{"id":8853,"date":"2021-08-23T16:33:49","date_gmt":"2021-08-23T14:33:49","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=8853"},"modified":"2021-09-17T13:47:10","modified_gmt":"2021-09-17T11:47:10","slug":"digital-marketing-internship-or-course","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-internship-or-course\/","title":{"rendered":"Digital Marketing Internship vs A Digital Marketing Course: Which Should You Do?"},"content":{"rendered":"

If you\u2019re thinking about a career in digital marketing, you\u2019re no doubt considering various routes into the field. Should you do a digital marketing internship? Or would your time and money be better spent on a digital marketing course? To help make the decision easier, we explore and compare both options in this guide.\u00a0<\/span><\/p>\n

We\u2019ll cover:<\/span><\/p>\n

    \n
  1. What is digital marketing, and what does a career in the field entail?<\/span><\/a><\/li>\n
  2. What can you expect from a digital marketing internship?<\/span><\/a><\/li>\n
  3. What can you expect from a digital marketing course?<\/span><\/a><\/li>\n
  4. Should you do a digital marketing internship or a digital marketing course?<\/span><\/a><\/li>\n
  5. Key takeaways and next steps<\/span><\/a><\/li>\n<\/ol>\n

    By the end of this guide, you\u2019ll have a much clearer idea of what to expect from both a digital marketing internship and a digital marketing course\u2014and, hopefully, a better understanding of what\u2019s right for you.\u00a0<\/span><\/p>\n

    1. What is digital marketing, and what are your options for learning digital marketing skills?<\/span><\/h2>\n

    Digital marketing is an umbrella term for any type of advertising or promotion on a digital channel. For example, social media, SMS (text), search engines, and email are all considered forms of digital marketing.\u00a0<\/span><\/p>\n

    Digital marketing professionals use these channels to generate leads and sales, increase brand awareness, and communicate with customers. If you\u2019ve ever clicked on a search result on Google or read an email from a brand, you\u2019ve been exposed to digital marketing! For an overview of what a career in the field might entail, read about <\/span>what a digital marketing manager does in their day-to-day work<\/span><\/a>.\u00a0<\/span><\/p>\n

    How can you learn about digital marketing and gain experience in the field?<\/span><\/h3>\n

    If you want to pursue a career in digital marketing (and eventually land one of these top digital marketing jobs<\/a>), you don’t necessarily need a digital marketing degree.<\/a>\u00a0However, you will need to learn some fundamentals, gain hands-on experience and, eventually, build out a digital marketing portfolio<\/a>. \u00a0So what are your options for breaking into this exciting field?<\/span><\/p>\n

    Free introductory digital marketing courses<\/span><\/h4>\n

    With the wealth of free online courses available today, it\u2019s easy to familiarize yourself with fundamental digital marketing concepts and channels. From YouTube videos to MOOCs (massive online open courses), you can easily take advantage of extensive free knowledge out there. Some examples of free digital marketing courses include <\/span>Google\u2019s Fundamentals of Digital Marketing<\/b><\/a>, <\/b>a<\/span> 40-hour comprehensive course which covers the basics of digital marketing using self-paced modules taught by Google experts. If you pass the exam at the end, you\u2019ll get certified, which can help boost your appeal to potential employers.<\/span><\/p>\n

    Another option is <\/span>Hubspot\u2019s Digital Marketing Academy Course<\/b><\/a>, a free certification course featuring 37 videos that will teach eager students digital marketing fundamentals over the course of nine lessons. It even includes 11 quizzes to keep you on your toes and help ensure you retain what you learned.\u00a0\u00a0\u00a0<\/span><\/p>\n

    Full digital marketing bootcamps or programs<\/span><\/h4>\n

    Perhaps you\u2019ve tried a free course, and now you\u2019re ready for a more comprehensive education. Or maybe you\u2019re keen to break into the digital marketing field, but the idea of an internship is unappealing (they\u2019re not for everyone!). Regardless of your situation, a bootcamp or program is an excellent way to get the rigorous training you need to follow your dreams.\u00a0<\/span><\/p>\n

    A bootcamp or digital marketing certification program<\/a> offers a way for individuals to learn valuable new skills relatively quickly (duration depends on the program.) They are especially useful for people who already have a degree or who are looking to change careers without acquiring a new one.\u00a0<\/span><\/p>\n

