{"id":12862,"date":"2022-04-20T18:04:45","date_gmt":"2022-04-20T16:04:45","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=12862"},"modified":"2022-11-07T13:06:06","modified_gmt":"2022-11-07T12:06:06","slug":"seo-basics","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/seo-basics\/","title":{"rendered":"SEO Basics: A Beginner's Guide"},"content":{"rendered":"

With the soaring demand for SEO specialists in almost every industry, increasing numbers of career-changers are considering retraining and launching careers in this influential field. And it makes sense: with high SEO associate salaries, a wide variety of tasks, and a clear impact on business success, the rewards of a career in SEO are\u2014for individuals with the right skills\u2014significant and wide-ranging.\u00a0<\/span><\/p>\n

For those of you at the start of your SEO journey, you\u2019ve chosen a great time to learn about\u00a0 SEO basics. There\u2019s a lot of ground to cover, but, luckily for you, resources like this one can help you onboard the fundamentals you\u2019ll need to proceed in the industry.\u00a0<\/span><\/p>\n

Here\u2019s a clickable list of all the points we\u2019ll be covering in this post, so you can jump straight to the section that interests you the most.\u00a0<\/span><\/p>\n

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  1. What is SEO? Why is it important?<\/span><\/a><\/li>\n
  2. SEO basics: commonly-used terms<\/span><\/a><\/li>\n
  3. SEO basics: how do search engines work?<\/span><\/a><\/li>\n
  4. SEO basics: keyword research best practices<\/span><\/a><\/li>\n
  5. SEO basics: on-page optimization<\/span><\/a><\/li>\n
  6. SEO basics: information architecture<\/span><\/a><\/li>\n
  7. Common SEO issues and how to resolve them<\/span><\/a><\/li>\n
  8. Key takeaways<\/span><\/a><\/li>\n<\/ol>\n

    Are you ready to learn about SEO basics? Then let\u2019s begin!\u00a0<\/span><\/p>\n

    1. What is SEO? Why is it important?<\/span><\/h2>\n

    SEO (Search Engine Optimization) is the process of adjusting and improving a website\u2019s content, in order for it to be more easily found via search engines. The more relevant a search engine algorithm deems a website to be on a specific search term or topic, the higher that page ranks on their search engine results pages. When this is the case, users searching that search term see that website, and are therefore more likely to visit it.\u00a0<\/span><\/p>\n

    SEO is important because search engines are the most common way for users to find information, products or services they need. If a website can rank highly on search engine results pages for relevant search terms, they are one of the first links users interested in their product will see. When this happens, traffic to the site increases, as does the likelihood of sales\u2014as those arriving to the site are already interested in what they do.\u00a0\u00a0<\/span><\/p>\n

    Want to learn more about SEO? Check out our complete guide.<\/a><\/p>\n

    2. SEO basics: commonly-used SEO terms<\/span><\/h2>\n

    Let\u2019s take a look at some of the most commonly-used words and phrases in SEO that you\u2019ll need to have a good understanding of when pursuing this career.\u00a0<\/span><\/p>\n

    Black hat\u00a0<\/span><\/h3>\n

    Black hat marketing is when a marketer uses unethical methods to manipulate search engine algorithms in order to rank in search engine results pages for keywords that are generally unrelated to the content of the website.\u00a0<\/span><\/p>\n

    Methods used in black hat marketing include:\u00a0<\/span><\/p>\n