
{"id":9825,"date":"2021-09-27T14:17:08","date_gmt":"2021-09-27T12:17:08","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=9825"},"modified":"2023-05-09T12:52:24","modified_gmt":"2023-05-09T10:52:24","slug":"marketing-portfolio-examples","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/marketing-portfolio-examples\/","title":{"rendered":"8 Awesome Marketing Portfolio Examples To Inspire You"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creating a strong digital marketing portfolio will give you a big advantage as you search for your first job in marketing, gear up for a career shift, or start a freelance career. But how do you get started?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A portfolio website should have a clean design, approachable layout, and clear messaging. While there are many fabulous website templates to choose from, it should also convey <\/span><i><span style=\"font-weight: 400;\">you<\/span><\/i><span style=\"font-weight: 400;\"> and your personal brand. Both the visual design and written copy in your marketing portfolio will give your readers a sense of who you are.<\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be intimidated\u2014you don\u2019t need to be a coder to create a high-quality portfolio website. To help get you started, we\u2019ve rounded up some impressive marketing portfolio examples from around the web.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve lit the flame of inspiration, we\u2019ll look at what you should include in your own marketing portfolio and share some tips for how to get started. Want to skip ahead? Use this menu:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"#examples\">Marketing portfolio examples<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"#portfolio-elements\">What should you include in your marketing portfolio?<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"#guide\">How to create your digital marketing portfolio<\/a><\/strong><\/li>\n<li aria-level=\"1\"><strong><a href=\"#faq\">Digital marketing portfolio FAQ<\/a><\/strong><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s go!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8 Awesome marketing portfolio examples<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1.<\/span> <a href=\"https:\/\/www.sylviaogweng.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sylvia Ogweng<\/span><\/a><span style=\"font-weight: 400;\">\u2019s value-based marketing portfolio<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9865 size-full\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Sylvia-marketing-portfolio-example-1.png\" alt=\"The homepage of Sylvia Ogweng&#039;s digital marketing portfolio\" width=\"1274\" height=\"658\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Sylvia-marketing-portfolio-example-1.png 1274w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Sylvia-marketing-portfolio-example-1-300x155.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Sylvia-marketing-portfolio-example-1-1024x529.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Sylvia-marketing-portfolio-example-1-768x397.png 768w\" sizes=\"auto, (max-width: 1274px) 100vw, 1274px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sylvia Ogweng is a content writer and digital strategist. Her portfolio includes social media and strategy case studies and writing clips linked to live articles on client sites.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What makes this marketing portfolio so great?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Sylvia\u2019s website is clean and simple. She\u2019s clear about her target industries and her value proposition. Her<\/span> <a href=\"https:\/\/www.sylviaogweng.com\/strategy-social-media\" rel=\"noopener\"><span style=\"font-weight: 400;\">case studies<\/span><\/a><span style=\"font-weight: 400;\"> give a balance of high-quality images with storytelling about her role and the impact. And of course, it never hurts to have Emma Stone at the top of your portfolio page!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9867\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Sylvia-digital-marketing-portfolio-example-2.png\" alt=\"A case study taken from Sylvia Ogweng&#039;s marketing portfolio\" width=\"1215\" height=\"721\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Sylvia-digital-marketing-portfolio-example-2.png 1215w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Sylvia-digital-marketing-portfolio-example-2-300x178.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Sylvia-digital-marketing-portfolio-example-2-1024x608.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Sylvia-digital-marketing-portfolio-example-2-768x456.png 768w\" sizes=\"auto, (max-width: 1215px) 100vw, 1215px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">We also love:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key achievements for case studies in bullet points<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Case studies include metrics for client community and website reach<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2.<\/span> <a href=\"https:\/\/muradmurad.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Murad Murad<\/span><\/a><span style=\"font-weight: 400;\">\u2019s bright and approachable marketing portfolio<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9871\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Murad-Murad-marketing-portfolio-example.png\" alt=\"The homepage of Murad Murad&#039;s website, an inspirational marketing portfolio example\" width=\"1227\" height=\"711\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Murad-Murad-marketing-portfolio-example.png 1227w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Murad-Murad-marketing-portfolio-example-300x174.