{"id":27027,"date":"2023-07-06T17:41:32","date_gmt":"2023-07-06T15:41:32","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=27027"},"modified":"2023-07-07T10:09:57","modified_gmt":"2023-07-07T08:09:57","slug":"ai-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/ai-in-digital-marketing\/","title":{"rendered":"What Does AI Mean for Digital Marketing?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As we enter deeper into the era of artificial intelligence (AI), one domain stands at the forefront of this revolutionary shift\u2014digital marketing. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/how-to-become-a-digital-marketer-with-no-experience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aspiring digital marketers<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/career-change\/how-to-get-into-tech\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tech career changers<\/span><\/a><span style=\"font-weight: 400;\">, it&#8217;s a wild professional ride out there with so much change and uncertainty. But don\u2019t be alarmed; we&#8217;re here, ready to navigate you through the future of digital marketing with well-informed insights.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/insights\/articles\/US144384_CIR-State-of-AI-4th-edition\/DI_CIR_State-of-AI-4th-edition.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2020 Deloitte global survey of early AI adopters<\/span><\/a><span style=\"font-weight: 400;\"> revealed that marketing-oriented goals are at the forefront of AI applications. Specifically, the objectives of enhancing products and services, fostering innovation and nurturing customer relationships ranked in the top five. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">As AI capabilities mature, businesses are liberated from the time constraints of human work rhythms. AI-powered organizations are riding the data wave and deploying AI in smart ways, nabbing a competitive edge, always innovating, and making things better for customers. It&#8217;s pretty clear AI is set to be the star player in the marketing game plan of the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But while the power of AI in digital marketing is undeniable, many are left wondering, what exactly does this mean for the field? What changes can we anticipate, and how will they transform the way we approach marketing strategies? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we&#8217;ll explore the impacts and potential applications of AI in the digital marketing space, guiding you through the impending revolution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the topics we\u2019ll cover:<\/span><\/p>\n<ul>\n<li><strong><a href=\"#impact-of-ai\">How will AI impact digital marketing?<\/a><\/strong>\n<ol>\n<li><a href=\"#impact-of-ai-on-customer-service\"><span style=\"font-weight: 400;\">Impact of AI on customer service<\/span><\/a><\/li>\n<li><a href=\"#ai-in-advanced-customer-segmentation\"><span style=\"font-weight: 400;\">AI in advanced customer segmentation<\/span><\/a><\/li>\n<li><a href=\"#enhancing-ux-design-with-ai\"><span style=\"font-weight: 400;\">Enhancing UX design with AI<\/span><\/a><\/li>\n<li><a href=\"#the-role-of-ai-in-targeted-and-predictive-content\"><span style=\"font-weight: 400;\">The role of AI in targeted and predictive content<\/span><\/a><\/li>\n<\/ol>\n<\/li>\n<li><strong><a href=\"#5-ways-to-use-ai-in-digital-marketing\">5 ways to use AI in digital marketing<\/a><\/strong>\n<ol>\n<li><a href=\"#chatbots-a-new-way-to-interact\"><span style=\"font-weight: 400;\">Chatbots: A new way to interact<\/span><\/a><\/li>\n<li><a href=\"#ai-powered-image-recognition\"><span style=\"font-weight: 400;\">AI-powered image recognition<\/span><\/a><\/li>\n<li><a href=\"#ai-assisted-ads-optimization\"><span style=\"font-weight: 400;\">AI-assisted ads optimization<\/span><\/a><\/li>\n<li><a href=\"#ai-in-content-creation\"><span style=\"font-weight: 400;\">AI in content creation<\/span><\/a><\/li>\n<li><a href=\"#predictive-analysis-with-ai\"><span style=\"font-weight: 400;\">Predictive analysis with AI<\/span><\/a><\/li>\n<\/ol>\n<\/li>\n<li><strong><a href=\"#potential-and-challenges-in-using-ai-in-digital-marketing\">Potential and challenges in using AI in digital marketing<\/a><\/strong><\/li>\n<li><strong><a href=\"#key-takeaways\">Key takeaways<\/a><\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Feel free to use the clickable menu to jump to the sections you\u2019re most interested in. With that, let\u2019s jump right in!<\/span><\/p>\n<h2 id=\"impact-of-ai\"><span style=\"font-weight: 400;\">How will AI impact digital marketing?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Paul Roetzer, founder and CEO of the Marketing AI Institute and author of <\/span><a href=\"https:\/\/www.marketingaiinstitute.com\/marketing-ai-book\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Marketing Artificial Intelligence<\/span><\/i><\/a><span style=\"font-weight: 400;\">, argues that the marketing world is on the brink of a seismic shift thanks to artificial intelligence. He posits that while AI may not lead to self-running, autonomous marketing systems, even a small application of AI can significantly improve productivity, efficiency, and performance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">By effectively sifting through the ever-increasing data noise, AI provides actionable intelligence, giving marketers the edge they&#8217;ve been waiting for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we&#8217;ve outlined the big picture of AI&#8217;s potential, let&#8217;s move into the specifics\u2014the practical ways this new technology can revolutionize digital marketing. We&#8217;ll explore the influence of