{"id":18963,"date":"2022-10-17T10:56:54","date_gmt":"2022-10-17T08:56:54","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=18963"},"modified":"2023-05-11T09:36:29","modified_gmt":"2023-05-11T07:36:29","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing\/","title":{"rendered":"What Is Digital Marketing? The Beginners Guide"},"content":{"rendered":"

Ever been bowled over by a brilliant blog post, excited by a great deal in your inbox, or confused as to how a social media ad can seemingly read your thoughts? All these strategies fall under the umbrella of <\/span>digital marketing<\/b>.<\/span><\/p>\n

Offering broader geographic reach, easy personalization, and quantifiable results (to name a few), digital marketing has quickly overtaken traditional marketing for almost every organization on the planet. But as the lines between online and offline activity become more blurred, it\u2019s harder to define what digital marketing actually is\u2014and how multi-channel marketing, inbound marketing<\/a>, and traditional marketing fit into the mix.\u00a0<\/span><\/p>\n

We\u2019re here to lift the lid on the exciting and innovative field of digital marketing. In this comprehensive guide, we\u2019ll explore exactly what digital marketing entails\u2014and how to forge a lucrative career as a digital marketer. We\u2019ve also included a digital marketing FAQs section towards the end.\u00a0<\/span><\/p>\n

We\u2019ve got a lot to cover, so feel free to click ahead to a section you find most relevant using the menu:\u00a0<\/span><\/p>\n

    \n
  1. What is digital marketing?<\/span><\/a><\/li>\n
  2. Types of digital marketing<\/span><\/a><\/li>\n
  3. Inbound marketing vs. digital marketing<\/span><\/a><\/li>\n
  4. B2B vs. B2C digital marketing<\/span><\/a><\/li>\n
  5. Digital marketing roles<\/span><\/a><\/li>\n
  6. How do I become a digital marketer?<\/span><\/a><\/li>\n
  7. What skills do you need to become a digital marketer?<\/span><\/a><\/li>\n
  8. How do I learn digital marketing?<\/span><\/a><\/li>\n
  9. Digital marketing FAQs<\/span><\/a><\/li>\n
  10. Next steps<\/a><\/span><\/li>\n<\/ol>\n

    Ready? Let\u2019s get started!<\/span><\/p>\n

    1. What is digital marketing?<\/span><\/h2>\n

    Let\u2019s start with the basics: what actually is digital marketing, and what does it entail?\u00a0<\/span><\/p>\n

    Put simply, digital marketing\u2014also known as online marketing\u2014is <\/span>all marketing activity that takes place online<\/b>. Digital marketing is an umbrella term for any and all digital marketing activity, but it also exists as a discipline in its own right. We\u2019ll explore this a little more in the next section.<\/span><\/p>\n

    Unlike traditional marketing, which relies on offline channels like print, direct mail, and phone calls, digital marketing involves the use of online marketing channels for marketing activity. This allows digital marketers to easily target and convert potential customers.\u00a0<\/span><\/p>\n

    Common digital marketing channels<\/span><\/a> include:<\/span><\/p>\n