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Murad-Murad-marketing-portfolio-example-1024x593.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Murad-Murad-marketing-portfolio-example-768x445.png 768w\" sizes=\"auto, (max-width: 1227px) 100vw, 1227px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Murad Murad is a digital marketing freelance consultant, focusing on content marketing, social media, SEO, and website design.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What makes this marketing portfolio so great?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Why not have a little fun with your marketing portfolio? Murad\u2019s homepage is bright and fun, with a custom wordmark and stark contrast between black and yellow. His first-person introduction and custom illustrations draw readers in and give the sense of approachability. Murad takes a different approach to his portfolio with a PDF of project samples to view and download to go.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9872\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Murad-Murad-digital-marketing-portfolio-example.png\" alt=\"The About Me section of Murad Murad&#039;s digital marketing portfolio\" width=\"1133\" height=\"590\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Murad-Murad-digital-marketing-portfolio-example.png 1133w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Murad-Murad-digital-marketing-portfolio-example-300x156.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Murad-Murad-digital-marketing-portfolio-example-1024x533.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Murad-Murad-digital-marketing-portfolio-example-768x400.png 768w\" sizes=\"auto, (max-width: 1133px) 100vw, 1133px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">We also love:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom avatar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use of visual icons for qualifications, industries, and services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3.<\/span> <a href=\"https:\/\/dayanamayfield.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dayana Mayfield<\/span><\/a><span style=\"font-weight: 400;\"> showcases the art of leaning into your niche<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9878\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Dayana-Mayfield-portfolio-example.png\" alt=\"The homepage of Dayana Mayfield&#039;s marketing portfolio website\" width=\"1406\" height=\"607\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Dayana-Mayfield-portfolio-example.png 1406w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Dayana-Mayfield-portfolio-example-300x130.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Dayana-Mayfield-portfolio-example-1024x442.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Dayana-Mayfield-portfolio-example-768x332.png 768w\" sizes=\"auto, (max-width: 1406px) 100vw, 1406px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Dayana Mayfield is a copywriter working in the SaaS (software-as-a-service) industry.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What makes this marketing portfolio so great?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This portfolio is a good example of finding a narrow niche and really owning it. Dayana uses value-based copy throughout her website, emphasizing the company\u2019s benefit over her own credentials. Dayana uses a unique portfolio approach, recording videos where she shows her projects before and after and explains her approach.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">We also love:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Active blog with content relevant to her expertise<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong testimonials sprinkled throughout the site<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">4.<\/span> <a href=\"https:\/\/mantolak.com\/index.html\" rel=\"noopener\"><span style=\"font-weight: 400;\">Michael Antolak<\/span><\/a><span style=\"font-weight: 400;\">: Design that speaks<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9881\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Michael-Antolak-marketing-portfolio-homepage.png\" alt=\"The homepage of Michael Antolak&#039;s digital marketing portfolio\" width=\"1385\" height=\"697\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Michael-Antolak-marketing-portfolio-homepage.png 1385w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Michael-Antolak-marketing-portfolio-homepage-300x151.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Michael-Antolak-marketing-portfolio-homepage-1024x515.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Michael-Antolak-marketing-portfolio-homepage-768x386.png 768w\" sizes=\"auto, (max-width: 1385px) 100vw, 1385px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Michael Antolak is a creative marketer who offers design and branding services.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What makes this marketing portfolio so great?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Michael\u2019s site makes an impression right away with standout design, typography, and photography. You expect this of a visual marketer, of course, but it\u2019s an approach that others can emulate. Also take note of Mike\u2019s concise descriptions of each of his campaigns and links to comprehensive strategy plans in some cases.