
{"id":13930,"date":"2022-07-06T13:34:52","date_gmt":"2022-07-06T11:34:52","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=13930"},"modified":"2023-01-13T11:48:08","modified_gmt":"2023-01-13T10:48:08","slug":"product-manager-career-path","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/product-manager-career-path\/","title":{"rendered":"What Is the Typical Product Manager Career Path?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Product management is one of the fastest-growing areas in business, and we\u2019re seeing an explosion of roles and job titles within the field. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to steer your own career towards product management, you might be wondering: <\/span><b>What is the typical product manager career path?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Well, wonder no more. In this guide, we\u2019ll map out the trajectory your career might follow if you work in product management, exploring some of the most common roles and job titles along the way\u2014from associate product manager all the way through to chief product officer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll also share some advice for getting started in product management and carving out your own exciting, rewarding career path.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just use the clickable menu to navigate as you please:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-does-a-product-manager-do\">What does a product manager do?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-professional-backgrounds-do-product-managers-typically-come-from\">What professional backgrounds do product managers typically come from?<\/a><\/li>\n<li aria-level=\"1\"><a href=\"#is-product-management-a-good-career-path\">Is product management a good career path?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#what-is-the-typical-product-manager-career-path\">What is the typical product manager career path?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#a-closer-look-at-different-job-titles-along-the-product-manager-career-path\">A closer look at different job titles along the product manager career path<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-to-get-started-in-product-management\">How to get started in product management<\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ready? Let\u2019s begin with a quick overview of what the product manager role actually entails.\u00a0<\/span><\/p>\n<h2 id=\"what-does-a-product-manager-do\"><span style=\"font-weight: 400;\">1. What does a product manager do?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Product managers are responsible for guiding a product or service throughout the product life cycle. The product life cycle covers the discovery and development of the product, its introduction to the market, and its subsequent growth, maturity, and decline.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-24013\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2022\/04\/Product_life_cycle.png\" alt=\"Graphic showing the 5 stages of the product life cycle.\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2022\/04\/Product_life_cycle.png 1920w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2022\/04\/Product_life_cycle-300x169.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2022\/04\/Product_life_cycle-1024x576.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2022\/04\/Product_life_cycle-768x432.png 768w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2022\/04\/Product_life_cycle-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The product manager\u2019s role is a strategic one. They figure out what needs to be built and why, weighing up end user needs and business goals. From there, they define the overarching vision for the product and determine how the success of the product will be measured.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, as the product goes through development, testing, and market launch, the product manager collaborates with different departments to ensure the product strategy is being fulfilled. It\u2019s a highly collaborative role; the product manager is essentially the go-to person for all things concerning the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the product manager is responsible for carrying out the <\/span><span style=\"font-weight: 400;\">product management process<\/span><span style=\"font-weight: 400;\"> and ensuring that the product is successful in meeting the needs of the target audience and driving growth for the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/what-does-a-product-manager-do\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">what a product manager does in our guide<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2 id=\"what-professional-backgrounds-do-product-managers-typically-come-from\"><span style=\"font-weight: 400;\">2. What professional backgrounds do product managers typically come from?<\/span><\/h2>\n<p><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/what-is-product-management\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Product management<\/span><\/a><span style=\"font-weight: 400;\"> is an extremely varied, multifaceted discipline, and it requires a diverse skillset. As such, there is no single route into the field\u2014nor do product managers come from one specific professional background.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The role of the product manager touches on and draws from multiple disciplines: engineering and software development, business strategy, marketing, project management, and <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/ux-design\/what-is-user-experience-ux-design-everything-you-need-to-know-to-get-started\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">user experience (UX) design<\/span><\/a><span style=\"font-weight: 400;\">\u2014to name just a few! Product managers can come from any of these fields (and more).