
{"id":11419,"date":"2021-12-16T15:54:43","date_gmt":"2021-12-16T14:54:43","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=11419"},"modified":"2024-01-18T15:59:25","modified_gmt":"2024-01-18T14:59:25","slug":"freelance-digital-marketing","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/freelance-digital-marketing\/","title":{"rendered":"How to Become a Freelance Digital Marketer in 6 Steps"},"content":{"rendered":"<p class=\"p1\">Freelance digital marketing is incredibly rewarding and flexible, but not always easy.<\/p>\n<p class=\"p2\">I\u2019m an experienced freelance digital marketer, primarily for software companies in the marketing industry. I\u2019m happy to share with you what I\u2019ve learned, and a few tips I\u2019ve picked up along the way.<\/p>\n<p><span style=\"font-weight: 400;\">I&#8217;ve written this guide to share with you everything you need to know about starting\u2014and boosting\u2014your career.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we\u2019ll cover:<\/span><\/p>\n<ol>\n<li aria-level=\"1\"><a href=\"#what-is-freelance-digital-marketing\">What is freelance digital marketing?<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#what-does-a-freelance-digital-marketer-do\">What does a freelance digital marketer actually do?<\/a><\/li>\n<li><a href=\"#pros-and-cons\">Pros and cons <\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#get-started\">How to become a freelance digital marketer<\/a>\n<ul>\n<li aria-level=\"1\"><a href=\"#step-1\"><span style=\"font-weight: 400;\">Step 1:<span style=\"font-weight: 400;\"> Explore the areas of digital marketing<\/span><\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"#step-2\"><span style=\"font-weight: 400;\">Step 2: Choose a specialization<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"#step-3\"><span style=\"font-weight: 400;\">Step 3: Build and showcase your portfolio<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"#step-4\"><span style=\"font-weight: 400;\">Step 4: Find a network<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"#step-5\"><span style=\"font-weight: 400;\">Step 5: Promote your business<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"#step-6\"><span style=\"font-weight: 400;\">Step 6: Make it legal<\/span><\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#what-qualifications-do-i-need\">What qualifications do I need?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#salary\">Freelance digital marketing salaries in 2024<\/a><\/li>\n<li><a href=\"#tips\">Freelance digital marketing tips and tricks<\/a><\/li>\n<li><a href=\"#takeaways\">Key takeaways<\/a><\/li>\n<\/ol>\n<p>And if you&#8217;re already ready to get hands-on, <strong><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/short-courses\/become-a-digital-marketer\/\">check out our free 5-day short course in digital marketing here<\/a>.<\/strong><\/p>\n<p>OK, let&#8217;s go!<\/p>\n<h2 id=\"what-is-freelance-digital-marketing\"><span style=\"font-weight: 400;\">What is freelance digital marketing?<\/span><\/h2>\n<p>Career terms can get jumbled, so let&#8217;s define it clearly.<\/p>\n<p>A freelance digital marketer is a <strong>self-employed contractor<\/strong> who supports and assists companies, organizations, or individuals with their marketing goals, strategies, and tasks.<\/p>\n<p>Freelance digital marketers can play many roles, depending on their specialization, their clients&#8217; products, and their experience. Most freelance digital marketers work remotely, sometimes in collaboration with the organization&#8217;s marketing team.<\/p>\n<h2 id=\"what-does-a-freelance-digital-marketer-do\"><span style=\"font-weight: 400;\">What does a freelance digital marketer actually do?<\/span><\/h2>\n<p>A day in the life of a freelance digital marketer can vary widely\u2013which is why it is such an appealing career option.<\/p>\n<p>Here are a few examples of tasks that a freelance digital marketer can do:<\/p>\n<ul>\n<li>Create a <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/on-page-seo\/\" target=\"_blank\" rel=\"noopener\">search optimization (SEO)<\/a> strategy for a wanting more business from Google<\/li>\n<li>Design and send an <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/what-is-email-marketing\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> campaign<\/li>\n<li>Engage with comments on a company&#8217;s TikTok account (as part of <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/social-media-manager\/\" target=\"_blank\" rel=\"noopener\">social media management<\/a>)<\/li>\n<li>Produce a YouTube video, blog post, or podcast (as part of <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener\">content marketing<\/a>)<\/li>\n<li>Analyze traffic, leads, and conversions using <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-analytics\/\" target=\"_blank\" rel=\"noopener\">marketing analytics tools<\/a><\/li>\n<\/ul>\n<h2 id=\"pros-and-cons\"><span style=\"font-weight: 400;\">Pros and cons<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are two aspects to consider: freelancing itself, digital marketing. Let\u2019s look into both aspects.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Pros and cons of freelancing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">On surface evaluation, freelancing can seem like abundant freedom\u2014and it is in some ways. But from experience, I can tell you that there are other aspects to think about first. Here are the pros and cons of freelancing.