{"id":8541,"date":"2021-08-23T16:20:41","date_gmt":"2021-08-23T14:20:41","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=8541"},"modified":"2022-01-25T14:57:37","modified_gmt":"2022-01-25T13:57:37","slug":"digital-marketing-manager","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-manager\/","title":{"rendered":"What Does a Digital Marketing Manager Do?"},"content":{"rendered":"

The role of the digital marketing manager has gained significant visibility in the last 18 months. Studies have shown that, thanks to users spending more time online, marketers have been able to <\/span>target specific audiences and measure the impact of campaigns with more accuracy and effectiveness than ever before<\/span><\/a>.<\/span><\/p>\n

For those thinking of building a career in digital marketing, there\u2019s more good news. Trend analysts report that businesses aren\u2019t just hiring more digital marketing positions, they\u2019re also inviting digital marketing managers <\/span>to play bigger roles in strategic company decision making<\/span><\/a>. It\u2019s clear that companies are increasingly relying on their digital marketing teams, as users\u2019 interactions with brands and individuals via digital platforms becomes ever more the norm.<\/span><\/p>\n

As a career choice, the role of digital marketing manager is as varied as it is impactful, requiring specialist skills combined with a desire to learn new tools, platforms, and trends.<\/span><\/p>\n

But what does a digital marketing manager actually do?\u00a0<\/strong><\/p>\n

In this article, we\u2019ll be diving into the specific tasks and responsibilities of a typical digital marketing manager. We\u2019ll take a look at their position in the marketing team, what you might expect from a position in the field, and run down average salaries in different locations.\u00a0<\/span><\/p>\n

By the end, you\u2019ll have a rounded picture of what a career in this role might look like, and have clear next steps to launching a career in the field. Here\u2019s exactly what we\u2019ll cover:<\/span><\/p>\n

    \n
  1. What is digital marketing?\u00a0<\/span><\/a><\/li>\n
  2. What does a digital marketing manager do?\u00a0<\/span><\/a><\/li>\n
  3. What are the typical tasks and responsibilities of a digital marketing manager?<\/span><\/a><\/li>\n
  4. Where do digital marketing managers work?<\/span><\/a><\/li>\n
  5. What are the core skills and traits of a successful digital marketing manager?<\/span><\/a><\/li>\n
  6. How can you become a digital marketing manager?<\/span><\/a><\/li>\n
  7. What is the average digital marketing manager salary?<\/span><\/a><\/li>\n
  8. Key takeaways<\/span><\/a><\/li>\n<\/ol>\n

    Ready to explore the role of the digital marketing manager? Let’s go.<\/p>\n

    1.\u00a0 What is digital marketing?<\/span><\/h2>\n

    The term \u201cdigital marketing\u201d<\/span>\u2014<\/span>also known as online marketing<\/span>\u2014<\/span>covers a multitude of functions, but generally refers to the implementation of all public-facing digital content for a company or brand. Marketers seek to build trust and increase awareness through the publication of promotional materials and relevant content, with the end goal being to win over new customers and retain existing ones.\u00a0\u00a0<\/span><\/p>\n

    Online community building is another arm of digital marketing, giving organizations the opportunity\u00a0 to connect directly with potential customers. Although this can involve promotion of products and services within online groups, it is also a form of customer service, with communities and forums providing a place for customers to give feedback and get help.<\/span><\/p>\n

    Depending on its target user, each company will have its preferred places to publish content. Social media platforms like <\/span>Instagram<\/span><\/a>, <\/span>Twitter,<\/span><\/a> LinkedIn<\/span><\/a> and <\/span>Facebook <\/span><\/a>are most commonly used to share posts and promotional material using text, graphics and videos. Emails, newsletters and web-based advertising are popular tools to reach audiences too, while some companies take advantage of text and multimedia messages for more direct promotion.\u00a0<\/span><\/p>\n

    Text-heavy sites like <\/span>Medium<\/span><\/a>, <\/span>Tumblr<\/span><\/a>, <\/span>WordPress<\/span><\/a> and built-in company blogs also play a major role in digital marketing, as they allow companies to take advantage of techniques like SEO (Search Engine Optimization) to get increased traffic to their pages through the publication of longer form articles.\u00a0<\/span><\/p>\n

    So now that we know what digital marketing is, how does the role of a digital marketing manager fit into this myriad of goals, tasks, and responsibilities?<\/span><\/p>\n

    \"A<\/p>\n

    2. What does a digital marketing manager do?<\/span><\/h2>\n

    This is undoubtedly one of the most in-demand digital marketing jobs<\/a>, but what does the role actually entail? The overall purpose of the role of the digital marketing manager is to ensure the successful running of digital channels and campaigns that create new customer leads, promote the brand and its products, and contribute to overall company growth\u2014which sounds like an awful lot of responsibility for just one person!<\/span><\/p>\n

    Luckily, the digital marketing manager doesn\u2019t work alone; they collaborate closely with the community and social media managers, as well as the head of marketing to ensure that messaging is aligned and tasks are distributed among the right people.\u00a0\u00a0<\/span><\/p>\n

    As is often the case, the size of the company determines how hands-on the digital marketing manager is when it comes to the execution of tasks. Within a small startup, for example, the digital marketing manager is likely to create the overall strategy, plan the timeline of its execution, implement each part, and report on the success of the campaign when it\u2019s over.<\/span><\/p>\n

    In a larger organization, however, an individual with the same job title might have the time and resources to focus more on strategy and planning, delegating tasks to other members of the team.\u00a0<\/span><\/p>\n

    A sponsored posts campaign on Facebook, for example, might be devised by the digital marketing manager as part of an overall digital campaign, and then executed, tracked and reported on by the social media manager. The resources of the company combined with the seniority and experience of team members will ultimately determine the distribution of tasks and the level of responsibility taken on by each team member.\u00a0\u00a0<\/span><\/p>\n

    As well as working closely with the rest of the marketing team, the digital marketing manager is expected to collaborate frequently with team members in the content production teams, like copywriters, graphic designers, and videographers, and work on strategy and planning with members of the business and sales teams to ensure that targets are aligned and met.\u00a0<\/span><\/p>\n

    3. What are the typical tasks and responsibilities of a digital marketing manager?<\/span><\/h2>\n

    We\u2019ve collected together some typical tasks and responsibilities you might expect to see in a job advertisement for the role of the digital marketing manager. As you can see, the position requires a wide variety of experience and knowledge, from analytical skills to managerial aptitude.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

    As a digital marketing manager, you might expect to:<\/span><\/p>\n