
{"id":9924,"date":"2021-09-28T12:57:47","date_gmt":"2021-09-28T10:57:47","guid":{"rendered":"https:\/\/careerfoundry.inbearbeitung.de\/en\/?p=9924"},"modified":"2022-08-18T10:37:26","modified_gmt":"2022-08-18T08:37:26","slug":"marketing-resume-guide","status":"publish","type":"post","link":"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/marketing-resume-guide\/","title":{"rendered":"How To Write a Marketing Resume: Your Step-by-Step Guide (With Templates and Examples)"},"content":{"rendered":"<p><strong>Preparing to write your marketing resume but not sure where to start? Then you&#8217;ve come to the right place. Keep reading for your complete\u00a0marketing resume guide.<\/strong><\/p>\n<p>Although you may have the necessary skills and experience to land the marketing job of your dreams, you\u2019ll need to do more. It is vital that you know how to write a marketing resume that sells your value to potential employers.<\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll highlight what you need to include in your marketing resume, walk you through the process of writing yours, and show you where to find the best resume templates. If you\u2019d like to jump to a specific section, just use the clickable table of contents.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#purpose\"><span style=\"font-weight: 400;\">What\u2019s the main purpose of your marketing resume?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#components\"><span style=\"font-weight: 400;\">What should you include in your marketing resume?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#guide\"><span style=\"font-weight: 400;\">How to write a marketing resume from start to finish: A step-by-step guide<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#examples\"><span style=\"font-weight: 400;\">Where to find marketing resume examples<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#templates\"><span style=\"font-weight: 400;\">Where to find marketing resume templates<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#faq\"><span style=\"font-weight: 400;\">Marketing resume FAQs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#takeaways\"><span style=\"font-weight: 400;\">Key takeaways and next steps<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ready to perfect the art of marketing-resume-writing? Let\u2019s go!<\/span><\/p>\n<h2 id=\"purpose\"><span style=\"font-weight: 400;\">1. What is the main purpose of your marketing resume?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The main goal of your marketing resume is to show recruiters that you have the essential hard and soft skills and experience required for the job. Your resume should highlight your creativity and analytical skills\u2014both of which you will need for any marketing role.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As much as hiring managers want to know that you\u2019re a person, your marketing resume should contain more professional than personal information. It summarizes and presents the most relevant skills, qualifications, and experiences you have, allowing an employer to scan through and deduce whether or not you might be a fit for the role. It should be a simple, factual document (unlike your <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/create-marketing-portfolio\/\"><span style=\"font-weight: 400;\">marketing portfolio<\/span><\/a><span style=\"font-weight: 400;\">, which is where you can really let your personality and your personal brand shine through!)\u00a0<\/span><\/p>\n<h2 id=\"components\"><span style=\"font-weight: 400;\">2. What should you include in your marketing resume?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It can be quite the dilemma deciding what should and should not make it into your marketing resume. As much as you want to share detailed information about yourself and your skills, it\u2019s important to keep it concise. You don\u2019t want to create a 3-page resume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the must-have sections and information for any marketing resume:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Name and contact info:<\/b><span style=\"font-weight: 400;\"> Include your\u00a0 name, phone number, and email address.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A personal summary:<\/b><span style=\"font-weight: 400;\"> 2-3 profiling sentences at most, summarizing your abilities and professional goals. This is similar to the <\/span><a href=\"https:\/\/www.jobscan.co\/blog\/impactful-linkedin-headline-examples\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">headline summary<\/span><\/a><span style=\"font-weight: 400;\"> you can add to your LinkedIn profile.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Links to relevant online profiles,<\/b><span style=\"font-weight: 400;\"> like LinkedIn or a professional Twitter account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Link to your marketing portfolio: <\/b><span style=\"font-weight: 400;\">This is a personal website that highlights your skills and experience. You\u2019ll find some <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/marketing-portfolio-examples\/\"><span style=\"font-weight: 400;\">marketing portfolio examples to inspire you here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Summary of key marketing skills: <\/b><span style=\"font-weight: 400;\">Include hard and soft skills relevant to marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Education:<\/b><span style=\"font-weight: 400;\"> Share your educational background, especially major degrees and diplomas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professional experience: <\/b><span style=\"font-weight: 400;\">Break down past job roles, including dates and your impact in each role.