{"id":20576,"date":"2022-12-12T11:41:05","date_gmt":"2022-12-12T10:41:05","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=20576"},"modified":"2022-12-19T12:01:05","modified_gmt":"2022-12-19T11:01:05","slug":"content-strategist","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/content-strategist\/","title":{"rendered":"What Does a Content Strategist Do?"},"content":{"rendered":"

Content strategy is an essential part of any digital marketing plan, making the role of the content strategist increasingly important. But if you\u2019re new to content marketing or looking to make a career switch to this field, you may not be familiar with all the ins and outs of the job. So, what does a content strategist do?<\/span><\/p>\n

According to The Drum’s Content Executive, Laura Blackwell, landing a content strategy job requires a<\/span> wide range of skills and practical know-how<\/span><\/a>. Not only do content strategists need to be able to develop content ideas and campaigns across multiple digital platforms, but they also need to <\/span>understand search engine optimization<\/span><\/a> (SEO) and have a keen editorial eye.<\/span><\/p>\n

Sounds like a lot? Don’t worry! We’re here to give you a rundown of the content strategist job description, skills, and possible qualifications. Just use this clickable menu to skip to the section that’s most relevant to you:<\/span><\/p>\n

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  1. What is a content strategist?<\/span><\/a><\/li>\n
  2. What does a content strategist do?<\/span><\/a><\/li>\n
  3. What skills do you need to become a content strategist?<\/span><\/a><\/li>\n
  4. Content strategist salary and career progression outlook<\/span><\/a><\/li>\n
  5. Do I need a certification to become a content strategist?<\/span><\/a><\/li>\n
  6. What does a content strategist portfolio look like?<\/span><\/a><\/li>\n
  7. How to become a content strategist<\/span><\/a><\/li>\n
  8. Next steps<\/span><\/a><\/li>\n<\/ol>\n

    1. What is a content strategist?<\/h2>\n

    There are different interpretations of what a content strategist is, based on the scope and focus of their work. For some, a content strategist is someone who creates and distributes engaging content across specific channels to reach a brand\u2019s target audience. For others, it’s someone who oversees the entire customer experience, from brand awareness to conversion. So, which one is it?<\/span><\/p>\n

    As so often, the answer is: it depends. Content strategists can either specialize in a specific area of <\/span>content marketing<\/span><\/a> (such as social media or blog content), or work holistically to develop and execute a brand\u2019s content strategy across all channels, including email, website, and paid advertising.<\/span><\/p>\n

    In either case, however, content strategists need to have a deep understanding of their target audience and buyer personas to produce content that resonates and drives results. So, the content strategist role is best described as a combination of consultant, project manager, editor, and <\/span>data analyst<\/span><\/a>.<\/span><\/p>\n

    2. What does a content strategist do?<\/h2>\n

    Now that we\u2019ve considered what a content strategist is, let’s explore some of the more specific day-to-day tasks and responsibilities this role entails. Here\u2019s a quick overview of what content strategists typically do:<\/span><\/p>\n