Digital Marketing for Beginners Course
Welcome! Over the next five tutorials, you’ll be introduced to the most commonly used digital marketing channels as you begin to devise your very first marketing campaign. You'll learn about what a digital marketer does, which tools and channels they use to do it, and which metrics they use to define and measure success. If you enjoy what you learn, a career in digital marketing could be a good fit for you. After completing the short course, you can talk to a program advisor at CareerFoundry to learn more about our full Digital Marketing Program, and how you could make a career change to tech. Let's dive in!
An Introduction to Digital Marketing
In this digital marketing tutorial, you'll explore what digital marketing is. You'll learn what a digital marketer does on a daily basis, the skills they need, and the main tools and channels they use. We'll also introduce you to the marketing funnel and discuss how a digital marketer's role can change depending on which part of the funnel they're responsible for.
In this digital marketing tutorial, you'll explore what digital marketing is. You'll learn what a digital marketer does on a daily basis, the skills they need, and the main tools and channels they use. We'll also introduce you to the marketing funnel and discuss how a digital marketer's role can change depending on which part of the funnel they're responsible for.
An Introduction to the Digital Marketing Channels
In this tutorial, you'll discover the most important digital marketing channels. You'll learn how an accomplished digital marketer chooses the most appropriate channels to implement, and the difference between acquisition and nurturing channels.
In this tutorial, you'll discover the most important digital marketing channels. You'll learn how an accomplished digital marketer chooses the most appropriate channels to implement, and the difference between acquisition and nurturing channels.
How To Do Research for Your Digital Marketing Campaign
Don't start devising your campaign until you've done your research! In this tutorial, we'll look at the different approaches and techniques you can use to form the basis for your target group, your messaging and imagery used for your creatives, and the channels you use to deliver them.
Don't start devising your campaign until you've done your research! In this tutorial, we'll look at the different approaches and techniques you can use to form the basis for your target group, your messaging and imagery used for your creatives, and the channels you use to deliver them.
Exploring the Most Commonly Used Marketing Metrics
As marketers, we love to be concise where we can, and that means a lot of abbreviations. In this tutorial, we'll introduce you to the most commonly used marketing metrics—everything from CPCs to CPLs, and CTR to V2L. Confused? Not for long!
As marketers, we love to be concise where we can, and that means a lot of abbreviations. In this tutorial, we'll introduce you to the most commonly used marketing metrics—everything from CPCs to CPLs, and CTR to V2L. Confused? Not for long!
Developing Your First Creative for Your Marketing Campaign
Now it's time to get creative! You've got your research, your preferred channel, and you know which metrics you'll be looking at to judge your success. The next step is to develop a creative that will perform! And that's what we're going to do in this lesson.
Now it's time to get creative! You've got your research, your preferred channel, and you know which metrics you'll be looking at to judge your success. The next step is to develop a creative that will perform! And that's what we're going to do in this lesson.
Digital Marketing for Beginners Course
Achieve over 70% in our final test to access a 5% discount on our full Digital Marketing Program.
Take The TestAchieve over 70% in our final test to access a 5% discount on our full Digital Marketing Program.
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