Digital Marketing Program
Develop the skills of a digital marketer, learn how to leverage AI, and work with expert mentors to prepare for a lasting career in tech. All in an online, self-paced setup, with a job guarantee at graduation.
Launch a career in tech that lasts
Launch a new career as a digital marketer in as little as 4 months.
Graduate with our job guarantee
Land a job within 6 months of graduation—or we’ll refund your tuition.
+$15,082
the average salary increase per year
"I was really able to dig into concepts and learn the technical skills that I am able to directly apply to roles. I feel more confident in my skillset moving forward since I got a thorough foundation to build off of in the CareerFoundry course."
Dani Rodriguez
10,000+ CareerFoundry graduates have launched exciting tech careers
Hands-on education in the skills of the future
We work together with skilled industry experts to create learning materials to get you job-ready. Manage your schedule however you like and dedicate anything from 15 to 40 hours per week to your studies.
Completion times are approximations based on the progress of our current students and graduates
Intro to Digital Marketing
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.
1.1 Digital Marketing Strategy
Learn about the various digital marketing channels and how to break down a digital marketing strategy.1.2 Personas & Competitors
Develop a buyer persona and conduct competitor research to inform the development of a brand.1.3 Defining Your Brand
Explore the concept of branding and design a brand and Unique Value Proposition for your business.1.4 Planning a Digital Marketing Campaign
Learn how to plan a social media marketing campaign.1.5 Creating Digital Content
Discover how to create branded content for Instagram and launch a social media marketing campaign.1.6 Digital Marketing Careers
Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.1.7 Marketing Analytics
Analyze the performance of your campaign and compare the results against your key performance indicators (KPIs). Learn how to draw insights from the data to best inform future strategy recommendations.1.8 Presenting Campaign Results
Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.
Digital Marketing Immersion
Immerse yourself into the mindset, processes, and tools that digital marketing professionals use every day. You’ll complete a total of Achievements, consisting of several tasks each.
1. Content Marketing
Start your digital marketing journey with content marketing; writing blog articles, creating landing pages, and learning about key performance indicators (KPIs).1.1 Digital Marketing Fundamentals
1.2 Intro to Content Marketing
1.3 Target Market Research
1.4 Branding & Buyer Personas
1.5 Blog Writing1.6 Landing Page Creation
1.7 Launching a Website
1.8 Portfolio Case Studies
1.9 Capstone Project
2. SEO & Email Marketing
Learn about search engine optimization (SEO) and Google Analytics to plan and launch an email marketing campaign for your first project.2.1 On-Page SEO
2.2 Off-Page SEO
2.3 Google Analytics
2.4 Email Marketing Fundamentals
2.5 Writing for Email Marketing2.6 Email Design & Campaign Launch
2.7 Project Reflections
2.8 Data Interpretation & Reporting
2.9 Capstone Project
3. Social Media Marketing & Branding
Dive into social media strategy as part of your second project, developing strategies for working with new clients—from pitching ideas, to presenting strategies, and getting ‘buy-in’.3.1 Social Media Marketing Strategy
3.2 Content Planning and Calendars
3.3 Social Media Branding
3.4 Client Presentations
3.5 Creating Social Media Content3.6 Creating Video Content
3.7 Community Management
3.8 Growth Strategies
3.9 Capstone Project
4. Performance Marketing
Delve into paid marketing and ad creation. Set up some of your very first paid campaigns and learn how to analyze your results, as well as learn what it means to be an ethical marketer.4.1 Intro to Paid Marketing
4.2 Developing Ethical Ad Strategies
4.3 Creating Facebook Ads
4.4 Creating Google Ads4.5 Analyzing Ad Performance
4.6 Performance Optimization & A/B Testing
4.7 Performance Report & Case Study
4.8 Capstone Project
5. Multi-Channel Marketing & Analytics
Learn how to analyze data from various channels and how to use those findings toward collaborating with others to create a winning brand strategy for your own brand.5.1 Intro to Multi-Channel Marketing
5.2 Metrics in Multi-Channel Marketing
5.3 Analyzing Channel Performance
5.4 Cross-Channel Correlation Analysis
5.5 Creating & Presenting a Multi-Channel Strategy5.6 Project Management for Digital Marketers
5.7 Collaboration & Writing Briefs
5.8 Digital Marketing Portfolios
5.9 Capstone Project
Job Preparation Course
Create a career plan with your personal career specialist. From CV creation through to job preparation, you will learn the skills to launch a career that lasts.
1. Pair up with a Career Specialist in your area
2. Design your online presence
3. Create a winning resume (CV) showcasing your new skills and marketing your transferable ones
4. Showcase your work in a winning portfolio
5. Discover new corridors for finding job opportunities
6. Find perfect-fit positions
7. Create a cover letter that will get you noticed
8. Prepare for job interviews with expert support
Human-centric learning in a remote setup
Practical, innovative, and human-centric learning in a fully remote setup.
1:1 support from your expert mentor
Your mentor, a senior in the field, guides your career; while your tutor offers assignment feedback within 24 hours.
Break into tech with the skills of in-demand professions
Learn essential marketing skills from researching materials to launching campaigns. Our innovative project-based curriculum takes you through theory and into immersive tasks. Put everything you learn to immediate practical use through hands-on projects you’ll build your extensive portfolio around.
100% online learning
Work to your own timetable—not rigid class calendars. No need to quit your job or put life on hold, since you decide when and where you learn.
Practical experience in the tools of the future
Your mentor and tutor will teach you to use generative AI to become more effective in your work, so you can launch a career that lasts.
Want to know if digital marketing is right for you?
Find out with a free 5-step short course
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Get to know us at live events
Join any of our upcoming free events covering data, design, marketing, product, as well as real-time skills workshops.
Flexible study for beginners
Tuition fee
Flexible payment options for students from all backgrounds.
Our digital marketing cohort starts every second week on Mondays.
What you’ll get
Still curious? Read more about developments in the marketing industry
We’ve handpicked these articles to help you understand key jobs in the tech industry in more detail, and figure out if it’s the right career path for you.
FAQs
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