
{"id":10138,"date":"2021-10-14T13:03:15","date_gmt":"2021-10-14T11:03:15","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=10138"},"modified":"2023-02-01T12:24:38","modified_gmt":"2023-02-01T11:24:38","slug":"become-a-digital-marketing-analyst","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/become-a-digital-marketing-analyst\/","title":{"rendered":"How to Become a Digital Marketing Analyst: Your Step-by-Step Career Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you\u2019re fascinated by data and are an excellent communicator, you may want to consider a career as a digital marketing analyst. As companies continue to pour money into digital marketing (<\/span><a href=\"https:\/\/docs.google.com\/document\/d\/1CHiOa20ZhVGiakZecei3yYw8nZGSxjDg4LSzptSncaM\/edit#\" rel=\"noopener\"><span style=\"font-weight: 400;\">to the tune of over $450 billion in 2021<\/span><\/a><span style=\"font-weight: 400;\">), this coveted position is becoming more and more and more essential.\u00a0<\/span><\/p>\n<p><b>So how do you become a digital marketing analyst?<\/b><span style=\"font-weight: 400;\"> This article will tell you everything you need to know about getting into the field and what you need to be successful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll cover:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#role\"><span style=\"font-weight: 400;\">What does a digital marketing analyst do? (Job description)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#skills\"><span style=\"font-weight: 400;\">What do you need to be a digital marketing analyst? (Skills, background, and requirements)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#fit\"><span style=\"font-weight: 400;\">Are you a good fit for a career in digital marketing?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#salary\"><span style=\"font-weight: 400;\">What is the average digital marketing analyst salary?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#plan\"><span style=\"font-weight: 400;\">How to become a digital marketing analyst: Step-by-step plan<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#faq\"><span style=\"font-weight: 400;\">Digital marketing analyst career FAQs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#takeaways\"><span style=\"font-weight: 400;\">Key takeaways<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s begin!<\/span><\/p>\n<h2 id=\"role\"><span style=\"font-weight: 400;\">1. What does a digital marketing analyst do?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10148\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Becoming-a-digital-marketing-analyst.jpg\" alt=\"A digital marketing analyst looking at graphs on a computer screen\" width=\"1200\" height=\"600\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Becoming-a-digital-marketing-analyst.jpg 1200w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Becoming-a-digital-marketing-analyst-300x150.jpg 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Becoming-a-digital-marketing-analyst-1024x512.jpg 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Becoming-a-digital-marketing-analyst-768x384.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A digital marketing analyst evaluates campaign performance, creates reports with insights on optimization and presents them to stakeholders, and runs the campaigns in some companies (depending on the size of the marketing department). They also need to keep their finger on the pulse of general digital marketing trends and monitor their brand\u2019s online presence. It\u2019s a challenging and rewarding role that requires both hard and soft skills.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-analyst\/\"><span style=\"font-weight: 400;\">what a digital marketing analyst does in this dedicated guide<\/span><\/a><span style=\"font-weight: 400;\">. For now, let\u2019s focus on what you\u2019ll need to get into the field.<\/span><\/p>\n<h2 id=\"skills\"><span style=\"font-weight: 400;\">2. What do you need to be a digital marketing analyst?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It won\u2019t come as a surprise to anyone that you need excellent critical thinking skills to be a superior digital marketing analyst, but other traits will serve you well in this role that may not be as obvious. Here are a few of the most important:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Top skills required for a career as a digital marketing analyst:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analytical thinking.<\/b><span style=\"font-weight: 400;\"> Great digital marketing analysts never take anything at face value. They always want to know <\/span><i><span style=\"font-weight: 400;\">what<\/span><\/i><span style=\"font-weight: 400;\"> caused the results so they can replicate the success elsewhere (if the results are positive) or improve them (if they\u2019re not so hot).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Excellent communication.<\/b><span style=\"font-weight: 400;\"> Just because you can interpret the data you\u2019re seeing doesn\u2019t mean everyone else can. Digital marketing analysts need to be able to create actionable insights from the information they gather to share with their team and other stakeholders that everyone can understand. Otherwise, your valuable recommendations won\u2019t necessarily translate into actions!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affinity for numbers<\/b><span style=\"font-weight: 400;\">. Thanks to a wealth of attribution methods and tracking software, digital marketing results are highly quantifiable. This means you\u2019ll be using Excel and your math skills to pull together reports with hard numbers that will influence future marketing efforts.