketing, while others will specialize and focus on one particular area, such as social media or paid advertising.\u00a0<\/span><\/p>\n

Given the broad and varied nature of digital marketing, it\u2019s difficult to pin down a hard-and-fast list of tasks and responsibilities. However, common aspects of the role include:<\/span><\/p>\n

    \n
  • Developing a multi-channel marketing strategy for the company or brand<\/span><\/li>\n
  • Creating and distributing content in various formats (e.g. blog posts, infographics, videos, emails)<\/span><\/li>\n
  • Conducting research in order to understand the target audience (e.g. creating user personas)<\/span><\/li>\n
  • Conducting keyword research in order to identify relevant content topics<\/span><\/li>\n
  • Running tests to see which formats or versions of content perform better<\/span><\/li>\n
  • Working with external stakeholders to establish content partnerships<\/span><\/li>\n
  • Working with internal stakeholders such as designers and product managers to align on branding<\/span><\/li>\n
  • Utilizing data analytics tools to monitor performance across different channels<\/span><\/li>\n<\/ul>\n

    As you can see, digital marketing spans a broad range of tasks and skills\u2014and it\u2019s a field that\u2019s always evolving. You\u2019ll never be short of things to learn and discover!<\/span><\/p>\n","title_4":"What skills do you need to work in digital marketing?","content_4":"

    A broad and varied field like digital marketing requires a mixture of skills\u2014many of which you\u2019ll already have acquired from other career paths or fields of study. In terms of soft skills, digital marketers should be curious, empathetic, adaptable, and organized. You\u2019ll also need to be an effective communicator and a willing collaborator, as there\u2019s lots of teamwork involved. And, depending on the type of marketing you focus on, you\u2019ll need varying degrees of creativity and analytical thinking.<\/span><\/p>\n

    At the same time, you\u2019ll need to master certain hard skills. These will depend on your area of focus and the nature of the role, but all digital marketers must be familiar with a range of tools; for example, content management systems like WordPress, analytics tools and dashboards such as Google Analytics, social media platforms like Instagram and YouTube, and email marketing software such as HubSpot\u2014to name just a few. If you\u2019re focusing on written content, you\u2019ll need to hone your copywriting skills. If you\u2019re specializing in SEO, you\u2019ll need to get to grips with the technicalities and principles of that particular discipline. If you choose to be a T-shaped marketer, you\u2019ll have a broad understanding of all the sub-disciplines within digital marketing, and some of the skills they require. On the other hand, if you choose to specialize, you\u2019ll focus on mastering a narrower set of skills on a deeper level.\u00a0<\/span><\/p>\n

    The great thing about digital marketing is that you\u2019ll learn many of the skills you need on the job. Once you have an understanding of key channels and digital marketing principles, you can pick up specific tools and techniques as you go\u2014all while getting creative and making your own mark!<\/span><\/p>\n","title_5":"How to start your career in digital marketing","content_5":"

    If you\u2019re thinking about a career in digital marketing, you may be pleased to hear that you don\u2019t need a degree in the field\u2014nor do you need any specific type of experience. As long as you possess some of those core intrinsic qualities like curiosity, adaptability, and creativity, together with a passion for communications and the digital world, there\u2019s nothing to stop you.\u00a0<\/span><\/p>\n

    If you\u2019re new to the field, start by reading digital marketing blogs and getting familiar with all the different types of digital marketing, as well as the techniques and approaches they use. From there, delve deeper into the topic, or topics, that interest you the most\u2014whether it\u2019s social media, blogging, SEO, or paid ads. Anything that sparks your curiosity and keeps you learning about the field.\u00a0<\/span><\/p>\n

    After the initial exploration phase, you may want to consider formalizing your learning with a digital marketing certification. A good course will teach you the key principles of digital marketing, introduce you to the most popular tools and platforms, and show you how to devise an effective digital marketing strategy. The most effective programs will also see you getting hands-on with practical exercises, ensuring you know how to apply what you learn.\u00a0<\/span><\/p>\n

    As with any kind of career change, starting your career in digital marketing is a case of exploring the field, mastering industry-standard tools and approaches, and gaining hands-on experience\u2014be it through a digital marketing certification, an internship, or your first digital marketing job. Whichever route you choose, you can be sure that an exciting, varied, and rewarding career path awaits you.<\/span><\/p>\n","cta_text":"Start your free marketing course","cta_color":"#fa6357","cta_url":"https:\/\/careerfoundry.inbearbeitung.de\/en\/short-courses\/become-a-digital-marketer\/?popup-tracking=blog-subnav-DM","in_text_utm":"https:\/\/careerfoundry.inbearbeitung.de\/en\/short-courses\/become-a-digital-marketer\/?popup-tracking=blog-inline-DM","in_text_copy":"Curious about a career in Digital Marketing?","in_text_image":{"ID":8778,"id":8778,"title":"digital-marketing","filename":"digital-marketing.png","filesize":268625,"url":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/08\/digital-marketing.png","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/in_text_cta\/curious-about-a-career-in-digital-marketing\/attachment\/digital-marketing-3\/","alt":"","author":"3","description":"","caption":"","name":"digital-marketing-3","status":"inherit","uploaded_to":21200,"date":"2021-08-19 13:56:13","modified":"2022-12-12 10:37:44","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-includes\/images\/media\/default.png","width":824,"height":492,"sizes":{"thumbnail":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/08\/digital-marketing-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/08\/digital-marketing-300x179.png","medium-width":300,"medium-height":179,"medium_large":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/08\/digital-marketing-768x459.png","medium_large-width":640,"medium_large-height":383,"large":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/08\/digital-marketing.png","large-width":640,"large-height":382,"1536x1536":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/08\/digital-marketing.png","1536x1536-width":824,"1536x1536-height":492,"2048x2048":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/08\/digital-marketing.png","2048x2048-width":824,"2048x2048-height":492}},"in_text_cta":[{"ID":21200,"post_author":"3","post_date":"2022-12-12 11:37:44","post_date_gmt":"2022-12-12 10:37:44","post_content":"","post_title":"Curious about a career in Digital Marketing?","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"curious-about-a-career-in-digital-marketing","to_ping":"","pinged":"","post_modified":"2022-12-12 11:37:44","post_modified_gmt":"2022-12-12 10:37:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?post_type=in_text_cta&p=21200","menu_order":0,"post_type":"in_text_cta","post_mime_type":"","comment_count":"0","filter":"raw"}],"category_icon":"https:\/\/careerfoundry.inbearbeitung.de\/public\/frontpages\/homepage\/program-labels\/media-video-list.svg"},"_links":{"self":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/categories\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/categories"}],"about":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/taxonomies\/category"}],"wp:post_type":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts?categories=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}