AI on customer service, delve into its role in predictive content creation, and discover how it can dramatically enhance <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/ux-design\/what-is-cx\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">user experience<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3 id=\"impact-of-ai-on-customer-service\"><span style=\"font-weight: 400;\">Impact of AI on customer service<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI&#8217;s advancement in the customer service realm marks a turning point for marketing professionals. Here&#8217;s how it redefines the game:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Smart automation<\/b><span style=\"font-weight: 400;\"> provides a continuous flow of customer support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalized experience<\/b><span style=\"font-weight: 400;\"> crafts individualized customer interactions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deep insight<\/b><span style=\"font-weight: 400;\"> enhances business understanding of consumer requirements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimized productivity<\/b><span style=\"font-weight: 400;\"> increases performance by accomplishing tasks faster.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uninterrupted service<\/b><span style=\"font-weight: 400;\"> guarantees customer help is available around the clock.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These advancements not only elevate customer satisfaction but also recalibrate digital marketing strategies. The new focus? Delivering personalized, efficient, and always-available service, thereby creating a stronger connection with consumers and fostering loyalty.<\/span><\/p>\n<h3 id=\"ai-in-advanced-customer-segmentation\"><span style=\"font-weight: 400;\">AI in advanced customer segmentation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Have you ever launched a marketing campaign based on traditional segmentation only to discover your audience&#8217;s interests and motivations don&#8217;t align with your assumptions? Digital marketers can now overcome these hurdles by tapping into the power of AI and <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/data-analytics\/machine-learning-models\/\"><span style=\"font-weight: 400;\">Machine Learning<\/span><\/a><span style=\"font-weight: 400;\"> (ML).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is how it works: artificial intelligence, equipped with sophisticated algorithms, can sift through massive customer data sets, revealing hidden <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/psychographics-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">psychographic and behavioral patterns<\/span><\/a><span style=\"font-weight: 400;\"> essential to accurate predictions. With real-time insights and improved scalability, AI and ML open the door for agile, data-driven strategies. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it&#8217;s <\/span><a href=\"https:\/\/www.ibm.com\/cloud\/blog\/supervised-vs-unsupervised-learning\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">supervised learning<\/span><\/a><span style=\"font-weight: 400;\">, guided by predefined rules, or unsupervised learning, which identifies intricate customer clusters, AI-enhanced customer segmentation is poised to revolutionize your marketing approach.<\/span><\/p>\n<h3 id=\"enhancing-ux-design-with-ai\"><span style=\"font-weight: 400;\">Enhancing UX design with AI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another area where AI is making a significant impact is in the realm of <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/ux-design\/what-is-user-experience-ux-design-everything-you-need-to-know-to-get-started\/\"><span style=\"font-weight: 400;\">UX design<\/span><\/a><span style=\"font-weight: 400;\">, leading to an array of powerful enhancements and opportunities. Consider the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Data-Driven Insights: <\/b><span style=\"font-weight: 400;\">designers can use AI algorithms to extract valuable insights from voluminous user data to support design decision-making.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tailored User Experiences:<\/b><span style=\"font-weight: 400;\"> AI-powered predictive models foster personalized digital products, echoing individual user behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automated Workflows:<\/b><span style=\"font-weight: 400;\"> using AI for repetitive tasks like data validation or feature creation expedites the design process.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sophisticated Prototyping:<\/b><span style=\"font-weight: 400;\"> AI tools aid user testing and prototyping, highlighting potential behavior patterns for better iterations.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In this way, AI and UX design are intertwined, opening up limitless possibilities for creative problem-solving. However, the integration of AI does not negate the designer&#8217;s role. Instead, it emphasizes the importance of human and AI collaboration for enriched user experiences. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The human designer&#8217;s ability to empathize and intuitively understand users&#8217; needs complements AI&#8217;s precision and efficiency, creating a synergistic environment that enhances the UX design process.<\/span><\/p>\n<h3 id=\"the-role-of-ai-in-targeted-and-predictive-content\"><span style=\"font-weight: 400;\">The role of AI in targeted and predictive content<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI also excels at content targeting. Drawing from vast datasets, AI can decode user behavior patterns, interests, and preferences, crafting content tailored to each individual&#8217;s unique persona.