<\/span><\/li>\n<\/ul>\n<p>Now we know what a marketing resume is and what it should include, let&#8217;s look at how to go about creating one.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9929\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/How-to-write-a-marketing-resume.jpg\" alt=\"A job applicant sitting at a desk with a baby on their lap, writing their marketing resume on a laptop\" width=\"1200\" height=\"600\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/How-to-write-a-marketing-resume.jpg 1200w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/How-to-write-a-marketing-resume-300x150.jpg 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/How-to-write-a-marketing-resume-1024x512.jpg 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/How-to-write-a-marketing-resume-768x384.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 id=\"guide\"><span style=\"font-weight: 400;\">3. How to write a marketing resume: A step-by-step guide<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know what to include, let\u2019s take a closer look at how to organize each section. We\u2019ll also look into how you can use each section to highlight your value to the organization.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Choose a marketing resume template<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Designing your own resume can be tedious, unless you\u2019re a designer!\u00a0 If you don\u2019t have the time or know-how to make one from scratch, choose from the vast array of template options available. We\u2019ll share a few places where you can find good templates later on in this guide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep the following in mind when choosing a template:<\/span><\/p>\n<ul>\n<li><b>Readability:<\/b><span style=\"font-weight: 400;\"> Avoid overly aesthetic designs with illegible text. Design matters, but it would be pointless to submit a pretty resume that recruiters can\u2019t read.\u00a0<\/span><\/li>\n<li><b>Design:<\/b><span style=\"font-weight: 400;\"> We definitely recommend a pop of color on your resume, but keep it minimal. A two-column design might also make it easier to fit more information on your resume.<\/span><\/li>\n<li><b>Formatting:<\/b><span style=\"font-weight: 400;\"> A 2018 Jobscan study showed that over <\/span><a href=\"https:\/\/www.jobscan.co\/blog\/fortune-500-use-applicant-tracking-systems\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">98% of Fortune 500 companies use an Applicant Tracking System (ATS)<\/span><\/a><span style=\"font-weight: 400;\">. These bot-like applications look out for keywords in resumes and are often unable to read images, charts, and other visuals. If your potential employer is one of such companies, then overly stylized resumes like infographic-style resumes, for example, may miss the mark.<\/span><\/li>\n<\/ul>\n<p><b>In a nutshell:<\/b><span style=\"font-weight: 400;\"> Aim to keep the layout and design of your marketing resume simple, clear, legible, and scannable for both humans and software!<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Write a compelling summary<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your personal summary features at the top of your resume, and is your chance to pitch yourself\u2014particularly when the job posting does not call for a cover letter. You should highlight your skills and the relevant experience you can bring to your new role, as well as what kind of opportunities you are looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can be nerve wracking to decide how to present yourself in three sentences. So, as a guide, here are three things to include in your personal summary:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unique selling point, i.e. your core skills and strong points, incorporating keywords from the job description<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Past work experience with quantifiable impact, if possible<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What you hope to bring to your potential role<\/span><\/li>\n<\/ul>\n<p><b>Watch out:<\/b><span style=\"font-weight: 400;\"> A common mistake people make in their summary statement is mentioning what they hope their potential new role will do for them. Sentences like \u201cMarketer hoping to improve skills and gain industry experience\u201d are a no-no, even for entry level jobs. Try these instead:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Creative and analytical digital marketing specialist with expertise in email marketing. 2 years of experience growing a mailing list by 150% using marketing best practices.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Seasoned digital marketing specialist working with B2B and B2C companies. 3+ years of experience developing and implementing SEO strategies to increase traffic and brand conversions by over 100%<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Social media marketer with proficiency in Google Analytics, PPC, and social media analytics. Team player with strong community-building skills and a tireless approach toward reaching marketing targets.<\/span><\/i><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">3. Add your contact information<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is crucial because recruiters often keep you updated about your application using the contact information provided on your resume. So, be sure to include a functional email address and phone number.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Add links to your marketing portfolio<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to your contact information and experience listed on your resume, hiring managers want to see your skills in action. Therefore, include a link to your marketing portfolio. <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/create-marketing-portfolio\/\"><span style=\"font-weight: 400;\">This article explains how to create a marketing portfolio<\/span><\/a><span style=\"font-weight: 400;\"> if you haven\u2019t done so already. You can include a link to your marketing portfolio in the contact information section.