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, it\u2019s not so much a matter of your professional background, but rather, how you transfer your existing skills and apply them to product management. A <a href=\"https:\/\/productschool.com\/future-of-product-management\/\" target=\"_blank\" rel=\"noopener\">2022 report by Product School<\/a> found that\u00a0<strong>50%<\/strong> of product managers have a background in non-product roles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also important to note that the product manager role relies heavily on <strong>soft skills<\/strong>. The most successful product managers are excellent communicators and collaborators, critical thinkers, problem-solvers, researchers, and storytellers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> These skills aren\u2019t unique to product management, or any one field. You can learn them in all different roles and industries\u2014even those that are seemingly unrelated. <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/best-product-management-courses\/\" target=\"_blank\" rel=\"noopener\">Product management courses<\/a> do help in this by making sure that everyone has a firm grasp of the tools and skills required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short: <strong>Product managers come from a variety of professional backgrounds and fields of study<\/strong>. Every product manager is unique in the skills they bring to the role, and no two product manager career paths are the same.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll look at how to get started with product management (no matter your professional background) in section five. Now, though, let\u2019s consider the path your product management career might follow once you\u2019ve broken into the field.\u00a0<\/span><\/p>\n<h2 id=\"is-product-management-a-good-career-path\"><span style=\"font-weight: 400;\">3. Is product management a good career path?<\/span><\/h2>\n<p>Now that you know what it involves and that there are plenty of routes into it, it&#8217;s worth asking &#8220;Is product manager a good career choice, now and in the future?&#8221;<\/p>\n<p>The answer to that question is undoubtedly &#8220;Yes.&#8221; The combination of a good salary, job availability, and future demand for the role are just some of the reasons why you should choose the product manager career path.<\/p>\n<p>If you&#8217;d like to hear a senior Product professional tell you some themselves, check out this video from CareerFoundry&#8217;s own Senior Product Owner, Zo\u00eb Canaras:<\/p>\n<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\/style>\n<div class=\"embed-container\"><iframe src=\"https:\/\/www.youtube.com\/embed\/kD2vTLNHkhk\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>Let&#8217;s examine those reasons in more detail:<\/p>\n<h3>Salary<\/h3>\n<p>First things first, salary. With job site Indeed putting the current average product manager salary in the US at about <span style=\"font-weight: 400;\">$<\/span><span style=\"font-weight: 400;\">103,000, that&#8217;s <strong>almost<\/strong>\u00a0<strong>double the 2024 average national wage <\/strong>of $53,490 (<a href=\"https:\/\/www.jobted.com\/salary\" target=\"_blank\" rel=\"noopener\">JobTed<\/a>). You can learn more about how much product managers can earn around the globe in our <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/product-manager-salary\/\" target=\"_blank\" rel=\"noopener\">product manager salary guide<\/a>, as well as for different roles later in this article.<\/span><\/p>\n<h3>A healthy job market<\/h3>\n<p>Next up, availability. A quick search <a href=\"https:\/\/www.linkedin.com\/jobs\/search?keywords=Product%20Manager&amp;location=United%20States&amp;geoId=103644278&amp;trk=public_jobs_jobs-search-bar_search-submit&amp;position=1&amp;pageNum=0\" target=\"_blank\" rel=\"noopener\">on LinkedIn<\/a> for open product manager jobs shows <strong>over 170,000 available positions\u00a0<\/strong>right now across the US. To put it simply, almost every single company has a product or service, digital or not, and therefore there&#8217;s a lot of demand for product managers to take ownership of these.<\/p>\n<h3>A bright job outlook<\/h3>\n<p>In terms of the future, demand for product management is solid and rising. A recent Product School survey of companies found that <strong>43.6% were hiring more PMs<\/strong>, and the <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/technical-product-manager\/\" target=\"_blank\" rel=\"noopener\">technical product manager role<\/a> was 11th in LinkedIn&#8217;s <a href=\"https:\/\/www.linkedin.com\/pulse\/linkedin-jobs-rise-2022-25-us-roles-growing-demand-linkedin-news\/\" target=\"_blank\" rel=\"noopener\">2022 Jobs on the Rise Report<\/a>.<\/p>\n<p>With the number of companies undergoing digital transformations increasing even more since the Covid-19 pandemic, product management professionals are key to steering them successfully.<\/p>\n<p>So, now that we know that this career area is an exciting one to transition into, let&#8217;s learn what are some of the roles along the typical career path. While there are a <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/types-of-product-managers\/\" target=\"_blank\" rel=\"noopener\">whole host of types of product manager<\/a>, let&#8217;s focus on the most common one.<\/p>\n<h2 id=\"what-is-the-typical-product-manager-career-path\"><span style=\"font-weight: 400;\">4. What is the typical product manager career path?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If we were to lay out a linear product manager career path, it would look something like this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/associate-product-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Associate product manager<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Junior product manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/senior-product-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Senior product manager<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Director of product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">VP of product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/chief-product-officer\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Chief product officer (CPO)<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But, when it comes to the product manager career path, there is no one-size-fits-all. Your career progression will depend not only on your skills and experience, but also on the organization you work for.