Intro to Digital Marketing Course

Learn the essentials
of digital marketing in 1 month
Study flexibly
at a pace of 15-20 hours per week
Deliver your first marketing campaign
guided by your mentor and tutor

Want to know if digital marketing is right for you?

Find out with a free 5-day email short course.

Curious about this course?

Contact us to find out if it’s right for you

Career Advisor

“How would you like to get in touch?”

“I’m here to help you learn more about digital marketing”

Alana, Senior Career Advisor

Want to know if digital marketing is right for you?

Find out with a free 5-day email short course.

Curious about this course?

Contact us to find out if it’s right for you

Career Advisor

“How would you like to get in touch?”

“I’m here to help you learn more about digital marketing”

Alana, Senior Career Advisor

Curious about transitioning into a tech field? Why not schedule a quick chat with one of our program advisors today to find out if this could be an option for you!

Intro to Digital Marketing details

In this course, you will

Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.

Explore the ins and outs of digital marketing strategy, competitor research, personas, and branding, before creating and launching content of your own design.

Learn how to analyze your campaign results and effectively communicate your findings and recommendations to colleagues and stakeholders.

Work 1:1 with an expert mentor and tutor, who will give you personalized feedback and insights into life as a digital marketer.

Join an active community of over 5000 graduates and 700 instructors, and get access to exclusive digital marketing events and webinars.


Fully online

Study for 15-20 hours per week for one month

Personalized mentorship

Our course mentors are rated 4.91/5

Outcome oriented

Gain practical digital marketing skills and deliver your first marketing campaign

Why learn digital marketing?

The field of digital marketing is huge—and will only get bigger

As the market grows and businesses face a significant skills shortage, digital marketers are in high demand, and enjoy a rich variety of opportunities and competitive compensation.

Help businesses reach a wider audience

Companies know how beneficial the internet and digital platforms are. Digital marketing reaches a wider audience, and allows companies to scale their business further, and generate more revenue.

Boost your career with digital marketing skills

Mastery of digital marketing skills will keep you one step ahead of industry trends, no matter what sector you work in.

Why choose a CareerFoundry intro course?

Work with your very own course tutor and mentor

You'll enjoy a truly collaborative online learning experience, with tailored written and video feedback on everything you do from experts who work in your new field day in, day out.

Get the perfect balance of theory and practice

From day one, you'll put your newfound knowledge of digital marketing into practice as you work towards delivering your marketing campaign.

Love marketing? Take your first step toward becoming a digital marketer

There's a good chance you'll fall in love with digital marketing. If you do, this course will have you one step ahead of the game, with a completed portfolio project to showcase your newfound skills to potential employers.

The objectives are clear, the content is well written and informative, the tasks helped me master the concepts, and the mentors provided invaluable feedback. Enrolling at CareerFoundry was the best career decision I've made in a long time.

CareerFoundry Graduate

Meet your new team

Our dual mentorship model pairs you with not one, but two industry experts—your mentor and your course tutor. They're at the top of their game in digital marketing and work in tandem to inspire you to exceed your expectations, providing individualized feedback and guidance as you work towards delivering your first digital marketing project.

Your mentor

is a senior digital marketer dedicated to training the next generation of digital marketers and marketing-minded managers.

Your mentor will be there to give you feedback on your portfolio project.

Your tutor

is a practicing digital marketer who knows the course material inside-out.

Your tutor will be giving you timely feedback on all your submissions.

Our mentors and tutors haven’t just made a name for themselves at top companies in the industry—they've helped shape it.

A project-based curriculum that gets you thinking like a digital marketer.

Learn the essential principles, key skills, and mindset that make digital marketing so valuable.

Created by experienced instructional designers, authored by industry experts, and kept up-to-date by course editors, our curriculum will serve as the foundation of your learning experience.

Digital Marketing Strategy

Learn about the various digital marketing channels and how to break down a digital marketing strategy.

Personas & Competitors

Develop a buyer persona and conduct competitor research to inform the development of a brand.

Defining Your Brand

Explore the concept of branding and design a brand and UVP for your business.

Planning a Digital Marketing Campaign

Learn how to plan a social media marketing campaign.

Creating Digital Content

Explore how to create branded content for and launch a social media marketing campaign on Instagram.

Digital Marketing Careers

Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.

Marketing Analytics

Analyze the performance of your campaign and compare the results against your KPIs. Draw insights from the data to inform recommendations for future strategies.

Presenting Campaign Results

Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.

Visualizing Data Insights

Build helpful visualizations of your data to present your findings to stakeholders. Based on the type of data you are working with, choose the most effective visualization for the problem you’re trying to solve.

Storytelling with Data

Present the results of your analysis to others, providing a compelling narrative around old and new assumptions, and insights into a business problem.

Your first step to becoming a digital marketer

If you fall (even more deeply) in love with digital marketing during this course, you can move seamlessly onto our career-change Digital Marketing Program.

Portfolio Projects

Review a selection of some of the work our students have completed in recent months.


Intro to Digital Marketing

A simple, one-time payment to kickstart your digital marketing journey.
  • Learn through our comprehensive, project-based curriculum
  • Receive regular, personalized feedback from your course tutor
  • Deliver your first digital marketing campaign, which will form the basis of your professional portfolio
  • Get an in-depth review of your final project from your mentor on a video call
  • Gain exclusive access to our global community—plus events and webinars
  • Take your first step towards a career in digital marketing


1.    Who is the course for?
Our courses have been designed to be easily understood by anyone—complete beginners included! Whether you want to start a career as a digital marketer or just want to enhance your marketing skills, this course provides a beginner-friendly starting point.
2.    What will I have by the end of the course?
By the end of this course, you will have a solid understanding of digital marketing, and key skills for the job—including practical knowledge of common tools used in digital marketing, and a project you can add to your professional portfolio.
3.    How long will it take?
This course takes about one month to complete if you study for 15-20 hours per week. If you need it, we do allow a 1-month extension, including mentor time, at no extra cost. You can also complete the course in less than a month if you’re able to study for more than 20 hours per week.
4.    What do I need to get started?
All the tools you’ll use in this course are free, so you don’t need to purchase anything in advance. All you’ll need is a laptop, a smart phone, an internet connection, and a healthy dose of enthusiasm—we provide the rest!
5.    Is the course content practical?
Yes. The course is based on a practical, project-based learning format. You will learn the essential skills that employers are looking for in a digital marketer.
6.    Does my background or age matter?
From dancers to Uber drivers, we have trained people from all walks of life into successful tech professionals. The course requires no previous experience, and there are no age restrictions.
7.    How does the course differ from other online digital marketing courses?
While there are many online courses in digital marketing, the CareerFoundry course is unique in the support it offers. You'll have a dedicated support network which remains consistent throughout—including a tutor to review your daily coursework and answer any questions, and a mentor (a seasoned expert in the field) who'll provide personalized feedback and advice. You'll also have access to our vibrant student community.
8.    Do I get a certificate at the end?
You will receive a certificate when you complete the course to make your new qualifications easily identifiable for future employers.
9.    Is the course 100% online?
Yes, the course is entirely online. You’ll get access to our active student community on Slack and, after the course, you’ll have access to  a global network of other ambitious alumni and mentors to support you.
10.    What does ZFU-approved mean?
The ZFU, or Staatliche Zentralstelle für Fernunterricht, is the state body for distance learning in Germany. In order to offer our Intro to Digital Marketing Course publicly, it must undergo a rigorous quality assurance and certification process. On successful completion of this process, the program is assigned a unique approval number (7404521) which can be checked against a public register.


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