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Detail-oriented<\/b><span style=\"font-weight: 400;\">. The best digital marketing analysts are incredibly meticulous when it comes to double-checking data and running numbers. A simple misplaced period can turn a 5% decrease into 50%\u2014which could cause an unnecessary uproar.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Proficiency in data visualization, business intelligence, and calculation software<\/b><span style=\"font-weight: 400;\">. You\u2019ll be using programs like Excel, Tableau, Data Studio, Google Analytics, and RJ Metrics on a daily basis. Even if you aren\u2019t using them regularly right now, having an idea of what they can do and how to use them will help you land a job as a digital marketing analyst.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organizational skills. <\/b><span style=\"font-weight: 400;\">Digital marketing analysts are expected to monitor multiple campaigns at all times and juggle several projects. The ability to stay on track and project-manage is critical!<\/span><\/li>\n<\/ul>\n<p>You can learn more about <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-analyst-skills\/\">the top digital marketing analyst skills here<\/a>.<\/p>\n<h3><span style=\"font-weight: 400;\">What backgrounds do digital marketing analysts typically have?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most, if not all, digital marketing analysts have a background in marketing or at least a degree or qualification in marketing. Digital marketing analysts need to understand how various <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/main-marketing-channels\/\"><span style=\"font-weight: 400;\">digital marketing channels<\/span><\/a><span style=\"font-weight: 400;\"> will best serve their company\u2019s business objectives. While hands-on experience as a <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-manager\/\"><span style=\"font-weight: 400;\">digital marketing manager<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-specialist\/\"><span style=\"font-weight: 400;\">digital marketing specialist<\/span><\/a><span style=\"font-weight: 400;\">, or even something more specialized like a paid search or SEO manager is quite advantageous, it\u2019s not necessary as long as you possess the skills required by this role.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While someone with incredible data analysis skills and no marketing experience or knowledge could <\/span><i><span style=\"font-weight: 400;\">potentially<\/span><\/i><span style=\"font-weight: 400;\"> make a great digital marketing analyst, they would need to quickly get up to speed on <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/main-marketing-channels\/\"><span style=\"font-weight: 400;\">digital marketing channels<\/span><\/a><span style=\"font-weight: 400;\">, tactics, and strategies to be successful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that if you don\u2019t have a marketing job title on your resume, it won\u2019t preclude you from snagging a job as a digital marketing analyst. If you have relevant experience as part of your past or current job, you\u2019ll be able to prove you have the skills to make a top-notch performer!\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do you need a degree to become a digital marketing analyst?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The short answer is no; <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-degree\/\"><span style=\"font-weight: 400;\">you do not need a degree to become a digital marketing analyst<\/span><\/a><span style=\"font-weight: 400;\">. While having a degree in marketing is undoubtedly helpful, there are many other ways to acquire the skills and experience you\u2019ll need.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Getting a certification or attending a relevant <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/top-digital-marketing-bootcamps\/\"><span style=\"font-weight: 400;\">marketing bootcamp<\/span><\/a><span style=\"font-weight: 400;\"> or intensive online program can also set you on the path to a career as a digital marketing analyst. One benefit of these options is that you\u2019ll learn skills that are directly relevant to whatever role you want to pursue. A full-blown degree often includes courses that contribute to a \u201cbreadth\u201d of knowledge that may not necessarily be relevant to your future jobs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, hands-on experience often takes priority over a degree in a hiring manager\u2019s mind. There are <\/span><i><span style=\"font-weight: 400;\">many<\/span><\/i><span style=\"font-weight: 400;\"> digital marketers out there with degrees that have little to no relevance to the field of marketing, but they might make excellent digital marketing analysts either because they have learned skills on the job or on their own time.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10149\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Digital-marketing-analyst-career.jpg\" alt=\"Two aspiring digital marketing analysts sitting at a desk, one holding a cup of coffee and smiling\" width=\"1200\" height=\"600\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Digital-marketing-analyst-career.jpg 1200w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Digital-marketing-analyst-career-300x150.jpg 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Digital-marketing-analyst-career-1024x512.jpg 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Digital-marketing-analyst-career-768x384.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 id=\"fit\"><span style=\"font-weight: 400;\">3. Are you a good fit for a career as a digital marketing analyst?