Digital Marketing Program Curriculum

A learning experience that’s as rigorous and in sync with the industry as it is suited to beginners and upskillers alike.

Curriculum overview

Part-time
Flexible
Full-time
Intro to Digital Marketing
approx.
1 month
Digital Marketing Immersion
approx.
6 months
Intro to Digital Marketing
approx.
0.5 - 1 month
Digital Marketing Immersion
approx.
3 - 6 months
Intro to Digital Marketing
approx.
0.5 months
Digital Marketing Immersion
approx.
3 months
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Completion times are approximations based on the progress of our current students and graduates.

Intro to Digital Marketing
Digital Marketing Immersion

Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.

curriculum curriculum-box heading image
1.1 Digital Marketing Strategy

Learn about the various digital marketing channels and how to break down a digital marketing strategy.

1.2 Personas & Competitors

Develop a buyer persona and conduct competitor research to inform the development of a brand.

1.3 Defining Your Brand

Explore the concept of branding and design a brand and UVP for your business.

1.4 Planning a Digital Marketing Campaign

Learn how to plan a social media marketing campaign.

1.5 Creating Digital Content

Explore how to create branded content for and launch a social media marketing campaign on Instagram.

1.6 Digital Marketing Careers

Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.

1.7 Marketing Analytics

Analyze the performance of your campaign and compare the results against your KPIs. Draw insights from the data to inform recommendations for future strategies.

1.8 Presenting Campaign Results

Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.

Immerse yourself into the mindset, processes, and tools that data professionals use every day. You’ll complete a total of Achievements, consisting of several tasks each.

curriculum curriculum-box heading image
Achievement 1
Achievement 2
Achievement 3
Achievement 4
Achievement 5
Content Marketing

You’ll get started on your digital marketing journey with content marketing—from writing blog articles to creating landing pages and learning about KPIs.

1.1

Digital Marketing Fundamentals

1.2

Intro to Content Marketing

1.3

Target Market Research

1.4

Branding & Buyer Personas

1.5

Blog Writing

1.6

Landing Page Creation

1.7

Launching a Website

1.8

Portfolio Case Studies

1.9

Capstone Project

SEO & Email Marketing

Learn about search engine optimization and Google Analytics, and plan and launch an email marketing campaign for your first project.

2.1

On-Page SEO

2.2

Off-Page SEO

2.3

Google Analytics

2.4

Email Marketing Fundamentals

2.5

Writing for Email Marketing

2.6

Email Design & Campaign Launch

2.7

Project Reflections

2.8

Data Interpretation & Reporting

2.9

Capstone Project

Social Media Marketing & Branding

Dive into social media strategy as part of your second project, and develop strategies for working with new clients—from pitching ideas, to presenting strategies, and getting buy-in.

3.1

Social Media Marketing Strategy

3.2

Content Planning & Calendars

3.3

Social Media Branding

3.4

Client Presentations

3.5

Creating Social Media Content

3.6

Creating Video Content

3.7

Community Management

3.8

Growth Strategies

3.9

Capstone Project

Performance Marketing

Delve into paid marketing and ads. You’ll set up some of your very first paid campaigns and learn how to analyze your results, as well as learning what it means to be an ethical marketer.

4.1

Intro to Paid Marketing

4.2

Developing Ethical Ad Strategies

4.3

Ad Tracking & Platforms

4.4

Creating Ads for Social Media

4.5

Creating Ads for Search Engines

4.6

Analyzing Ad Performance

4.7

Optimizing Ad Performance

4.8

Performance Report & Case Study

4.9

Capstone Project

Multi-Channel Marketing & Analytics

Learn how to analyze data from various channels, and how to use findings and collaborate with others to create a strategy for your own brand.

5.1

Intro to Multi-Channel Marketing

5.2

Funnels & Metrics for Multi-Channel Strategies

5.3

Analyzing Channel Performance

5.4

Creating a Multi-Channel Strategy

5.5

Presenting a Multi-Channel Strategy

5.6

Project Management for Digital Marketers

5.7

Collaboration, Documentation, & Creative Briefs

5.8

Digital Marketing Portfolios

5.9

Capstone Project

Intro to Digital Marketing

Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.

1.1 Digital Marketing Strategy

1.2 Personas & Competitors

1.3 Defining Your Brand

1.4 Planning a Digital Marketing Campaign

1.5 Creating Digital Content

1.6 Digital Marketing Careers

1.7 Marketing Analytics

1.8 Presenting Campaign Results

Digital Marketing Immersion

Immerse yourself into the mindset, processes, and tools that data professionals use every day. You’ll complete a total of six Achievements, consisting of several tasks each.

about ux

Built on proven learning theories and industry expertise

Dive into a comprehensive and varied learning experience designed to take you from beginner to pro.

Each course is packed with reading materials and supporting videos, audio learning options, and more.

Our instructional designers work hand-in-hand with seasoned experts in the field to keep our curriculum rooted in proven learning theories, and in-sync with the industry.

Graduate portfolios

See some of the incredible work our students complete during the Digital Marketing Program.

Create beautiful work with industry-standard tools

Digital Marketing Tools

We’ve partnered up with industry-standard tool providers to make sure you have access to the tools you might use on the job. Through free trials and special discounts available to CF students, you’ll be able to try out a variety of tools to see what works best for you. Check out our perks page or Course Prep in your course for more information on tool discounts.

What our graduates have to say

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