{"id":10917,"date":"2021-11-19T13:45:52","date_gmt":"2021-11-19T12:45:52","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=10917"},"modified":"2022-07-27T11:36:03","modified_gmt":"2022-07-27T09:36:03","slug":"social-media-manager","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/social-media-manager\/","title":{"rendered":"What Does a Social Media Manager Actually Do?"},"content":{"rendered":"

Whether you\u2019re thinking about becoming a social media manager, or looking to hire one, you\u2019ll want to know: <\/span>What does a social media manager do? <\/b>Keep reading to find out.\u00a0<\/span><\/p>\n

Social media marketing has never been more relevant. According to <\/span>a recent study by Sproutsocial<\/span><\/a>, \u201c55% of consumers learn about new brands on social media.\u201d This marketing channel can open doors for businesses and increase conversions dramatically, if properly managed. Hence, the importance of a social media manager.\u00a0<\/span><\/p>\n

But before you pivot into this career, it is wise to know what your employer or client will require of you. We\u2019ll address this in detail throughout this article.<\/span><\/p>\n

Here\u2019s what we\u2019ll cover:<\/span><\/p>\n

    \n
  1. What is social media marketing? (A brief recap)<\/span><\/a><\/li>\n
  2. What does a social media manager do?\u00a0<\/span><\/a><\/li>\n
  3. What are the typical tasks and responsibilities of a social media manager?<\/span><\/a><\/li>\n
  4. What are the main skills of a social media manager?<\/span><\/a><\/li>\n
  5. What is the average social media manager salary?<\/span><\/a><\/li>\n
  6. How to become a social media manager<\/span><\/a><\/li>\n
  7. Key takeaways<\/span><\/a><\/li>\n<\/ol>\n

    So, what does a social media manager do? Let\u2019s take a look.<\/span><\/p>\n

    1. What is social media marketing? (A brief recap)\u00a0<\/span><\/h2>\n

    Social media marketing refers to using social media platforms (think Facebook, Instagram, TikTok, and Twitter, for example) to create brand awareness, drive sales, or increase website traffic. Using this marketing channel, brands and businesses apply a variety of strategies to find potential customers, connect with them, and persuade them to make purchases.<\/span><\/p>\n

    Learn more about <\/span>other marketing channels<\/span><\/a> brands and businesses use to promote their products and services.<\/span><\/p>\n

    2. What does a social media manager do?<\/span><\/h2>\n

    Like the title implies, a social media manager oversees a company\u2019s social media marketing efforts. They may work as part of a large marketing team, or\u2014in cases where social media is the main marketing channel\u2014they may make up the marketing team.<\/span><\/p>\n

    The social media manager develops strategies for the business\u2019s social media platforms, oversees their implementation (or implements them), and tracks the results using analytics. They also report their progress either to the head of marketing or other supervisors.<\/span><\/p>\n

    Social media managers are responsible for communicating with clients about their strategy and ensuring that the client\u2019s vision comes to life on social media channels.\u00a0<\/span><\/p>\n

    Let\u2019s take a closer look at specific day-to-day responsibilities of a social media manager.<\/span><\/p>\n

    \"A<\/p>\n

    3. What are the typical tasks and responsibilities of a social media manager?<\/span><\/h2>\n

    Depending on the size of the company, the social media manager may have more of an idea generation and overseeing role than implementing. But in smaller organizations, they may be the only ones on the social media team.\u00a0<\/span><\/p>\n

    Ultimately, the social media manager is in charge of the following tasks in some capacity:<\/span><\/p>\n