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Pros<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Freedom to choose your work projects, specialty<\/span><span style=\"font-weight: 400;\">, and clients based on your preferences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A flexible work schedule<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ability to scale your business and salary as desired<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You get all the credit for your work<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">All business profits belong to you<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Cons\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unpredictable income<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll need to wear all the hats and market your business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work-life balance can be challenging to achieve<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No health or other employer benefits<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now you\u2019re aware of some of the pros and cons of a freelance career, let\u2019s look closely at marketing.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Questions to ask yourself about becoming a digital marketer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Before you dive into the marketing industry as a freelancer, ask yourself these questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am I creative enough to develop marketing strategies across various platforms and media?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How strong are my writing and editing skills?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do I enjoy analyzing campaign results and adjusting strategies until I find the right fit?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How well do I know SEO? Am I willing to learn more about it?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Am I tech-savvy?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do I have an eye for design?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How good are my community-building skills?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Granted, not every skill is necessary for all facets of digital marketing, but you\u2019ll at least need an understanding of them and why they\u2019re so important to the broader digital marketing strategy and efforts.<\/span><\/p>\n<h2 id=\"get-started\"><span style=\"font-weight: 400;\">How to become a freelance digital marketer\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Because the field changes rapidly, digital marketing can be intimidating. And even if you\u2019ve worked in the field, starting as a freelancer can feel extremely daunting. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This step-by-step guide will get you on your way.<\/span><\/p>\n<p>More of a visual learner? Watch the following video with digital marketing guru Ed Wood, who goes over these steps and other insider tips:<\/p>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/cOHtm3qjLxw\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div style=\"display: block; height: 20px; width: 100%;\"><\/div>\n<h3 id=\"step-1\"><span style=\"font-weight: 400;\">Step 1: Explore the areas of digital marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Freelance digital marketers typically specialize in one of several digital marketing domains.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re not sure yet, it helps to get some practice in all of the domains before you start.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it&#8217;s 2024, so most digital marketers are required to know a little bit of everything. <\/span>A good option for getting experience in all domains is to take a <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/online-digital-marketing-courses\/\" target=\"_blank\" rel=\"noopener\">digital marketing program<\/a> or course. We offer <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/courses\/become-a-digital-marketer\/\">a top-rated one<\/a> here at CareerFoundry.<\/p>\n<h4><span style=\"font-weight: 400;\">Content marketing, writing, and copywriting<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Freelance content marketers promote brand awareness using written content. Content marketing encompasses content strategy, copywriting (e.g. webpage copy), and long-form content writing (like this blog post you\u2019re reading!). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Often, content marketing works in tandem with other digital marketing channels, like social media and SEO.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener\">Find out more in our content marketing guide.<\/a><\/p>\n<h4><span style=\"font-weight: 400;\">Search engine optimization (SEO)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">SEO is all about organizing and optimizing websites so that search engines (mainly Google) recognize them as useful and rank it highly in search results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Freelance digital marketers are typically expected to have at least some basic SEO knowledge when working on content marketing or producing content.<\/span><\/p>\n<p><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/on-page-seo\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more about SEO in our guide for beginners.<\/span><\/a><\/p>\n<h4><span style=\"font-weight: 400;\">Social media management<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Social media has grown from being something &#8220;for the interns&#8221; to an entire industry with specializations within it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> Freelance digital marketers <\/span><span style=\"font-weight: 400;\">manage brand accounts, experiment with effective strategies, and monitor platform growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn about <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/social-media-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">what a social media manager actually does in this guide<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/become-a-social-media-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">learn how to become a social media manager here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">\u00a0Search engine marketing (SEM)<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Although similar sounding, SEM is different from SEO. In SEM, the freelance digital marketer focuses on creating, placing, and monitoring paid ads on search engine results to promote a business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEM is all about researching keywords and monitoring the performance of pay-per-click (PPC) ads.