Intro to Digital Marketing details
In this course, you will
Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.
Explore the ins and outs of digital marketing strategy, competitor research, personas, and branding, before creating and launching content of your own design.
Learn how to analyze your campaign results and effectively communicate your findings and recommendations to colleagues and stakeholders.
Work 1:1 with an expert mentor and tutor, who will give you personalized feedback and insights into life as a digital marketer.
Join an active community of over 5000 graduates and 700 instructors, and get access to exclusive digital marketing events and webinars.
Study for 15-20 hours per week for one month
Our course mentors are rated 4.91/5
Gain practical digital marketing skills and deliver your first marketing campaign
Why learn digital marketing?
The field of digital marketing is huge—and will only get bigger
As the market grows and businesses face a significant skills shortage, digital marketers are in high demand, and enjoy a rich variety of opportunities and competitive compensation.
Help businesses reach a wider audience
Companies know how beneficial the internet and digital platforms are. Digital marketing reaches a wider audience, and allows companies to scale their business further, and generate more revenue.
Boost your career with digital marketing skills
Mastery of digital marketing skills will keep you one step ahead of industry trends, no matter what sector you work in.
Why choose a CareerFoundry intro course?
Work with your very own course tutor and mentor
You'll enjoy a truly collaborative online learning experience, with tailored written and video feedback on everything you do from experts who work in your new field day in, day out.
Get the perfect balance of theory and practice
From day one, you'll put your newfound knowledge of digital marketing into practice as you work towards delivering your marketing campaign.
Love marketing? Take your first step toward becoming a digital marketer
There's a good chance you'll fall in love with digital marketing. If you do, we'd love you to stick around for our full career change Digital Marketing Program, which is backed up by a job guarantee. Find out more here.
The objectives are clear, the content is well written and informative, the tasks helped me master the concepts, and the mentors provided invaluable feedback. Enrolling at CareerFoundry was the best career decision I've made in a long time.
Meet your new team
Our dual mentorship model pairs you with not one, but two industry experts—your mentor and your course tutor. They're at the top of their game in digital marketing and work in tandem to inspire you to exceed your expectations, providing individualized feedback and guidance as you work towards delivering your first digital marketing project.
Your mentor will be there to give you feedback on your portfolio project.
Your tutor will be giving you timely feedback on all your submissions.
Our mentors and tutors haven’t just made a name for themselves at top companies in the industry—they've helped shape it.
A project-based curriculum that gets you thinking like a digital marketer.
Learn the essential principles, key skills, and mindset that make digital marketing so valuable.
Created by experienced instructional designers, authored by industry experts, and kept up-to-date by course editors, our curriculum will serve as the foundation of your learning experience.
Digital Marketing Strategy
Personas & Competitors
Defining Your Brand
Planning a Digital Marketing Campaign
Creating Digital Content
Digital Marketing Careers
Presenting Campaign Results
Visualizing Data Insights
Storytelling with Data
Your first step to becoming a digital marketer
If you fall (even more deeply) in love with digital marketing during this course, you can move seamlessly onto our career-change Digital Marketing Program.
Review a selection of some of the work our students have completed in recent months.
Haleigh Peck's Intro to Digital Marketing Portfolio Project
Dani Rodriguez's Intro to Digital Marketing Portfolio Project
Daniela Vacas's Intro to Digital Marketing Portfolio Project
Tiago Braga's Intro to Digital Marketing Portfolio Project
Adelina Ortega’s Intro to Digital Marketing Portfolio Project
- Learn through our comprehensive, project-based curriculum
- Receive regular, personalized feedback from your course tutor
- Deliver your first digital marketing campaign, which will form the basis of your professional portfolio
- Get an in-depth review of your final project from your mentor on a video call
- Gain exclusive access to our global community—plus events and webinars
- Take your first step towards a career in digital marketing
How would you like us to contact you?
Book a time to speak with a program advisor
Send us a message
What questions do you have about the program? We're happy to help.
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