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI-powered targeted content becomes a laser-focused messaging tool. Utilizing <\/span><a href=\"https:\/\/hbr.org\/2022\/04\/the-power-of-natural-language-processing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Natural Language Processing<\/span><\/a><span style=\"font-weight: 400;\"> (NLP), AI analyzes user-generated content, distilling key themes and sentiments to deliver content that resonates with the user&#8217;s interests and attitudes. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it\u2019s social media posts, news articles, or product reviews, AI can skillfully weave its way through a sea of text, discerning patterns and meaning, and thus, inform content creation in a truly customized manner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, AI ventures into the realm of <\/span><a href=\"https:\/\/www.thedrum.com\/news\/2021\/11\/17\/how-ai-driven-predictive-analytics-will-benefit-marketers-the-new-data-economy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">predictive analytics<\/span><\/a><span style=\"font-weight: 400;\">. By examining data trails such as search history, purchase patterns, and social media activity, AI can anticipate content users will likely find engaging. This predictive prowess allows marketers to preemptively serve users with engaging, relevant content, allowing them to connect with their audience on a deeper level.<\/span><\/p>\n<h2 id=\"5-ways-to-use-ai-in-digital-marketing\"><span style=\"font-weight: 400;\">5 ways to use AI in digital marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s one thing to understand the theory behind AI&#8217;s impact on digital marketing, but how will it be applied in practice? Here are five ways we expect AI to be used in digital marketing in the coming years.<\/span><\/p>\n<h3 id=\"chatbots-a-new-way-to-interact\"><span style=\"font-weight: 400;\">1. Chatbots: A new way to interact<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chatbots like ChatGPT represent a groundbreaking means to interact. They leverage AI to provide real-time, personalized responses to enhance customer service. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether guiding users to desired products or resolving queries around the clock, chatbots streamline the customer journey and enrich user experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a detailed dive into the transformative power of AI bots, check out this <\/span><a href=\"https:\/\/www.searchenginejournal.com\/future-of-chatbots\/278595\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Search Engine Journal resource<\/span><\/a><span style=\"font-weight: 400;\"> about different use cases and opportunities you should be aware of as a digital marketer.<\/span><\/p>\n<h3 id=\"ai-powered-image-recognition\"><span style=\"font-weight: 400;\">2. AI-powered image recognition<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Revolutionizing marketing, AI-powered image recognition automates the formerly tedious process of photo sorting and analyzing imagery for trends. Tech-savvy marketers now use this AI feature to tailor ads, monitor social media, refine product suggestions, and optimize ad content, reducing manual labor and boosting marketing efficiency.<\/span><\/p>\n<h3 id=\"ai-assisted-ads-optimization\"><span style=\"font-weight: 400;\">3. AI-assisted ads optimization<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI tools are reshaping advertising strategies by fine-tuning ads, focusing on individual interests, behaviors, and past interactions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1301227\/ai-enabled-ad-spend-world\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\"> reports that in 2022, the expenditure on advertising facilitated by artificial intelligence stood at an impressive $370 billion. Forecasts indicate a substantial surge in AI-powered advertising spending, with predictions of it escalating to $1.3 trillion by the year 2032.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From recommending products to predicting buying behaviors and customizing ad content, AI offers a triple-edged advantage:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Precise targeting<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Personalization<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Scalability<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These components make it possible to optimize ads in real time and reach the right people with the right message at the right time.<\/span><\/p>\n<h3 id=\"ai-in-content-creation\"><span style=\"font-weight: 400;\">4. AI in content creation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In today\u2019s <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/12\/09\/how-ai-is-disrupting-the-content-creation-economy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">content creation economy<\/span><\/a><span style=\"font-weight: 400;\">, AI is a game changer. It allows you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Craft engaging blogs with human-like language<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Develop social media posts that hit the right chord<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create personalized email campaigns to foster customer relationships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Produce innovative visual content driven by AI-powered content ideation tools<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pinpoint and optimize keywords for SEO, boosting content visibility<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While AI may stir fears of job displacement, its role is increasingly seen as <\/span><a href=\"https:\/\/www.nbcnews.com\/tech\/ai-internet-creators-excitement-rcna89790\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">an assistive tool for human creators<\/span><\/a><span style=\"font-weight: 400;\">, not a threat\u2014a balance that\u2019s vital to strike.