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While a job may sound great on paper, before you decide if the role of <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-analyst-fit\/#fit\"><span style=\"font-weight: 400;\">digital marketing analyst could be a good fit for you<\/span><\/a><span style=\"font-weight: 400;\">, ask yourself these questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do I like presenting to people? <\/b><span style=\"font-weight: 400;\">Or, at the very least, do you mind doing it and can you do it reasonably well? As a digital marketing analyst, you\u2019ll be expected to frequently present your findings to stakeholders (who can range from team members to the C-suite), which can be unnerving for some people.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Am I a curious person?<\/b><span style=\"font-weight: 400;\"> Part of what separates the \u201cgood\u201d analysts from the great ones is an inquisitive mindset. <\/span><i><span style=\"font-weight: 400;\">Why<\/span><\/i><span style=\"font-weight: 400;\"> are you getting the results you\u2019re seeing? What factors influence how people react to your advertising campaigns and how can you harness them in your favor? Curiosity may have killed the cat, but it\u2019s a critical trait for a digital marketing analyst.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do I like marketing?<\/b><span style=\"font-weight: 400;\"> It may seem obvious, but as a digital marketing analyst, you\u2019ll be steeped in marketing campaigns all day, every day. If you don\u2019t actually <\/span><i><span style=\"font-weight: 400;\">like<\/span><\/i><span style=\"font-weight: 400;\"> marketing, this job could get old pretty quickly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do I enjoy evaluating data? <\/b><span style=\"font-weight: 400;\">Many <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/top-digital-marketing-jobs\/\"><span style=\"font-weight: 400;\">digital marketing jobs<\/span><\/a><span style=\"font-weight: 400;\"> have more emphasis on other marketing elements like design and communications. While you may get to do some of these tasks as a digital marketing analyst (depending on how your company defines the role), most of your time will most likely be taken up by analyzing and creating reports.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Am I organized?<\/b><span style=\"font-weight: 400;\"> Are you the person who can always be counted on to remember the passports\/tickets\/snacks on vacations, or are you more likely to need multiple reminders to get to the dentist on time? Digital marketing analysts need to be meticulously organized and detail-oriented.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Answering these questions should help you gauge whether or not you and <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-analytics\/\">digital marketing analytics<\/a> are a great match.<\/span><\/p>\n<h2 id=\"salary\"><span style=\"font-weight: 400;\">4. What is the average digital marketing analyst salary?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you feel like you might be a great fit for the role of digital marketing analyst, you\u2019re probably wondering what you might be able to earn. Here\u2019s some good news: it\u2019s a pretty lucrative (and in-demand!) position, with estimated yearly U.S. salaries ranging from around <\/span><a href=\"https:\/\/www.ziprecruiter.com\/Salaries\/Entry-Level-Digital-Marketing-Analyst-Salary\" rel=\"noopener\"><span style=\"font-weight: 400;\">$45,000<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.glassdoor.com\/Salaries\/digital-marketing-analyst-salary-SRCH_KO0,25.htm\" rel=\"noopener\"><span style=\"font-weight: 400;\">$70,000<\/span><\/a><span style=\"font-weight: 400;\">, on average.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing analysts work worldwide. Here are some examples of what you can expect to earn outside the United States (as calculated by various sources):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.salary.com\/research\/fr-salary\/alternate\/senior-digital-marketing-analyst-salary\/fr\" rel=\"noopener\"><span style=\"font-weight: 400;\">France<\/span><\/a><span style=\"font-weight: 400;\">: \u20ac53,857<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.payscale.com\/research\/AU\/Job=Digital_Marketing_Analyst\/Salary\" rel=\"noopener\"><span style=\"font-weight: 400;\">Australia<\/span><\/a><span style=\"font-weight: 400;\">: A$60,684<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.salary.com\/research\/br-salary\/alternate\/digital-and-e-commerce-marketing-analyst-salary\/br\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brazil<\/span><\/a><span style=\"font-weight: 400;\">: R$78,005<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.glassdoor.sg\/Salaries\/digital-marketing-analyst-salary-SRCH_KO0,25.htm\" rel=\"noopener\"><span style=\"font-weight: 400;\">Singapore<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; S$40,000<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.glassdoor.ca\/Salaries\/digital-marketing-analyst-salary-SRCH_KO0,25.htm\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canada<\/span><\/a><span style=\"font-weight: 400;\">: CA$69,207<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, compensation for <\/span><i><span style=\"font-weight: 400;\">any<\/span><\/i><span style=\"font-weight: 400;\"> role is contingent on several factors, including experience, company size, geography, and more. Check out our <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-analyst-salary\/\"><span style=\"font-weight: 400;\">comprehensive digital marketing analyst salary guide<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about salaries worldwide.