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9882\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Michael-Antolak-marketing-portfolio-contact-page.png\" alt=\"The contact page of Michael Antolak&#039;s marketing portfolio website\" width=\"1394\" height=\"693\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Michael-Antolak-marketing-portfolio-contact-page.png 1394w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Michael-Antolak-marketing-portfolio-contact-page-300x149.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Michael-Antolak-marketing-portfolio-contact-page-1024x509.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Michael-Antolak-marketing-portfolio-contact-page-768x382.png 768w\" sizes=\"auto, (max-width: 1394px) 100vw, 1394px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">We also love:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom logo for the site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Playful copy on the contact page<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">5.<\/span> <a href=\"https:\/\/baileycargill.com\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bailey Cargill<\/span><\/a><span style=\"font-weight: 400;\">: Social powerhouse<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9885\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Bailey-portfolio-homepage.png\" alt=\"The homepage of Bailey Cargill&#039;s website, a great digital marketing portfolio example\" width=\"1308\" height=\"702\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Bailey-portfolio-homepage.png 1308w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Bailey-portfolio-homepage-300x161.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Bailey-portfolio-homepage-1024x550.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Bailey-portfolio-homepage-768x412.png 768w\" sizes=\"auto, (max-width: 1308px) 100vw, 1308px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bailey Cargill is a social media manager and graphic designer whose work samples include Nickelodeon, Lemonaid, and Istanbul 2024\u2019s Olympic bid.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What makes this marketing portfolio so great?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">While Bailey has some impressive brands in her client list, she has some great examples tucked in there of how you can showcase<\/span> <a href=\"https:\/\/baileycargill.com\/senior-show-poster\" rel=\"noopener\"><span style=\"font-weight: 400;\">student<\/span><\/a><span style=\"font-weight: 400;\">,<\/span> <a href=\"https:\/\/baileycargill.com\/personal-brand\" rel=\"noopener\"><span style=\"font-weight: 400;\">personal branding<\/span><\/a><span style=\"font-weight: 400;\">, and<\/span> <a href=\"https:\/\/baileycargill.com\/unreal-records-1\" rel=\"noopener\"><span style=\"font-weight: 400;\">mock<\/span><\/a><span style=\"font-weight: 400;\"> projects. She brings the case studies to life with clear, concise descriptions of her role. Bailey even keeps a<\/span>\u00a0<a href=\"https:\/\/www.instagram.com\/baileycargill\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Portfolio highlight reel<\/span><\/a><span style=\"font-weight: 400;\"> in her Instagram feed, which is a great idea if you aim to work in social media.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9886\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Bailey-case-study-marketing-portfolio.png\" alt=\"A case study taken from Bailey Cargill&#039;s digital marketing portfolio\" width=\"1164\" height=\"650\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Bailey-case-study-marketing-portfolio.png 1164w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Bailey-case-study-marketing-portfolio-300x168.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Bailey-case-study-marketing-portfolio-1024x572.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Bailey-case-study-marketing-portfolio-768x429.png 768w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">We also love:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embedded Instagram stories on the project page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campaign results with metrics of impressions and engagements<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">6.<\/span> <a href=\"https:\/\/www.vnmedias.net\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Victoria Nikolaeva<\/span><\/a><span style=\"font-weight: 400;\">\u2019s modern-look marketing portfolio<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9888\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-portfolio-example-about-me-page.png\" alt=\"The about me section of Victoria Nikolaeva&#039;s marketing portfolio\" width=\"1071\" height=\"688\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-portfolio-example-about-me-page.png 1071w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-portfolio-example-about-me-page-300x193.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-portfolio-example-about-me-page-1024x658.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-portfolio-example-about-me-page-768x493.png 768w\" sizes=\"auto, (max-width: 1071px) 100vw, 1071px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Victoria Nikolaeva is a digital marketing manager working in the games industry.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What makes this marketing portfolio so great?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Victoria\u2019s portfolio is modern and shows that you don\u2019t need to get too fancy or add too much information to make an impression. Her portfolio gallery is sorted into several categories and includes images and a short description of each project.