    Bootcamps offer a very streamlined approach to education. They focus on one topic (like digital marketing) and do not deviate into other categories as a traditional degree would. As the name implies, bootcamps can also be very intensive. This is by intent; to transfer substantial knowledge in a relatively short time requires more of a \u201cfire hose\u201d approach than delicate watering!\u00a0<\/span><\/p>\n

    A program or bootcamp is the perfect solution for someone looking to acquire significant knowledge in a short time without sacrificing other priorities they may be juggling. Anyone can join a bootcamp\u2014regardless of age or skill level. <\/span><\/p>\n

    If you’re not sure about this route, check out our evaluation of whether or not a digital marketing bootcamp is really worth it<\/a>. Already a fan of the bootcamp idea? Do your research with this comparison of the best digital marketing bootcamps available right now<\/a>.<\/span><\/p>\n

    A digital marketing internship<\/span><\/h4>\n

    The best internships will expose individuals to real-world business projects and allow them to learn from more senior people. In the best situations, a digital marketing internship may even open doors for future employment with the company or present networking opportunities that may lead to a job.\u00a0<\/span><\/p>\n

    Now we\u2019ve explored a few options for learning digital marketing skills<\/a>, let\u2019s focus on the topic at hand: Should you do a digital marketing internship or an online digital marketing course<\/a>? First up: the pros of a digital marketing internship.<\/span><\/p>\n

    \"A<\/p>\n

    2. Why do a digital marketing internship?<\/span><\/h2>\n

    Internships can be incredible opportunities for people looking for hands-on experience at a real organization.\u00a0<\/span><\/p>\n

    What is a digital marketing internship?<\/span><\/h3>\n

    A digital marketing internship will take place at a marketing agency or as part of an in-house team. Unless it\u2019s a huge company with its own digital marketing department, you\u2019ll most likely be working with the marketing team.\u00a0<\/span><\/p>\n

    Digital marketing internships may be paid or unpaid. Generally speaking, smaller companies are less likely to pay interns, but plenty of small to midsize companies do offer compensation. An internship can last anywhere from a few weeks to a few months.\u00a0<\/span><\/p>\n

    What can you expect to gain from a digital marketing internship?<\/span><\/h3>\n

    Responsibilities can vary, but if it\u2019s a high-quality internship, you\u2019ll learn about the main\u00a0<\/a><\/span>digital marketing channels<\/span> and get hands-on training that you can employ in a future job. You may get to write advertising copy for ads on digital marketing channels (like paid search or social media) or create design assets that will be used for digital promotion. You might be expected to write blog posts or email copy as well.\u00a0\u00a0<\/span><\/p>\n

    Who can apply for a digital marketing internship?<\/span><\/h3>\n

    Anyone can apply for a digital marketing internship, but such roles are geared towards those with little to no experience in the field. A digital marketing internship is certainly a possibility if you\u2019re mid-career and looking to switch jobs, but it may be harder to adapt to an internship (especially if it\u2019s unpaid) if you already have some workplace experience.<\/span><\/p>\n

    Many internships require a degree or at least coursework related to digital marketing, communications, or marketing in general, yet you can still land an internship without any relevant experience. If this is the case, you\u2019ll need to demonstrate some transferable skills and a ready-to-learn mindset.<\/span><\/p>\n

    What are the pros and cons of a digital marketing internship?<\/span><\/h3>\n

    At best, an internship will give you insight into what it\u2019s like to work in digital marketing, and you\u2019ll leave with new knowledge and valuable skills under your belt. You may get a job offer or get introduced to others in the field who may help you find a job in digital marketing. If you don\u2019t have any work experience, an internship is a great way to pad out your resume.<\/span><\/p>\n

    However, not all internships are created equal. Before taking on a digital marketing internship, it\u2019s important to be clear on what your role and tasks will be. Will you be shadowing someone with experience in the field and learning from them? Or will you be taking on mundane tasks with no real relation to digital marketing?\u00a0<\/span><\/p>\n

    You can minimize your chances of enduring a less-than-stellar internship by speaking to past interns, researching company reviews online, and establishing a clear understanding of what the internship will involve before you begin.\u00a0<\/span><\/p>\n

    \"A<\/p>\n

    3. Why take a digital marketing course?<\/span><\/h2>\n

    If you\u2019re not keen on the idea of a digital marketing internship, you may choose to go down a different route. A digital marketing course is a great option for people looking for everything from an introduction to the field to a full-on certification.<\/span><\/p>\n

    What are your options for a digital marketing course?<\/span><\/h3>\n

    Thanks to the internet, there are myriad options for digital marketing courses, programs, and bootcamps. These include:<\/span><\/b><\/p>\n