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10150\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Digital-marketing-analyst-guide.jpg\" alt=\"A digital marketing analyst in side profile, sipping a cup of coffee and looking at a graph on a computer screen\" width=\"1200\" height=\"600\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Digital-marketing-analyst-guide.jpg 1200w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Digital-marketing-analyst-guide-300x150.jpg 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Digital-marketing-analyst-guide-1024x512.jpg 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Digital-marketing-analyst-guide-768x384.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 id=\"plan\"><span style=\"font-weight: 400;\">5. How to become a digital marketing analyst: Your step-by-step plan of action<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re on board with the salary expectations and think you\u2019d make a terrific digital marketing analyst based on your skills and personality, now\u2019s the time to plan how to make the leap. It may seem intimidating, but our step-by-step guide will help you transition into this exciting career!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Get comfortable with the basics<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Perhaps you have a long, storied career as a digital marketer and are already well-acquainted with popular marketing channels and how to run, monitor, and optimize campaigns. Excellent start. However, if this is not the case, it\u2019s time to educate yourself! At the very least, you\u2019ll need to start familiarizing yourself with Google Adwords, Excel, and Google Analytics (you can begin learning Google Analytics through their free online <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Analytics Academy.<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also the time to start reading up on key marketing fundamentals, like how to do a SWOT analysis, craft a unique value proposition (UVP), and segment target audiences. A solid understanding of marketing principles is a must for the best digital marketing analysts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We know it\u2019s not always easy to find reliable information you can use to teach yourself the fundamentals, but that\u2019s okay. During this stage, your goal should simply be to dip your toe into the world of digital marketing, so you are better prepared for a more structured education.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Test the waters with a certification program, bootcamp, or other more comprehensive course<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now it\u2019s time to build on what you learned in step one. A structured program will further your education, provide hands-on experience, and help you acquire the skills and confidence you need to be a successful digital marketing analyst.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When considering programs, keep in mind the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost<\/b><span style=\"font-weight: 400;\">: Online education is often less expensive than in-person learning (and more flexible). Bootcamps and certifications, in particular, can provide terrific value, as they have shorter durations than a traditional degree (so will cost less) and frequently zero in on exactly what you\u2019d like to learn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Job-finding assistance or placement: <\/b><span style=\"font-weight: 400;\">If you\u2019re looking to expand your skills so you can find a new job, programs that offer a guaranteed job upon completion of your coursework\u2014or at least promise to support your search\u2014are incredibly valuable.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hands-on assignments<\/b><span style=\"font-weight: 400;\">: While learning marketing principles and strategies you\u2019ll be able to employ at your new job is essential, so is a hands-on curriculum. Look for courses that immerse you in the activities you\u2019ll be doing as a digital marketing analyst, so you can learn by doing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mentoring<\/b><span style=\"font-weight: 400;\">: Having someone who can help guide you through the choppy waters of a new career will certainly help make any transition easier!<\/span><\/li>\n<\/ul>\n<h3 id=\"plan-step-3\"><span style=\"font-weight: 400;\">Step 3: Practice, practice, practice<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Try to put whatever skills you\u2019ve learned in the first two steps into use in your daily life. Whether that\u2019s taking on a freelance project with the expectation that it will be a learning experience for you, or setting up your own website so you can become more comfortable with Google Analytics, the more you engage your newfound knowledge, the more confident and capable you\u2019ll become.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also the perfect time to improve any soft skills you may be lacking. Not as meticulously detail-oriented as you\u2019d like? Practice re-reading emails before you hit send and double-checking figures when you\u2019re doing your monthly budget. Make a concerted effort to view the world with more curiosity and ask yourself <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> things happen. The whole point of these exercises is to ensure that when you land a job as a digital marketing analyst, these characteristics will come naturally to you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4: Update your resume and build your portfolio<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t underestimate this critical step. Here are some strategies you can use to make your resume stand out from the crowd:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research digital marketing analyst job postings and make sure you include the same keywords in your resume.