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">We also love:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Photo on the homepage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eye-catching headlines<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">7.<\/span> <a href=\"https:\/\/www.behance.net\/emma_jane\" rel=\"noopener\"><span style=\"font-weight: 400;\">Emma Jane<\/span><\/a><span style=\"font-weight: 400;\">: All about the visuals<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9894\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-portfolio-example-on-Behance.png\" alt=\"An overview of projects taken from Emma Jane&#039;s marketing portfolio on behance\" width=\"980\" height=\"500\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-portfolio-example-on-Behance.png 980w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-portfolio-example-on-Behance-300x153.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-portfolio-example-on-Behance-768x392.png 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Emma Jane is a graphic designer and social media manager.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What makes this marketing portfolio so great?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Emma Jane\u2019s portfolio is a great example of what you can do with a social portfolio like<\/span><a href=\"https:\/\/www.behance.net\/\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Behance<\/span><\/a><span style=\"font-weight: 400;\">. Behance works best with visual projects and is very easy to create, but with much less customization. As a young professional, Emma does a good job of highlighting a mix of real-world and mock projects in a visual, scroll-friendly format. You can see the results of her efforts: her marketing portfolio has nearly 500 appreciations and more than 10,000 project views.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">We also love:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Placement of portfolio images in a custom header<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Large variety of project types and formats<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">8.<\/span> <a href=\"https:\/\/elizabethharmon.co.uk\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Elizabeth Harmon<\/span><\/a><span style=\"font-weight: 400;\">\u2019s powerful use of client testimonials<\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9896\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Elizabeth-Harmon-marketing-portfolio-homepage.png\" alt=\"The homepage of Elizabeth Harmon&#039;s digital marketing portfolio \" width=\"1230\" height=\"552\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Elizabeth-Harmon-marketing-portfolio-homepage.png 1230w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Elizabeth-Harmon-marketing-portfolio-homepage-300x135.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Elizabeth-Harmon-marketing-portfolio-homepage-1024x460.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Elizabeth-Harmon-marketing-portfolio-homepage-768x345.png 768w\" sizes=\"auto, (max-width: 1230px) 100vw, 1230px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Elizabeth Harmon is a freelance social media marketer who offers strategy, consulting, and training.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What makes this marketing portfolio so great?<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Elizabeth\u2019s portfolio has a clean design and clear messaging about what opportunities she\u2019s looking for. Uniquely, her portfolio is all told in the words of client testimonials, which speak volumes when it comes to showcasing your value. You can adopt this tactic by asking former managers, colleagues, clients, or even professors, mentors, and tutors for short testimonial quotes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9897\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Elizabeth-Harmon-marketing-portfolio-testimonials.png\" alt=\"Testimonials from Elizabeth Harmon&#039;s marketing portfolio website\" width=\"1249\" height=\"627\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Elizabeth-Harmon-marketing-portfolio-testimonials.png 1249w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Elizabeth-Harmon-marketing-portfolio-testimonials-300x151.png 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Elizabeth-Harmon-marketing-portfolio-testimonials-1024x514.png 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Elizabeth-Harmon-marketing-portfolio-testimonials-768x386.png 768w\" sizes=\"auto, (max-width: 1249px) 100vw, 1249px\" \/><\/p>\n<h4><span style=\"font-weight: 400;\">We also love:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personable introduction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Active blog with relevant content<\/span><\/li>\n<\/ul>\n<h2 id=\"portfolio-elements\"><span style=\"font-weight: 400;\">What should you include in your own digital marketing portfolio?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When a potential employer or client visits your portfolio website, they should be able to discover who you are, what you\u2019ve done, and how to contact you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First, on your homepage or on an \u2018About\u2019 page, introduce yourself and your background. Highlight your strengths and state what kind of opportunities you\u2019re looking for. You should also have a section for work samples with at least three of your best case studies. Don\u2019t simply post images of a campaign; give an explanation of the challenge, the role you played, and what the outcome was.