Intro to Digital Marketing Course

Learn the essentials
of digital marketing in 1 month
Study flexibly
at a pace of 15–20 hours per week
Deliver your first marketing campaign
guided by your mentor and tutor

Want to know if digital marketing is right for you?

Find out with a free 5-day email short course.

Curious about this course?

Contact us to find out if it’s right for you

Career Advisor

“How would you like to get in touch?”

“I’m here to help you learn more about digital marketing”

Alana, Senior Career Advisor

Want to know if digital marketing is right for you?

Find out with a free 5-day email short course.

Curious about this course?

Contact us to find out if it’s right for you

Career Advisor

“How would you like to get in touch?”

“I’m here to help you learn more about digital marketing”

Alana, Senior Career Advisor

Intro to Digital Marketing details

In this course, you will

Dive into the world of digital marketing while gaining hands-on experience developing and implementing your very own social media campaign.

Explore the ins and outs of digital marketing strategy, competitor research, personas, and branding, before creating and launching content of your own design.

Learn how to analyze your campaign results and effectively communicate your findings and recommendations to colleagues and stakeholders.

Work 1:1 with an expert mentor and tutor, who will give you personalized feedback and insights into life as a digital marketer.

Join an active community of over 5000 graduates and 700 instructors, and get access to exclusive digital marketing events and webinars.

Fully online

Study for 15–20 hours per week for one month

Personalized mentorship

Our course mentors are rated 4.9/5

Outcome oriented

Gain practical digital marketing skills and deliver your first marketing campaign

Why learn digital marketing?

The field of digital marketing is huge—and only getting bigger

As the market grows and businesses face a significant skills shortage, digital marketers are in high demand, enjoying a rich variety of opportunities and competitive compensation.

Help businesses reach a wider audience

Companies know how beneficial the internet and digital platforms are. Digital marketing reaches a wider audience, and allows companies to scale their business further, and generate more revenue.

Boost your career with digital marketing skills

Mastery of digital marketing skills will keep you one step ahead of industry trends, no matter what sector you work in.

Why choose a CareerFoundry intro course?

Work with your very own course tutor and mentor

You'll enjoy a truly collaborative online learning experience, with tailored feedback from real experts in the field. Shared daily both written and over video, professional feedback will help bring you from a beginner to someone knowledgeable in digital marketing.

Get the perfect balance of theory and practice

From day one, you'll put your newfound knowledge of digital marketing into practice as you work towards delivering your marketing campaign.

Curious about digital marketing? Take your first step toward becoming a digital marketer

After the Intro course, there's a good chance you'll fall in love with digital marketing. If you do, stick around for our full career change Digital Marketing Program, backed by a job guarantee. Find out more here.

The objectives are clear, the content is well written and informative, the tasks helped me master the concepts, and the mentors provided invaluable feedback. Enrolling at CareerFoundry was the best career decision I've made in a long time.

CareerFoundry Graduate

Meet your new team

Our dual mentorship model pairs you with not one, but two industry experts—your mentor and your course tutor. They're at the top of their game in digital marketing and work in tandem to inspire you to exceed your expectations. Along the way, they’ll provide individualized feedback and guidance while you work toward delivering your first digital marketing project.

Your mentor

is a senior digital marketer dedicated to training the next generation of digital marketers and marketing-minded managers.

Your mentor will be there to give thorough, actionable feedback on your portfolio project.

Your tutor

is a practicing digital marketer who knows the course material inside-and-out.

Your tutor is there to give you timely feedback on all your submissions.

Our mentors and tutors haven’t just made a name for themselves at top companies in the industry—they've helped shape it.

A project-based curriculum that gets you thinking like a digital marketer.

Learn the essential principles, key skills, and mindset that make digital marketing so valuable.

Created by experienced instructional designers, authored by industry experts, and kept up-to-date by course editors, our curriculum will serve as the foundation of your learning experience.

Digital Marketing Strategy

Learn about the various digital marketing channels and how to break down a digital marketing strategy.

Personas & Competitors

Develop a buyer persona and conduct competitor research to inform the development of a brand.

Defining Your Brand

Explore the concept of branding and design a brand and Unique Value Proposition for your business.

Planning a Digital Marketing Campaign

Learn how to plan a social media marketing campaign.

Creating Digital Content

Discover how to create branded content for Instagram and launch a social media marketing campaign.

Digital Marketing Careers

Reflect on your skills and learnings and how they can apply to a digital marketing career. Then, set goals for your future as a digital marketer.

Marketing Analytics

Analyze the performance of your campaign and compare the results against your key performance indicators (KPIs). Learn how to draw insights from the data to best inform future strategy recommendations.