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look at the LinkedIn profiles of digital marketing analysts and note what skills and achievements they highlight, then try to incorporate similar experiences in your resume.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get feedback from peers, mentors, and instructors in your program.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Contact your college alumni office for support\u2014they often have career advisors who will help you refine your resume.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can find more <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/marketing-resume-guide\/\"><span style=\"font-weight: 400;\">tips for creating an outstanding marketing resume in this guide<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to an optimized resume, you\u2019ll need a solid portfolio. A portfolio is essentially a personal website that showcases your skills through case studies and projects you\u2019ve worked on. We show you <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/create-marketing-portfolio\/\"><span style=\"font-weight: 400;\">how to build an awesome marketing portfolio here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 5: Build your network and seek opportunities in the field<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you begin to think seriously about making a career move, it\u2019s time to start networking with zeal. Before you groan internally (not NETWORKING!), understand that networking doesn\u2019t have to be a tedious and exhausting activity. Think of it as a way to get to know new people, learn new things, and get advice from seasoned veterans who have been in your shoes before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by looking on social media sites like LinkedIn for people you already know or who are connected to an acquaintance who fit the following criteria:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They are employed as a digital marketing analyst<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They work at a company you want to work for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They know a digital marketing analyst<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They work in digital marketing \u00a0 <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Reach out to people asking if they\u2019d be willing to chat with you about their job (if they have a role you want), the company (if they work for the organization you\u2019re keen to join), or if they\u2019d be willing to introduce you to someone who would be open to speaking with you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People <\/span><i><span style=\"font-weight: 400;\">love<\/span><\/i><span style=\"font-weight: 400;\"> talking about themselves, and most will be happy to give you advice about what it\u2019s like to work at X company or how they found themselves working as a digital marketing analyst.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do the same thing with any other communities you\u2019re part of\u2014alumni networks, religious groups, sorority\/fraternity connections, and so on. Take people to coffee or have a quick chat over the phone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you speak with people, make it count. Ask them questions you\u2019re genuinely interested in knowing the answers to. Get their input on ways to prepare for job interviews, feedback on your resume, or even ask what they dislike about their job. Networking is more than a potential way to hear about potential job opportunities; it\u2019s a valuable source of information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, keep in mind that finding a job is a numbers game. Don\u2019t apply for a job you would not actually want (you don\u2019t want to waste your time or the interviewer\u2019s should you land an interview), but the more jobs you apply for, the better your chances of landing one you genuinely enjoy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10151\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Starting-as-a-digital-marketing-analyst.jpg\" alt=\"A digital marketing analyst sitting on a sofa, working from home on a laptop\" width=\"1200\" height=\"600\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Starting-as-a-digital-marketing-analyst.jpg 1200w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Starting-as-a-digital-marketing-analyst-300x150.jpg 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Starting-as-a-digital-marketing-analyst-1024x512.jpg 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/10\/Starting-as-a-digital-marketing-analyst-768x384.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 id=\"faq\"><span style=\"font-weight: 400;\">6. Digital marketing analyst career FAQs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve learned all about what a digital marketing analyst does, what you can expect in terms of salary, the traits that separate the so-so ones from the greats, and how to land your dream job, here are some final thoughts that may answer any lingering questions you have.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Is digital marketing a good career?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes! Digital marketing is an excellent career path to follow. Digital ad spend has been steadily growing, and the <\/span><a href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm\" rel=\"noopener\"><span style=\"font-weight: 400;\">job outlook is sunny<\/span><\/a><span style=\"font-weight: 400;\">, according to the Bureau of Labor Statistics. Moreover, it can easily be performed remotely, which is terrific news for those looking for a flexible working situation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Do I need a degree to work in digital marketing?