Digital Marketing Program Curriculum
A learning experience that’s as rigorous and in sync with the industry as it is suited to beginners and upskillers alike.
Skills-focused
Every aspect of our curriculum is specifically designed to cultivate the industry’s most in-demand skills. From statistical analysis and testing to data visualization, predictive analysis—and everything in between—you’ll graduate with everything you need to thrive in your new career.
Rigorously practical
Our project-based curriculum takes you well beyond theory to immerse you in the kind of work you’ll be doing on the job. You’ll put everything you learn to immediate, practical use through hands-on projects—all integral to the professional portfolio you’ll build along the way.
Written by experts
Our instructional designers and editors work together with subject matter experts—seasoned and skilled practitioners—to create and continuously update learning materials and project briefs that equip you with the industry knowledge and skills that will get you hired.
Curriculum overview
1 month
6 months
1 - 2 months
3 - 6 months
0.5 months
3 months
Completion times are approximations based on the progress of our current students and graduates.
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.
1.1 Digital Marketing Strategy
Learn about the various digital marketing channels and how to break down a digital marketing strategy.
1.2 Personas & Competitors
Develop a buyer persona and conduct competitor research to inform the development of a brand.
1.3 Defining Your Brand
Explore the concept of branding and design a brand and UVP for your business.
1.4 Planning a Digital Marketing Campaign
Learn how to plan a social media marketing campaign.
1.5 Creating Digital Content
Explore how to create branded content for and launch a social media marketing campaign on Instagram.
1.6 Digital Marketing Careers
Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.
1.7 Marketing Analytics
Analyze the performance of your campaign and compare the results against your KPIs. Draw insights from the data to inform recommendations for future strategies.
1.8 Presenting Campaign Results
Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.
Immerse yourself into the mindset, processes, and tools that data professionals use every day. You’ll complete a total of six projects (achievements) consisting of several tasks each.
Achievement 1
Achievement 2
Achievement 3
Achievement 4
Achievement 5
Content Marketing
You’ll get started on your digital marketing journey with content marketing—from writing blog articles to creating landing pages and learning about KPIs.
Digital Marketing Fundamentals
Intro to Content Marketing
Target Market Research
Branding & Buyer Personas
Blog Writing
Landing Page Creation
Launching a Website
Portfolio Case Studies
Capstone Project
SEO & Email Marketing
Learn about search engine optimization and Google Analytics, and plan and launch an email marketing campaign for your first project.
On-Page SEO
Off-Page SEO
Google Analytics
Email Marketing Fundamentals
Writing for Email Marketing
Email Design & Campaign Launch
Project Reflections
Data Interpretation & Reporting
Capstone Project
Social Media Marketing & Branding
Dive into social media strategy as part of your second project, and develop strategies for working with new clients—from pitching ideas, to presenting strategies, and getting buy-in.
Social Media Marketing Strategy
Content Planning & Calendars
Social Media Branding
Client Presentations
Creating Social Media Content
Creating Video Content
Community Management
Growth Strategies
Capstone Project
Performance Marketing
Delve into paid marketing and ads. You’ll set up some of your very first paid campaigns and learn how to analyze your results, as well as learning what it means to be an ethical marketer.
Intro to Paid Marketing
Developing Ethical Ad Strategies
Ad Tracking & Platforms
Creating Ads for Social Media
Creating Ads for Search Engines
Analyzing Ad Performance
Optimizing Ad Performance
Performance Report & Case Study
Capstone Project
Multi-Channel Marketing & Analytics
Learn how to analyze data from various channels, and how to use findings and collaborate with others to create a strategy for your own brand.
Intro to Multi-Channel Marketing
Funnels & Metrics for Multi-Channel Strategies
Analyzing Channel Performance
Creating a Multi-Channel Strategy
Presenting a Multi-Channel Strategy
Project Management for Digital Marketers
Collaboration, Documentation, & Creative Briefs
Digital Marketing Portfolios
Capstone Project
Intro to Digital Marketing
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.