Presenting Campaign Results

Learn about the importance of communication skills in digital marketing and prepare a presentation about your campaign for stakeholders.

Your first step to becoming a digital marketer

If you fall (even more deeply) in love with digital marketing during the course, you can easily move onto our career-changing Digital Marketing Program.


Intro to Digital Marketing

A simple, one-time payment to kickstart your digital marketing journey.
  • Learn through our comprehensive, project-based curriculum
  • Receive regular, personalized feedback from your course tutor
  • Deliver your first digital marketing campaign, which will form the basis of your professional portfolio
  • Get an in-depth review of your final project from your mentor on a video call
  • Gain exclusive access to our global community—plus events and webinars
  • Take your first step towards a career in digital marketing


1.    Who is the course for?

This course is designed with the absolute beginner in mind—so whether you’re brand new to digital marketing or you’ve dabbled in it and want to formalize your knowledge and skills, this course is a great place to start.

2.    What are the prerequisites and requirements for the course?

There are no prerequisites or prior experience in digital marketing or tech required. Regardless of age or background, we’ve built a learning experience to ensure your success. From the catered curriculum and hands-on exercises to one-on-one mentorship and support throughout.

What’s required*:

  • Motivation to transform your career
  • Interest in digital marketing
  • Written and spoken English proficiency at a B2 level or higher
  • A computer (macOS, Windows, or Linux) with a webcam, microphone, and an internet connection
  • A smartphone
*Note that you will be required to invest some independent study time into familiarizing yourself with the tools you’ll use throughout the course, and learning how to use them. It is estimated that you will need to spend an additional 1-2 hours per week of extracurricular study time becoming comfortable with them.
3.    Which tools will I use and what are the costs?

You’ll be using the tools Canva, Instagram, and several Google Apps such as Google Docs, Google Sheets, and Google Slides—all of which are free tools.

4.    What are the minimum system requirements?

As this varies widely, we recommend checking individual system requirements on the respective websites:

5.    Is the course 100% online?

Yes, the course is entirely online. You’ll get access to our active student community on Slack and, after the course, you’ll have access to  a global network of other ambitious alumni and mentors to support you.

6.    Is the course content practical and hands-on?

We take a rigorously practical approach to learning. You’ll have the opportunity to apply everything you learn in practical ways. The course builds up to a completed portfolio project that your mentor will review and that will show employers the in-demand skills you learn in the course.

7.    How long does it take to complete the course?

You only need to set aside 15-20 hours per week to complete the course in one month. If you’d like to complete the course more quickly, you can devote up to 30-40 hours per week to complete it in about two weeks.

8.    What will I have by the end of the course?

By the end of this course, you will have a solid understanding of digital marketing, and key skills for the job—including practical knowledge of common tools used in digital marketing, and a project you can add to your professional portfolio.

9.    What’s included in the course tuition?

This course offers an immersive introduction to the field of digital marketing—including expert-authored curriculum, hands-on projects, and personalized mentorship and support from experts in the field.

Find out more here:

  • How it works: From the curriculum to your support team, and beyond—here are the details.
  • Meet our mentors: Get to know who the CareerFoundry mentors are and how the dual-mentorship model works.
  • Graduate outcomes: Here’s some of the work our graduates did in the full program—and where they’re at today.
10.    Are there payment plans available?

Because the intro course only lasts one month, we require the tuition in a one-time, upfront payment. But we do offer a partial tuition credit if you choose to upgrade to the full career change program!

11.    Do I get a certificate at the end?

You will receive a certificate when you complete the course to make your new qualifications easily identifiable for future employers.

12.    Is the course accredited and what does ZFU-approved mean?

The ZFU, or Staatliche Zentralstelle für Fernunterricht, is the state body for distance learning in Germany. In order to offer our Intro to Digital Marketing Course publicly, it must undergo a rigorous quality assurance and certification process. On successful completion of this process, the program is assigned a unique approval number (7404521) which can be checked against a public register.

13.    Am I required to enroll in the full Digital Marketing Program after the intro course?

There is no automatic or required enrollment in the Digital Marketing Program at the end of this course.

That said, if you fall in love with digital marketing during the intro course and you want to pursue a career in the field, the full Digital Marketing Program is the natural next step. It includes expert mentorship, full and hands-on immersion in the field, portfolio reviews, individualized career coaching, and a job guarantee. Everything you need to land the digital marketing job of your dreams!

If you decide to enroll in the career change program, you’ll receive a partial tuition credit towards the cost of the full program.


How would you like us to contact you?

Book a time to speak with a program advisor

Send us a message

Thank you!

Our program advisor will be in touch with you shortly.