<\/span><\/p>\n<p>Learn more in our guide, which poses the question: <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/what-is-sem\/\">What is SEM?<\/a><\/p>\n<h4><span style=\"font-weight: 400;\">Video marketing on YouTube, Tiktok and Reels<\/span><\/h4>\n<p class=\"p2\">A successful video or series can launch and sustain an entire business. Video marketing is a huge sector of the space that grows each year.<\/p>\n<p><span style=\"font-weight: 400;\">Freelance video marketers conceptualize, script, and oversee video production.\u00a0<\/span><\/p>\n<p>Read about these and other <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-specialist-skills\/\" target=\"_blank\" rel=\"noopener\">digital marketing skills in our complete guide.<\/a><\/p>\n<h3 id=\"step-1\"><span style=\"font-weight: 400;\">Step 2: Choose your specialization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After you&#8217;ve chosen your specialization, you&#8217;ll want to consider specializing even further\u2014to specific industries, audiences, tools, or functions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take time to try a variety of roles and industries before you decide, and don\u2019t be afraid to change your mind and pivot later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>For example:<\/strong> My digital marketing specialization is content marketing. Within content marketing, I focus on writing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In content writing, I\u2019ve decided to write long-form content for mostly B2B (business-to-business) audiences. In that context, I\u2019m open to more fields, such as SaaS (software as a service), digital marketing, healthcare, and cybersecurity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Ideally, your area should be at the intersection of your interests, capabilities, and the market for well-paying gigs.<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>For example:<\/strong> If you&#8217;re interested in social media marketing, m<\/span><span style=\"font-weight: 400;\">aybe you prefer Instagram strategy to Pinterest management.<\/span><\/p>\n<p>Need some help deciding which suits you best? <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-quiz\/\" target=\"_blank\" rel=\"noopener\">Try our free digital marketing quiz.<\/a><\/p>\n<h3 id=\"step-2\"><span style=\"font-weight: 400;\">Step 2: Build and showcase your portfolio\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Regardless of your industry and specialty, you need a website that showcases your <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-skills\/\" target=\"_blank\" rel=\"noopener\">marketing skills<\/a>. A top-notch LinkedIn profile can also work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of\u00a0 inexpensive site hosts and <\/span><a href=\"https:\/\/www.notion.so\/guides\/build-a-website-with-notion-in-seconds-no-coding-required\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">simple setup options like Notion<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your website is foremost proof that you have the tech-savvy and expertise to market yourself. Host your published work, testimonials, and list your skills all in one place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>No portfolio or testimonials yet?<\/strong> Be your first client. Write blog posts, grow a personal brand, and social media following. Remember that specialization is key. Be your first success story, and watch other clients roll in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/create-marketing-portfolio\/\"><span style=\"font-weight: 400;\">how to create an awesome digital marketing portfolio here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 id=\"step-3\"><span style=\"font-weight: 400;\">Step 3. Find a network<\/span><\/h3>\n<p><b>Hiring managers and marketing leads tend to rely more on referrals from trusted contacts than job postings. <\/b><\/p>\n<p>You can build your network by:<\/p>\n<ul>\n<li>actively participating in conversations about marketing and your clients&#8217; industry on LinkedIn and X (Twitter)<\/li>\n<li>joining freelancing communities<\/li>\n<li>attending meetups<\/li>\n<li>patiently building relationships with other freelance digital marketers<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Peak Freelance\u2019s study quoted earlier shows that <\/span><a href=\"https:\/\/peakfreelance.com\/blog\/freelance-writing-rates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">42% of freelancers find high-paying gigs from word-of-mouth referrals<\/span><\/a><span style=\"font-weight: 400;\">. In the last year, I found three out of five new clients through referrals!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Networking with other freelance digital marketers will also help you determine how to set your rates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On social media platforms like Twitter and LinkedIn, be curious about other freelancers\u2014especially those in your niche or industry. Befriend them, share what you\u2019re doing in your business, and that you\u2019re looking for work! Candor can get you places.<\/span><\/p>\n<h3 id=\"step-4\"><span style=\"font-weight: 400;\">Step 4. Promote your business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><b>Being a successful freelance digital marketing expert requires sales skills. It\u2019s good practice for marketing other people\u2019s businesses. Don\u2019t be afraid to pitch businesses and marketing leads or work for free at the start of your career.