Economic downturns can cast a shadow on job security, but digital marketing stands out as a beacon of stability. Businesses rely heavily on online outreach, making this field a recession-proof career path.<\/p>\n
But the rise of AI and the increased emphasis on customer experience mean that digital marketing skills focusing on these areas are critical in 2025 and beyond. As a digital marketing manager, your ability to specialize\u2014whether it’s in AI-assisted content generation or social media analytics\u2014will help you keep ahead of the curve.<\/span><\/p>\n At CareerFoundry, we’ve trained hundreds of digital marketers who are now killing it in tech and other fields (check out our free digital marketing short course here<\/a>). <\/span>We put together this overview of the skills you should focus on as a digital marketing manager (or if you’re aspiring to be one). <\/span><\/p>\n We’ll cover the following topics:<\/span><\/p>\n Let\u2019s get started!<\/span><\/p>\n Digital marketers are responsible for producing and publishing digital marketing content, implementing strategies<\/a> aimed at promoting a company’s products or services online.\u00a0<\/span><\/p>\n The marketing world is constantly changing, and digital marketing, in particular, <\/span>is a rapidly growing field<\/span><\/a>. Today, it includes any form of marketing that uses digital channels to reach consumers, including:<\/span><\/p>\n A digital marketing manager often juggles all of these channels, making strategic decisions on where to invest.<\/span><\/p>\n Watch the following video to see some of the downsides <\/em>of digital marketing careers as explained by CareerFoundry CMO Ed Wood:<\/span><\/p>\n\n
1. What is digital marketing?<\/h2>\n
\n