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Large companies might have an entire product management department with a clear hierarchy of junior and senior product managers. In that case, you could expect to move up the product management ladder in a fairly linear fashion. Other companies might have just one product manager whose role evolves organically over time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, as we explore the various job titles along the product manager career path, bear in mind that your own career might not follow this exact track.\u00a0<\/span><\/p>\n<h2 id=\"a-closer-look-at-different-job-titles-along-the-product-manager-career-path\"><span style=\"font-weight: 400;\">5. A closer look at different job titles along the product manager career path<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this section, we\u2019ll look at the different job titles along the product manager career path, from associate product manager all the way through to chief product officer.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Associate product manager<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re brand new to product management, you might start off as an associate product manager. This is an entry-level role which doesn\u2019t require any previous product experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The associate product manager role is typically associated with apprenticeship programs, like the <\/span><a href=\"https:\/\/careers.google.com\/programs\/apm\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Associate Product Manager (APM) Program<\/span><\/a><span style=\"font-weight: 400;\"> offered by Google. Candidates applying for the Google APM program are asked to demonstrate a desire to grow their technical, <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/ux-design\/what-is-design-thinking-everything-you-need-to-know-to-get-started\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">design thinking<\/span><\/a><span style=\"font-weight: 400;\">, problem-solving, leadership, teamwork, and communication skills.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Associate product manager job ads generally focus on soft skills, requiring excellent communication skills, strong analytical skills, good attention to detail, and the ability to handle multiple tasks and prioritize accordingly. Some associate product manager roles also look for experience in fields like design, development, project management, human resources, or recruitment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.indeed.com\/career\/associate-product-manager\/salaries?from=whatwhere\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Indeed<\/span><\/a><span style=\"font-weight: 400;\">, the average salary for an associate product manager in the United States is about $78,000.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Junior product manager<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The junior product manager role is interpreted by some as a less training-heavy entry-level role than that of the associate product manager. However, there\u2019s not always a clear distinction between associate and junior product managers, and the two job titles are often used interchangeably. As is usually the case, the exact definition of each role varies from company to company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Junior product manager is essentially another entry-level job title, with job ads typically looking for candidates with between 0 and 2 years\u2019 experience\u2014either in a product-related role, or in fields like <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\">, project management, or <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/data-analytics\/what-is-data-analytics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">data analytics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Junior product managers should possess strong problem-solving and analytical skills, exceptional communication skills, and the ability to manage and execute multiple projects and competing priorities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some nice-to-haves for junior product managers include prior experience in an agile\/<a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/what-is-scrum\/\" target=\"_blank\" rel=\"noopener\">scrum environment<\/a> (as well as knowledge of relevant tools, such as Jira), familiarity with UX principles and best practices, and proficiency in analytics tools (e.g. Google Analytics).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with the associate product manager role, applicants for junior product manager positions will mostly need to demonstrate the right soft skills together with some foundational knowledge of product management.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.indeed.com\/career\/junior-product-manager\/salaries\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Indeed<\/span><\/a><span style=\"font-weight: 400;\"> reports an average junior product manager salary of around $68,000 in the United States, while <\/span><a href=\"https:\/\/www.zippia.com\/junior-product-manager-jobs\/salary\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zippia<\/span><\/a><span style=\"font-weight: 400;\"> reports a slightly higher figure at just over $83,000 per year.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Product manager<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Next up is the role of product manager. While associate and junior product managers might support with certain aspects of the product management process, a product manager can independently execute the product management process in its entirety.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product managers take responsibility for a whole product, making strategic decisions and confidently overseeing the development of the product throughout its life cycle. They collaborate with developers, designers, marketers, and business stakeholders, acting as the point of contact for their product. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are proficient in industry-standard <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/product-management-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">product management tools<\/span><\/a><span style=\"font-weight: 400;\">, and possess all of those key soft skills we mentioned previously: communication, problem-solving, analytical skills, and strategic thinking. You can learn more about <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/product-manager-skills\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the most important skills for a product manager to have in our guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product managers typically have at least 3 years of experience\u2014but not necessarily in product management directly. If, for example, you\u2019ve been working in marketing, project management, or an adjacent field for three years and then complete <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/product-management-training\/\" target=\"_blank\" rel=\"noopener\">some kind of product management training<\/a>, you could qualify for a product manager role (without needing to start at the associate or junior level).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The average product manager salary in the United States ranges from around $103,000 (<\/span><a href=\"https:\/\/www.indeed.com\/career\/product-manager\/salaries?from=top_sb\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Indeed<\/span><\/a><span style=\"font-weight: 400;\">) to over $127,000 (<\/span><a href=\"https:\/\/builtin.com\/salaries\/product\/product-manager\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Builtin<\/span><\/a><span style=\"font-weight: 400;\">).\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Senior product manager<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next step up from product manager is senior product manager. \u2018Senior\u2019 means different things to different companies, so the exact scope of the senior product manager\u2019s role can vary greatly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The senior product manager title may be earned after gaining several years\u2019 experience in a product manager role and proving to have done so successfully.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally speaking, senior product managers remain hands-on with the product management process, just like product managers. In addition, senior product managers may also be responsible for managing and mentoring junior team members.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To qualify for senior product manager roles, you\u2019ll generally need at least 5 years\u2019 experience. You\u2019ll also need to demonstrate your contribution to innovation and growth initiatives, a strong user-centric and data-driven approach, and the ability to successfully drive product strategy and big-picture thinking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.indeed.com\/career\/senior-product-manager\/salaries?from=top_sb\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">average salary for a senior product manager<\/span><\/a><span style=\"font-weight: 400;\"> in the United States is just shy of $132,000 per year.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Director of product\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the jump to director of product, the nature of the role changes quite significantly. Where product managers and senior product managers are still very hands-on with the day-to-day product management process, product directors are more focused on managing and leading other product managers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a director of product, you\u2019ll be responsible for improving and optimizing processes, fostering better relationships between the different teams involved in the product, and for ensuring alignment and securing buy-in across the organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to leading the performance and success of the product team, product directors may also focus heavily on understanding the market in which the product is competing, and drilling down into complex data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Product directors are usually required to have at least 7 years\u2019 experience in the product management field, as well as experience leading and managing people.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.indeed.com\/career\/director-of-product-management\/salaries?from=top_sb\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">average salary for a director of product<\/span><\/a><span style=\"font-weight: 400;\"> in the United States is around $149,000 per year.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">VP of product<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In companies that have a large product portfolio and\/or lots of layers to their organizational hierarchy, there may also be a VP of product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although it varies from company to company, the VP of product is typically on the same level as roles like CTO (chief technology officer) and VP of marketing, and so usually reports to the CEO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The VP of product is responsible for managing the budget for the entire product arm of the company, for ensuring that all product decisions align with big-picture business goals, and for creating an effective product-led culture\u2014that is, ensuring that all teams are motivated to work towards the common goal of delivering as much value as possible to the end users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To qualify for a VP of product role, you\u2019ll need to demonstrate a strong understanding of product principles and processes (including both technical and design aspects), as well as a thorough understanding of data and a proven track record for making data-driven decisions. Experience building, leading, and scaling product teams is also desirable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Those with the VP of product job title usually have at least 10 years\u2019 experience under their belt, and earn an <\/span><a href=\"https:\/\/www.indeed.com\/career\/vice-president-of-product-management\/salaries?from=top_sb\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">average yearly salary<\/span><\/a><span style=\"font-weight: 400;\"> of around $186,000.