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Highlight data-backed skills<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This section allows you to expand on your personal summary. Again, refer to the skills mentioned in the job description. Of course, you don\u2019t need to copy the description word for word, but make sure you prove your matching skills in this section.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep these other tips in mind for an impactful \u201cSkills\u201d section:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use bullet points<\/b><span style=\"font-weight: 400;\"> to go straight to the point, saving time and page space, and making it easier for the reader to see your skills at a glance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Skip the obvious skills<\/b><span style=\"font-weight: 400;\"> like Microsoft Word proficiency and highlight skills that make you indispensable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include data to back up your skills<\/b><span style=\"font-weight: 400;\">. For example, how much did your SEO skills boost traffic? How many sales did your email marketing strategy generate? How much did your content strategy decrease your site\u2019s bounce rate? Remember to use percentages for a stronger impact.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Don\u2019t forget soft skills<\/b><span style=\"font-weight: 400;\"> like communication, teamwork, leadership, or community-building. As usual, add proof. How large a team have you led? How have you shown community-building skills? Be specific.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Write in the active voice.<\/b><span style=\"font-weight: 400;\"> Not only does this back up your communication and writing skills, but it highlights expertise more efficiently. For example, doesn\u2019t \u201cLed a team of 20,\u201d sound better than \u201cIn charge of leading a team of 20\u2026\u201d?<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">6. Include your educational background<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s natural to feel intimidated if you don\u2019t have a <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-degree\/\"><span style=\"font-weight: 400;\">degree in marketing<\/span><\/a><span style=\"font-weight: 400;\">, but that\u2019s actually not necessary for starting a career in the field. There are many other ways to learn the necessary skills, many of which are<a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/career-change\/what-are-transferable-skills\/\" target=\"_blank\" rel=\"noopener\"> transferable from other jobs, career paths, and fields of study<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of whether or not you\u2019ve studied marketing specifically, be sure to mention your significant educational qualifications. Here\u2019s what to keep in mind while filling out this section:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write your educational background beginning with your most recent qualification.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you have a university degree and work experience, it may not be necessary to add your high school diploma\u2014because it goes without saying that you have one.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Spell out your university\u2019s name and mention the degree received in full. For example,<br \/>\n<\/span><i><span style=\"font-weight: 400;\">University of Virginia, Charlottesville, VA<br \/>\n<\/span><\/i><i><i>Bachelor of Arts in Marketing [GPA]<\/i><\/i>The same applies if you have a certification from a bootcamp or an online education provider.<\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Where you do not have work experience yet, it might be worth showcasing any university honors, activities, or projects you\u2019ve completed that are relevant to the field of marketing you want to get into<\/span><\/li>\n<li><span style=\"font-weight: 400;\">If you do not have a university degree, mention your highest educational qualification and include any relevant certifications.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Read <\/span><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/become-a-digital-marketing-specialist\/\"><span style=\"font-weight: 400;\">this article to find out which qualifications you need to become a digital marketing specialist<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Show your professional experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Typically, in the marketing industry, your professional experience can outweigh any degrees or lack thereof. So be sure to include any and every relevant work experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve never had a standard marketing job, talk about the times you tried your hand at marketing your own business. Did you ever manage your family\u2019s business social media accounts? Do you have a blog for which you generate content ideas? Then share how much you\u2019ve grown your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For each experience, add a subheading with the role, organization worked with, and dates showing the period spent at that role. Again, start from the most recent role to the least recent. The dates are vital because they show your career progression and the breadth of your experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you discuss your past roles, you also want to show the value you brought to past employers. So, use figures and specifically highlight what you accomplished during your time there.