Digital Marketing Program Curriculum

A learning experience that’s as rigorous and in sync with the industry as it is suited to beginners and upskillers alike.

Curriculum overview

Part-time
Flexible
Full-time
Intro to Digital Marketing
approx.
1 month
Digital Marketing Immersion
approx.
6 months
Intro to Digital Marketing
approx.
0.5 - 1 month
Digital Marketing Immersion
approx.
3 - 6 months
Intro to Digital Marketing
approx.
0.5 months
Digital Marketing Immersion
approx.
3 months
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Completion times are approximations based on the progress of our current students and graduates.

Intro to Digital Marketing
Digital Marketing Immersion

Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.

curriculum curriculum-box heading image
1.1 Digital Marketing Strategy

Learn about the various digital marketing channels and how to break down a digital marketing strategy.

1.2 Personas & Competitors

Develop a buyer persona and conduct competitor research to inform the development of a brand.

1.3 Defining Your Brand

Explore the concept of branding and design a brand and UVP for your business.

1.4 Planning a Digital Marketing Campaign

Learn how to plan a social media marketing campaign.

1.5 Creating Digital Content

Explore how to create branded content for and launch a social media marketing campaign on Instagram.

1.6 Digital Marketing Careers

Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.

1.7 Marketing Analytics

Analyze the performance of your campaign and compare the results against your KPIs. Draw insights from the data to inform recommendations for future strategies.

1.8 Presenting Campaign Results

Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.

Immerse yourself into the mindset, processes, and tools that digital marketing professionals use every day. You’ll complete a total of Achievements, consisting of several tasks each.

curriculum curriculum-box heading image
Achievement 1
Achievement 2
Achievement 3
Achievement 4
Achievement 5
Content Marketing

You’ll get started on your digital marketing journey with content marketing—from writing blog articles to creating landing pages and learning about KPIs.

Digital Marketing Fundamentals

Intro to Content Marketing

Target Market Research

Branding & Buyer Personas

Blog Writing

Landing Page Creation

Launching a Website

Portfolio Case Studies

Capstone Project

SEO & Email Marketing

Learn about search engine optimization and Google Analytics, and plan and launch an email marketing campaign for your first project.

On-Page SEO

Off-Page SEO

Google Analytics

Email Marketing Fundamentals

Writing for Email Marketing

Email Design & Campaign Launch

Project Reflections

Data Interpretation & Reporting

Capstone Project

Social Media Marketing & Branding

Dive into social media strategy as part of your second project, and develop strategies for working with new clients—from pitching ideas, to presenting strategies, and getting buy-in.

Social Media Marketing Strategy

Content Planning & Calendars

Social Media Branding

Client Presentations

Creating Social Media Content

Creating Video Content

Community Management

Growth Strategies

Capstone Project

Performance Marketing

Delve into paid marketing and ads. You’ll set up some of your very first paid campaigns and learn how to analyze your results, as well as learning what it means to be an ethical marketer.

Intro to Paid Marketing

Developing Ethical Ad Strategies

Creating Facebook Ads

Creating Google Ads

Analyzing Ad Performance

Performance Optimization & A/B Testing

Performance Report & Case Study

Capstone

Multi-Channel Marketing & Analytics

Learn how to analyze data from various channels, and how to use findings and collaborate with others to create a strategy for your own brand.

Intro to Multi-Channel Marketing

Funnels & Metrics for Multi-Channel Strategies

Analyzing Channel Performance

Creating a Multi-Channel Strategy

Presenting a Multi-Channel Strategy

Project Management for Digital Marketers

Collaboration, Documentation, & Creative Briefs

Digital Marketing Portfolios

Capstone Project

Intro to Digital Marketing

Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.

1.1 Digital Marketing Strategy

1.2 Personas & Competitors

1.3 Defining Your Brand

1.4 Planning a Digital Marketing Campaign

1.5 Creating Digital Content

1.6 Digital Marketing Careers

1.7 Marketing Analytics

1.8 Presenting Campaign Results

Digital Marketing Immersion

Immerse yourself into the mindset, processes, and tools that digital marketing professionals use every day. You’ll complete a total of six Achievements, consisting of several tasks each.

about ux

Built on proven learning theories and industry expertise

Dive into a comprehensive and varied learning experience designed to take you from beginner to pro.

Each course is packed with reading materials and supporting videos, audio learning options, and more.

Our instructional designers work hand-in-hand with seasoned experts in the field to keep our curriculum rooted in proven learning theories, and in-sync with the industry.

Graduate portfolios

See some of the incredible work our students complete during the Digital Marketing Program.

Create your portfolio with industry-standard tools

Digital Marketing Tools

We’ve partnered up with industry-standard tool providers to make sure you have access to the tools you’ll likely use in your new career. Through free trials and special discounts exclusively available to CareerFoundry students, you’ll get to test out which tools work best for your needs.

What our graduates have to say

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