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Chief product officer (CPO)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now we come to the final step in our product management career ladder: the role of chief product officer, or CPO.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can think of the CPO as an extension of the VP of product role. In some cases, the titles are even used interchangeably as there\u2019s not a huge difference between the two.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, the CPO operates at the C-level, managing an entire portfolio of products from a strategic perspective. They are responsible for ensuring that the right hires are made for the product team, that budget is invested for optimal benefit, and for making sure that the overall product strategy is in line with that of the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In companies where there\u2019s both a VP of product and a CPO, you can usually distinguish between the roles as follows: the VP of product is responsible for leading the product management team and overseeing the execution of the product strategy, while the CPO is more focused on the product vision at the highest level, making sure it\u2019s aligned with long-term business goals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chief product officers usually have at least 10 years\u2019 experience in product management, and earn <\/span><a href=\"https:\/\/www.salary.com\/research\/salary\/alternate\/chief-product-officer-salary\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">an average yearly salary<\/span><\/a><span style=\"font-weight: 400;\"> of approximately $262,000.\u00a0<\/span><\/p>\n<h2 id=\"how-to-get-started-in-product-management\"><span style=\"font-weight: 400;\">6. Getting started with your own product manager career path<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By now, you hopefully have an idea of where a career in product management could take you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As already mentioned, your own career path won\u2019t necessarily follow the same linear trajectory we\u2019ve just laid out. It all depends on where you\u2019re starting from and the kind of organization you end up working in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you get started in product management?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, you need to build out your product management skillset\u2014which includes <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/product-management-process\/\" target=\"_blank\" rel=\"noopener\">learning the product management process<\/a>, getting familiar with product management tools, and honing those all-important soft skills. Getting a <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/product-management-certification\/\">professional certification<\/a> also helps lock in these skills. From there, you\u2019ll need <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/product-manager-portfolio\/\" target=\"_blank\" rel=\"noopener\">a product management portfolio<\/a> to demonstrate these skills to employers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you get started, we\u2019ve put together a complete step-by-step guide, setting out six actionable steps you can follow to become a product manager. Check it out: <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/how-to-become-a-product-manager\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to Become a Product Manager<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you carve out your product manager career path, remember that <strong>all product managers are unique<\/strong>. There is no right or wrong route into the field, and you\u2019ll probably find that you\u2019ve got lots of valuable soft skills and seemingly unrelated experience that you can transfer to product management.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to know if product management is the right career for you? Try it out for free with a <\/span><strong><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/short-courses\/become-a-product-manager\/\">short introductory course for beginners<\/a><\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to continue exploring, check out these guides:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/growth-product-manager\/\">What is a Growth Product Manager? A Beginner\u2019s Guide<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/product-manager-vs-product-owner\/\"><span style=\"font-weight: 400;\">What\u2019s the Difference Between a Product Manager and a Product Owner?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/product-management\/product-manager-skills\/\"><span style=\"font-weight: 400;\">What Skills Does a Product Manager Need?<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>What backgrounds do product managers come from? What\u2019s the typical product manager career path to follow? We&#8217;ve got all you need to know in this guide.<\/p>\n","protected":false},"author":5,"featured_media":13937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[55],"tags":[],"class_list":["post-13930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management"],"acf":{"homepage_category_featured":false},"modified_by":"Matthew Deery","_links":{"self":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/13930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/comments?post=13930"}],"version-history":[{"count":9,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/13930\/revisions"}],"predecessor-version":[{"id":25235,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/13930\/revisions\/25235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media\/13937"}],"wp:attachment":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media?parent=13930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/categories?post=13930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/tags?post=13930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}