1.1 Digital Marketing Strategy
1.2 Personas & Competitors
1.3 Defining Your Brand
1.4 Planning a Digital Marketing Campaign
1.5 Creating Digital Content
1.6 Digital Marketing Careers
1.7 Marketing Analytics
1.8 Presenting Campaign Results
Digital Marketing Immersion
Immerse yourself into the mindset, processes, and tools that data professionals use every day. You’ll complete a total of six projects (achievements) consisting of several tasks each.
Preparing & Analyzing Data
You’ll get started on your digital marketing journey with content marketing—from writing blog articles to creating landing pages and learning about KPIs.
-
1.1
Digital Marketing Fundamentals
-
1.2
Intro to Content Marketing
-
1.3
Target Market Research
-
1.4
Branding & Buyer Personas
-
1.5
Blog Writing
-
1.6
Landing Page Creation
-
1.7
Launching a Website
-
1.8
Portfolio Case Studies
-
1.9
Capstone Project
SEO & Email Marketing
Learn about search engine optimization and Google Analytics, and plan and launch an email marketing campaign for your first project.
-
2.1
On-Page SEO
-
2.2
Off-Page SEO
-
2.3
Google Analytics
-
2.4
Email Marketing Fundamentals
-
2.5
Writing for Email Marketing
-
2.6
Email Design & Campaign Launch
-
2.7
Project Reflections
-
2.8
Data Interpretation & Reporting
-
2.9
Capstone Project
Social Media Marketing & Branding
Dive into social media strategy as part of your second project, and develop strategies for working with new clients—from pitching ideas, to presenting strategies, and getting buy-in.
-
3.1
Social Media Marketing & Branding
-
3.2
Content Planning & Calendars
-
3.3
Social Media Branding
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3.4
Client Presentations
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3.5
Creating Social Media Content
-
3.6
Creating Video Content
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3.7
Community Management
-
3.8
Growth Strategies
-
3.9
Capstone Project
Performance Marketing
Delve into paid marketing and ads. You’ll set up some of your very first paid campaigns and learn how to analyze your results, as well as learning what it means to be an ethical marketer.
-
4.1
Intro to Paid Marketing
-
4.2
Developing Ethical Ad Strategies
-
4.3
Ad Tracking & Platforms
-
4.4
Creating Ads for Social Media
-
4.5
Creating Ads for Search Engines
-
4.6
Analyzing Ad Performance
-
4.7
Optimizing Ad Performance
-
4.8
Performance Report & Case Study
-
4.9
Capstone Project
Multi-Channel Marketing & Analytics
Learn how to analyze data from various channels, and how to use findings and collaborate with others to create a strategy for your own brand.
-
5.1
Intro to Multi-Channel Marketing
-
5.2
Funnels & Metrics for Multi-Channel Strategies
-
5.3
Analyzing Channel Performance
-
5.4
Creating a Multi-Channel Strategy
-
5.5
Presenting a Multi-Channel Strategy
-
5.6
Project Management for Digital Marketers
-
5.7
Collaboration, Documentation, & Creative Briefs
-
5.8
Digital Marketing Portfolios
-
5.9
Capstone Project
Advanced Analytics & Dashboard Design
Complete an analysis project using data of your choosing, and build on your advanced analytics skills by taking a dive into machine learning and regression analysis.
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6.1
Sourcing Open Data
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6.2
Exploring Relationships
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6.3
Geographical Visualizations with Python
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6.4
Supervised Machine Learning: Regression
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6.5
Unsupervised Machine Learning: Clustering
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6.6
Sourcing & Analyzing Time Series Data
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6.7
Creating Data Dashboards
Built on proven learning theories and industry expertise
Dive into a comprehensive and varied learning experience designed to take you from beginner to pro.
Each course is packed with reading materials and supporting videos, audio learning options, and more.
Our instructional designers work hand-in-hand with seasoned experts in the field to keep our curriculum rooted in proven learning theories, and in-sync with the industry.
Graduate portfolios
See some of the incredible work our students complete during the Digital Marketing Program.
Create beautiful work with industry-standard tools
Digital Marketing Tools
We’ve partnered up with industry-standard tool providers to make sure you have access to the tools you might use on the job. Through free trials and special discounts available to CF students, you’ll be able to try out a variety of tools to see what works best for you. Check out our perks page or Course Prep in your course for more information on tool discounts.
What our graduates have to say
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