Product Management for Beginners Course
Welcome to your Product Management for Beginners Course. In the following five tutorials, you'll get a thorough introduction to Product Management, from its definition, areas and origins through to the skills you need to build a career in the field. Each tutorial consists of a comprehensive text, videos, an interactive quiz, and an optional practical task. Let's get started!
An Introduction To Product Management
Product management is the function in an organization responsible for the overall success of a product. It plays an extremely important role in business—and it’s undoubtedly one of the most rewarding career paths in tech today. It encompasses the discovery, planning, development, launch, and management of the product—guiding and overseeing every step in the product life cycle. In this tutorial, you'll take a deeper look at exactly what a product manager does.
Product management is the function in an organization responsible for the overall success of a product. It plays an extremely important role in business—and it’s undoubtedly one of the most rewarding career paths in tech today. It encompasses the discovery, planning, development, launch, and management of the product—guiding and overseeing every step in the product life cycle. In this tutorial, you'll take a deeper look at exactly what a product manager does.
An Introduction to the Product Management Process
The product management process informs the day-to-day work of the product manager, and outlines the journey that a product takes throughout its life cycle—from the very first seedling of an idea, all the way through to the development, launch, and ongoing improvement of the product. In this tutorial, we'll investigate how product managers decide what to build, how they ensure the product is successful, and we'll break down a typical product management process.
The product management process informs the day-to-day work of the product manager, and outlines the journey that a product takes throughout its life cycle—from the very first seedling of an idea, all the way through to the development, launch, and ongoing improvement of the product. In this tutorial, we'll investigate how product managers decide what to build, how they ensure the product is successful, and we'll break down a typical product management process.
An Introduction to Product Analytics and Research
In this tutorial, we'll take a closer look at two important methods that we can use to get a clearer idea of what the right thing to build is, namely product analytics and user research. If you have a product that's already in use, analytics is a fantastic way to find areas of the product that are not working well. User tests and interviews can then be used to investigate a specific part of an app, or to verify a suspicion or theory that we have. Let's look at both these areas in more detail!
In this tutorial, we'll take a closer look at two important methods that we can use to get a clearer idea of what the right thing to build is, namely product analytics and user research. If you have a product that's already in use, analytics is a fantastic way to find areas of the product that are not working well. User tests and interviews can then be used to investigate a specific part of an app, or to verify a suspicion or theory that we have. Let's look at both these areas in more detail!
An Introduction to Minimum Viable Products
Now it's time to take a look at how to turn the things we learned from our research into something more concrete. As we enter the development phase of the product management process, we'll build out our first MVPs, or Minimum Viable Products, and test ideas through simple, low-fidelity wireframes. This way, we can go to market and validate our ideas quickly and effectively. Let's take a look!
Now it's time to take a look at how to turn the things we learned from our research into something more concrete. As we enter the development phase of the product management process, we'll build out our first MVPs, or Minimum Viable Products, and test ideas through simple, low-fidelity wireframes. This way, we can go to market and validate our ideas quickly and effectively. Let's take a look!
An Introduction to Roadmaps and Effective Communication
Strategies and visions require long-term thinking; it might take years to get there! Creating a feature with your team in the here and now, on the other hand, or testing improvements—that's your day-to-day. So how do the short-term and the long-term come together? A roadmap is a great tool to connect the dots between the two! Let's take a look at this vital framework.
Strategies and visions require long-term thinking; it might take years to get there! Creating a feature with your team in the here and now, on the other hand, or testing improvements—that's your day-to-day. So how do the short-term and the long-term come together? A roadmap is a great tool to connect the dots between the two! Let's take a look at this vital framework.
Product Management for Beginners Course
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