\u00a0<\/span><\/p>\n<p>Now let&#8217;s take a look at some marketing resume examples to inspire you!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9931\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-resume-sections-guide.jpg\" alt=\"A person sitting on the floor, leaning against a sofa, writing their marketing resume on a laptop\" width=\"1200\" height=\"600\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-resume-sections-guide.jpg 1200w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-resume-sections-guide-300x150.jpg 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-resume-sections-guide-1024x512.jpg 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Marketing-resume-sections-guide-768x384.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 id=\"examples\"><span style=\"font-weight: 400;\">4. Where to find marketing resume examples<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The following articles share some useful real-life marketing resume examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.beamjobs.com\/resumes\/marketing-resume-examples\" rel=\"noopener\"><span style=\"font-weight: 400;\">Beamjobs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/blog.kickresume.com\/2018\/05\/10\/10-real-marketing-resume-examples\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kickresume<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.indeed.com\/career-advice\/resume-samples\/marketing-and-sales-resumes\/marketing\" rel=\"noopener\"><span style=\"font-weight: 400;\">Indeed<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.jobhero.com\/resume\/examples\/marketing\" rel=\"noopener\"><span style=\"font-weight: 400;\">JobHero<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.livecareer.com\/resume\/examples\/marketing\" rel=\"noopener\"><span style=\"font-weight: 400;\">LiveCareer<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Before you start writing your own resume, we recommend reading through some of these examples to get a feel for what works well on a marketing resume. This will inspire you when it comes to creating your own!<\/span><\/p>\n<h2 id=\"templates\"><span style=\"font-weight: 400;\">5. The best marketing resume templates for 2022<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we mentioned, you can use a resume template to build the foundation of your resume. The good news is, there are lots of free, customizable options out there for you to choose from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some great resources for finding marketing resume templates:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HubSpot\u2019s round-up of <\/span><a href=\"https:\/\/offers.hubspot.com\/marketing-resume-templates\" rel=\"noopener\"><span style=\"font-weight: 400;\">free resume templates<\/span><\/a><span style=\"font-weight: 400;\"> for marketing, sales, and service jobs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Word\u2019s resume template<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mac OS Pages resume templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.canva.com\/resumes\/templates\/\" rel=\"noopener\"><span style=\"font-weight: 400;\">Canva\u2019s collection of free resume templates<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These templates provide the basic framework and design that will ensure your marketing resume is professional, polished, and easy to read.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9932\" src=\"http:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Top-tips-for-your-marketing-resume.jpg\" alt=\"A person in side profile, sitting at a desk, looking through their marketing resume on a laptop\" width=\"1200\" height=\"600\" title=\"\" srcset=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Top-tips-for-your-marketing-resume.jpg 1200w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Top-tips-for-your-marketing-resume-300x150.jpg 300w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Top-tips-for-your-marketing-resume-1024x512.jpg 1024w, https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-content\/uploads\/2021\/09\/Top-tips-for-your-marketing-resume-768x384.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2 id=\"faq\"><span style=\"font-weight: 400;\">6. Marketing resume FAQs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before we wrap this guide up, let\u2019s answer some frequently asked questions about building a marketing resume.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How long should my marketing resume be?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ideally, your marketing resume should be one page long, especially if you\u2019re an entry level applicant. One-page resumes are easier to review and often present all the relevant information as concisely as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a marketing veteran with years of experience enough to fill more than one page, then stick to a maximum of two pages. Any more than that and your resume is probably full of unnecessary information that will overwhelm the relevant content.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What is the best format for a marketing resume?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketing recruiters tend to prefer straightforward, traditional resumes. So, stick to basic, chronological resumes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for document formats, .doc and .docx files are the most ATS-readable since they are text-based. But if the submission portal indicates that PDF files are acceptable, you can use those as well.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What will make my marketing resume stand out?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Clear writing, succinct bullet points, and obvious industry expertise will help you stand out on paper.