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optional elements that you may want to include depending on your goals are a resume, services page, testimonials, and a blog.<\/span><\/p>\n<h2 id=\"guide\"><span style=\"font-weight: 400;\">How to create your marketing portfolio<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To create your own marketing portfolio, you\u2019ll need to first choose a platform to host your portfolio website. While you can design a website from scratch if you have the expertise, most new professionals will opt to use a CMS platform like Wix, Squarespace, or WordPress. Platforms like these have free or low-cost hosting options and offer templates with no-code design customization. Next, outline your site map and write the content, page by page.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have a draft that you\u2019re ready to share, ask friends and mentors for feedback. Once you\u2019ve incorporated feedback and done a final proofread, it\u2019s publish time!\u00a0<\/span><\/p>\n<h2 id=\"faq\">Digital marketing portfolio FAQ<\/h2>\n<h3>What are the 5 P&#8217;s of digital marketing?<\/h3>\n<p>The 5 P&#8217;s of digital marketing are Product, Price, Promotion, Place, and People. These elements help to create a comprehensive marketing strategy that considers the product or service being offered, pricing strategies, promotion channels, distribution channels, and the target audience.<\/p>\n<h3>What should I include in a digital marketing portfolio?<\/h3>\n<p>A digital marketing portfolio should showcase your digital marketing skills, achievements, and projects you&#8217;ve worked on. It should include examples of campaigns you&#8217;ve managed, content you&#8217;ve created, and metrics that demonstrate your success in achieving the desired goals. Additionally, include any relevant certifications, training, or achievements in the field of digital marketing.<\/p>\n<h3>How do I start a digital marketing portfolio?<\/h3>\n<p>To start a digital marketing portfolio, first, identify your top digital marketing projects that demonstrate your skills and achievements. Include a brief overview of the project goals, target audience, and strategies used to achieve the desired results. Additionally, showcase examples of the digital marketing content you created, including graphics, videos, and written copy. Finally, highlight any notable metrics, such as engagement rates, conversions, or ROI, that demonstrate the success of your projects.<\/p>\n<h3>Is it hard to break into digital marketing?<\/h3>\n<p>Breaking into digital marketing can be challenging, but it&#8217;s not impossible. To succeed, consider taking a <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/courses\/become-a-digital-marketer\/\">digital marketing program<\/a> that provides a strong foundation in digital marketing skills and techniques. Additionally, building a strong digital marketing portfolio, networking with industry professionals, and gaining relevant experience through internships or freelance work can help you break into the field.<\/p>\n<p><span style=\"font-weight: 400;\">For more comprehensive advice, check out our <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/create-marketing-portfolio\/\"><span style=\"font-weight: 400;\">complete step-by-step guide on how to create your marketing portfolio<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to learn more about a career in digital marketing? Why not <a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/short-courses\/become-a-digital-marketer\/?popup-tracking=WYSDN-short-course-DM\">try our free, 5-day course<\/a>, or check out the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/how-ai-is-changing-marketing-roles\/\"><span style=\"font-weight: 400;\">How AI changing marketing roles?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/modern-marketing-org\/\"><span style=\"font-weight: 400;\">Modern marketing org?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/become-a-digital-marketing-specialist\/\">How can you become a digital marketing specialist?<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re thinking about a career in marketing, you&#8217;ll need a portfolio to showcase your skills. Take inspiration from this round-up of marketing portfolio examples from around the web.<\/p>\n","protected":false},"author":125,"featured_media":9828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"yes","_lmt_disable":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-9825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":{"homepage_category_featured":false,"cards_inner_programs_lists_left":"","cards_inner_programs_lists_right":"","related_plan_cards":""},"modified_by":"Rash SEO","_links":{"self":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/9825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/users\/125"}],"replies":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/comments?post=9825"}],"version-history":[{"count":10,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/9825\/revisions"}],"predecessor-version":[{"id":42461,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/9825\/revisions\/42461"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media\/9828"}],"wp:attachment":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media?parent=9825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/categories?post=9825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/tags?post=9825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}