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not necessarily. While you do need to understand marketing principles and have comprehensive knowledge of various digital marketing channels and business intelligence software, you can learn it on your own or invest in a bootcamp, certification, or online program to get up to speed. We answer this question in more detail here: <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-degree\/\"><span style=\"font-weight: 400;\">Do you need a digital marketing degree to start a career in the field?<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">3. I don\u2019t have any prior experience in marketing. Can I still get a job as a digital marketing analyst?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, as long as you have foundational knowledge about marketing principles and digital marketing channels. Plus, even if you don\u2019t have any <\/span><i><span style=\"font-weight: 400;\">paid<\/span><\/i><span style=\"font-weight: 400;\"> marketing experience, you can always get hands-on practice using methods described in <a href=\"#plan-step-3\">Step 3 of the &#8220;how to become a digital marketing analyst&#8221; section<\/a> in this article.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Do I need a portfolio if I want to work in digital marketing?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not necessary to have a portfolio to work in digital marketing, but it can help you stand out from the crowd when applying for jobs. It proves that you possess the skills you describe in your resume and will give a future employer insight into the quality of your work.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/create-marketing-portfolio\/\"><span style=\"font-weight: 400;\">Learn how to create your own marketing portfolio<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. What kinds of companies can I work for as a digital marketing analyst?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The sky&#8217;s the limit! From nonprofits to Fortune 500 corporations to fledgling startups, every business can potentially benefit from a skilled digital marketing analyst.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. What are some other digital marketing career paths?<\/span><\/h3>\n<p><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/top-digital-marketing-jobs\/\"><span style=\"font-weight: 400;\">Several jobs fall under the umbrella of digital marketing<\/span><\/a><span style=\"font-weight: 400;\">, including digital marketing analyst. You can specialize in SEO, paid search, social media, content marketing, or email, or work as a generalist (specialist, manager, director, etc.). You can also offer consulting services.<\/span><\/p>\n<h2 id=\"takeaways\"><span style=\"font-weight: 400;\">7. Key takeaways and next steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This guide should provide a good starting point for you to begin planning your next move. If you feel confident that a career in digital marketing is the right path for you, here are some next steps:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take some free online courses or start reading up on marketing principles and digital channels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research programs, certifications, and bootcamps that will provide the education you need to make your next move.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Begin reaching out to acquaintances and friends in digital marketing to learn more about how they reached this point in their career.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Good luck!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more about digital marketing? Try out this <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/short-courses\/become-a-digital-marketer\/?popup-tracking=WYSDN-short-course-DM\"><strong>free, self-paced course<\/strong><\/a>, which will give you a good insight into the field, and give you an idea of whether or not it&#8217;s something you&#8217;d like to take further. You may also be interested in these articles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-analyst-fit\/\"><span style=\"font-weight: 400;\">Are you a good fit for a career as a digital marketing analyst?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/seo-vs-sem\/\"><span style=\"font-weight: 400;\">SEO vs. SEM: What are they, and what\u2019s the difference?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-internship-or-course\/\"><span style=\"font-weight: 400;\">Digital marketing internship vs. a digital marketing course: Which should you do?<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What does a career as a digital marketing analyst entail, and how can you get started? We lay out an actionable, step-by-step plan in this guide. <\/p>\n","protected":false},"author":109,"featured_media":10140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-10138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":{"homepage_category_featured":false},"modified_by":"Kirstie Sequitin","_links":{"self":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/10138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/users\/109"}],"replies":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/comments?post=10138"}],"version-history":[{"count":0,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/10138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media\/10140"}],"wp:attachment":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media?parent=10138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/categories?post=10138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/tags?post=10138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}