\u00a0<\/span><\/p>\n<p><strong>For more information on which AI tools you should be using, check out <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/best-ai-tools-for-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">our article on the best AI tools for digital marketing<\/a>.<\/strong><\/p>\n<h3 id=\"predictive-analysis-with-ai\"><span style=\"font-weight: 400;\">5. Predictive analysis with AI<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If integrated with <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2021\/08\/11\/unlocking-the-power-of-predictive-analytics-with-ai\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">predictive analytics<\/span><\/a><span style=\"font-weight: 400;\"> models, AI can offer up-to-the-second data vital for real-time decision-making. In the dynamic post-pandemic environment, these accurate predictions can optimize supply chains. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, AI can help digital marketers forecast customer behavior, product demand, or potential website traffic fluctuations. Accurately predicting such factors enables better resource allocation and campaign planning.<\/span><\/p>\n<h2 id=\"potential-and-challenges-in-using-ai-in-digital-marketing\"><span style=\"font-weight: 400;\">Potential and challenges in using AI in digital marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Embracing AI in digital marketing also means navigating various challenges and risks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, ethical dilemmas are prevalent in content targeting. Privacy is a hot-button issue, with user data serving as the fuel for AI algorithms. Its mishandling can lead to breaches, trust erosion, and reputational damage.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, if trained on biased data, these algorithms can perpetuate, even amplify, discrimination or exclusion, fostering a lack of fairness in content targeting. Transparency, too, is paramount; users deserve to understand why they see certain content and what decisions led to its presentation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But despite these hurdles, the transformative potential of AI in digital marketing is remarkable. AI can catapult customer engagement and business growth to unprecedented levels when used ethically and responsibly.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, while challenges exist, don&#8217;t underestimate the future-altering power of AI in marketing and start familiarizing yourself with its vast capabilities.<\/span><\/p>\n<h2 id=\"key-takeaways\"><span style=\"font-weight: 400;\">Key takeaways\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ready to ride the wave of the future in digital marketing? AI has been a game-changer, revolutionizing the way we engage customers, dissect data, and craft meaningful content. By deploying AI correctly, your marketing efforts can reach new heights of personalization and precision.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what&#8217;s the next step? If you\u2019re new to the field, check out our <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/courses\/intro-to-digital-marketing\/\"><span style=\"font-weight: 400;\">free, 5-day introductory course<\/span><\/a><span style=\"font-weight: 400;\"> to digital marketing\u2014it&#8217;s the perfect starting point to gain a solid foundation and discover if the profession is right for you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, if you\u2019d like to keep reading, you might enjoy our other articles on related\u00a0 topics:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/data-analytics\/types-of-ai\/\" target=\"_blank\" rel=\"noopener\">What Are the Different Types of Artificial Intelligence (AI)?<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/how-to-become-a-digital-marketer\/\" target=\"_blank\" rel=\"noopener\">How To Become a Digital Marketer (Is It a Good Career Fit?)<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/web-development\/ai-and-web-development\/\" target=\"_blank\" rel=\"noopener\">Why AI Won&#8217;t Replace Web Developers Anytime Soon<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The power of AI in digital marketing is undeniable. But what is AI&#8217;s actual impact? How will marketers utilize it and what will it mean for the AI job market?<\/p>\n","protected":false},"author":147,"featured_media":27031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-27027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":{"homepage_category_featured":false},"modified_by":"John Sch\u00e4rges","_links":{"self":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/27027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/users\/147"}],"replies":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/comments?post=27027"}],"version-history":[{"count":10,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/27027\/revisions"}],"predecessor-version":[{"id":27044,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/27027\/revisions\/27044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media\/27031"}],"wp:attachment":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media?parent=27027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/categories?post=27027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/tags?post=27027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}