<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try these two effective promotion strategies to find new clients:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Cold pitching: <\/b><span style=\"font-weight: 400;\">This involves reaching out to business owners or marketing leads in your preferred industries and pitching them your services. Many marketing leads need a freelance digital marketer, but either don\u2019t know it or have no idea where to find one. <\/span><b>Before pitching,<\/b><strong> research<\/strong><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong> how your skills can help them specifically.<\/strong> Can you help their site rank on search engines? Do you have a strategy to help them grow their social media platforms? Show them. Use stats from your website or social media profiles (hello, portfolio!).<\/span><\/span><\/li>\n<li aria-level=\"1\"><b>Working for free: <\/b><span style=\"font-weight: 400;\">This may be contentious, but for some people, it\u2019s the only way to gain experience in the field. It also looks different for every specialty. For example, writers can submit guest posts to big brands in their industries. Social media managers can pitch themselves for unpaid internships, and budding SEO experts can barter their services to another freelancer who can offer them a service in return. Win-win!<\/span><\/li>\n<\/ul>\n<h3 id=\"step-5\"><span style=\"font-weight: 400;\">Step 5. Make it legal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When your business starts to take off (it will!) then it&#8217;s time to make things legal. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Register your business, get a tax ID if applicable in your country, and start tracking your income and expenses before the tax filing season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even before you register your business, learn basic business skills <\/span><a href=\"https:\/\/meetharlow.com\/guides\/freelancer101\/how-to-create-and-invoice-a-client\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">like sending invoices<\/span><\/a><span style=\"font-weight: 400;\">\u2014yes, even for your first job. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something else to implement from day one is using a contract for every business engagement (you can send yours if your client doesn\u2019t send one) which includes the payment terms.<\/span><\/p>\n<h2 id=\"&quot;#what-qualifications-do-i-need\"><span style=\"font-weight: 400;\">What qualifications do I need?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital marketing does not require specific educational qualifications. A degree in marketing, media production, data analysis, or journalism might serve you if you already have one.<\/span><\/p>\n<p>The thing is: digital marketing is changing every. Single. Day. But this is exciting: it means that there&#8217;s always room for newcomers.<\/p>\n<p>There are many digital marketing certifications and programs out there. <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/courses\/become-a-digital-marketer\/\">Check out our widely-respected digital marketing course<\/a>. Or <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/online-digital-marketing-courses\/\" target=\"_blank\" rel=\"noopener\">read our list of best<\/a><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/online-digital-marketing-courses\/\" target=\"_blank\" rel=\"noopener\">\u00a0courses<\/a>.<\/p>\n<h2 id=\"salary\"><span style=\"font-weight: 400;\">Freelance digital marketing salaries in 2024<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your annual revenue will depend mainly on your specialization, industry, and years of experiences.<\/span><\/p>\n<p><a href=\"https:\/\/peakfreelance.com\/blog\/freelance-writing-rates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A study by Peak Freelance<\/span><\/a><span style=\"font-weight: 400;\"> showed that over 50% of<\/span><b> freelance writers in content marketing<\/b><span style=\"font-weight: 400;\">\u00a0earn less than $30,000 per annum. However, the same survey showed that 27% of writers earn over $50,000 per year. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also highlighted that all freelancers making over $100K have been writing for at least two years, showing how experience plays into annual income.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Earnings for other digital marketing specialties are slightly different. <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/social-media-manager-salary\/\"><span style=\"font-weight: 400;\">According to our research<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>social media managers<\/b><span style=\"font-weight: 400;\"> earn an average salary of $54,874.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zip Recruiter reports that <\/span><b>freelance digital marketing managers<\/b><span style=\"font-weight: 400;\"> earn $68,970 per year. Other outlets report varying average salaries between $84,000 and $123,000. For comparison, read <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-salary\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">our full guide to digital marketing manager salaries<\/span><\/a><span style=\"font-weight: 400;\"> for in-house roles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how much could you earn? The possibilities are endless. It just depends on what you do and how well you do it.<\/span><\/p>\n<p><strong>Learn more about <\/strong><strong><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/career-change\/pricing-freelancer\/\" target=\"_blank\" rel=\"noopener\">how to price yourself as a freelancer in this guide<\/a>.\u00a0<\/strong><\/p>\n<h2 id=\"tips\"><span style=\"font-weight: 400;\">Freelance digital marketing tips and tricks<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Treat it like a business<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019re not <\/span><i><span style=\"font-weight: 400;\">just <\/span><\/i><span style=\"font-weight: 400;\">a freelancer; you\u2019re a business owner. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some ways to treat your freelance career like a business include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> creating a separate bank account<\/span><\/li>\n<li><span style=\"font-weight: 400;\">paying yourself well (set competitive rates)<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> showing up to work whether or not you\u2019re feeling motivated (as long as you\u2019re mentally and physically healthy)<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Keep learning<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Invest in yourself by learning about your industry and updating your skills as much as you can. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s tempting to focus on scoring gig after gig, but it is vital to set aside time in your schedule to pour into yourself. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital marketing requires creativity, and you can\u2019t draw from an empty well.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Set boundaries<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Being your own boss is a double-edged sword. You have the flexibility to work 9-5 hours, but also to overwork yourself and work round the clock with no coworkers to pick up the slack. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s easy to find yourself tethered to your inbox, responding to client requests at all hours. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Set firm boundaries about when you will work, and what time to reserve for your hobbies and loved ones.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Raise your rates regularly<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be a good boss to yourself by raising your rates regularly. This shows that you value your work and what you do for clients. It also allows you to grow your business (you can\u2019t scale by charging the same rates for years and years). <\/span><\/p>\n<p><span style=\"font-weight: 400;\">I raise my rates every six months, and when I was starting out, I raised them with every new client. How you choose to raise yours is up to you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Take breaks frequently<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, nourish yourself. Creating a sustainable freelance career depends a lot on how you care for yourself. You are the engine of your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hustling yourself into burnout is the quickest way to ruin all your hard work. So, plan breaks every quarter\u2014or every week! I work a four-day week and try to take one week off every quarter. It\u2019s always worth it.<\/span><\/p>\n<h2 id=\"takeaways\"><span style=\"font-weight: 400;\">Key takeaways<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Figuring out how to get started in freelance digital marketing can be tricky. I\u2019ve been there! But I can also tell you that it is possible. As discussed, follow these steps to start your freelance digital marketing career:<\/span><\/p>\n<ol>\n<li aria-level=\"1\"><strong>Explore areas of digital marketing<\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose a specialization: <\/b><span style=\"font-weight: 400;\">Which marketing channel would you rather focus on? And in which industry?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build a portfolio:<\/b><span style=\"font-weight: 400;\"> You can do this by working for free, being your first client, or trying an internship. The one thing you must do? Have a website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Find a network:<\/b><span style=\"font-weight: 400;\"> Build a referral engine by befriending other freelancers and joining communities on and off social media.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promote your business: <\/b><span style=\"font-weight: 400;\">Tell people what you do on social media and by cold pitching.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it legal: <\/b><span style=\"font-weight: 400;\">Make sure your business follows legal guidelines. Treat your work like a real business by starting a separate business account and showing up consistently.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ready to take the plunge? Start by learning more about digital marketing in our <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/short-courses\/become-a-digital-marketer\/?popup-tracking=WYSDN-short-course-DM\">free, 5-day course<\/a>, or read any of the following recommended articles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-degree-or-bootcamp\/\">Should you pursue a digital marketing degree or a digital marketing bootcamp?<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/become-digital-marketing-manager\/\">How to become a digital marketing manager<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/online-digital-marketing-courses\/\">The 8 best online courses to learn digital marketing<\/a><\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Are you considering the freelance digital marketing route? Then look no further. In this guide, we\u2019ll tell you everything you need to know about starting your career as a successful freelance digital marketer.\u00a0<\/p>\n","protected":false},"author":124,"featured_media":31811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-11419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":{"homepage_category_featured":false},"modified_by":"Content Editor","_links":{"self":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/11419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/comments?post=11419"}],"version-history":[{"count":10,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/11419\/revisions"}],"predecessor-version":[{"id":31812,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/11419\/revisions\/31812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media\/31811"}],"wp:attachment":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media?parent=11419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/categories?post=11419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/tags?post=11419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}