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Should I optimize my marketing resume for certain keywords?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, especially if you\u2019re submitting your resume via recruiting software. Naturally, keywords such as \u201cSEO\u201d and \u201csocial media marketing\u201d will pop up in most marketing resumes, so you don\u2019t have to keyword stuff. However, it\u2019s important to make sure you\u2019re using industry terms as much as possible to keep your resume optimized.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What sections aren\u2019t necessary for a marketing resume?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Some sections are optional and may be included based on your knowledge of company culture and whether you have room in your resume for additional sections. A few unnecessary but potentially valuable resume sections are:<\/span><b><\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Career objective: <\/b><span style=\"font-weight: 400;\">Employers care more about what you\u2019re bringing to the table than helping you build a career. So they may not be too interested in where you see yourself professionally in the future.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hobbies:<\/b><span style=\"font-weight: 400;\"> This is also far from essential, but some hiring managers like to see a hint of personality. Plus, some hobbies speak to an analytic mind, grit, or even passion that helps managers see if you\u2019re a good fit for the company culture.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant volunteer opportunities:<\/b><span style=\"font-weight: 400;\"> These can be a great way to show expertise, especially if you don\u2019t have strong professional marketing experience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevant honors or personal accomplishments: <\/b><span style=\"font-weight: 400;\">These can also speak to your personality and interests.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">What\u2019s more important, my marketing resume or my portfolio?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Both are critical. Not every job might require a resume, but it\u2019s worth having one on hand to customize as needed instead of starting from scratch whenever you need a resume. Portfolios are crucial as a marketing professional; they go a long way in proving your skills and experience.<\/span><\/p>\n<h2 id=\"takeaways\"><span style=\"font-weight: 400;\">7. Key takeaways and next steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Learning how to write a marketing resume can help you stand out from other applicants. To write a resume that gets recruiters\u2019 attention, you have to be specific, data-driven, and strategic. Highlight your unique selling point as well as essential soft skills. It is also vital that you pay attention to the job description itself to know which skills to focus on in your resume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep these steps in mind:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find an effective marketing resume template<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write a compelling summary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add contact information, social profiles, and portfolio links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t forget to add educational qualifications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include skills and professional experience<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You\u2019re all set to write a winning marketing resume! If you\u2019d like to learn more about forging a career in digital marketing, why not try out this<a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/short-courses\/become-a-digital-marketer\/?popup-tracking=WYSDN-short-course-DM\"> free, self-paced course<\/a>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> You may also be interested in reading these guides:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/how-to-become-a-digital-marketer\/\"><span style=\"font-weight: 400;\">Am I a good fit for a career in digital marketing?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/create-marketing-portfolio\/\"><span style=\"font-weight: 400;\">How to create an awesome marketing portfolio: Your step-by-step guide<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/careerfoundry.inbearbeitung.de\/en\/blog\/digital-marketing\/digital-marketing-specialist-salary\/\"><span style=\"font-weight: 400;\">The ultimate digital marketing specialist salary guide<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A marketing resume should highlight your main skills and the value you can bring, while being optimized for humans and ATS software. Learn how to write a winning marketing resume in this step-by-step guide.<\/p>\n","protected":false},"author":124,"featured_media":9928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[44],"tags":[],"class_list":["post-9924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":{"homepage_category_featured":false},"modified_by":null,"_links":{"self":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/9924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/users\/124"}],"replies":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/comments?post=9924"}],"version-history":[{"count":0,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/posts\/9924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media\/9928"}],"wp:attachment":[{"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/media?parent=9924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/categories?post=9924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/careerfoundry.inbearbeitung.de\/en\/wp-json\/wp\/v2\/tags?post=9924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}